website maximization - blue thumb
TRANSCRIPT
WELCOME, WE’LL BEGIN SHORTLY
TUESDAY, OCTOBER 27, 2015
WEBSITE MAXIMIZATIONJEFF DEHAVEN - DIGITAL MARKETING DIRECTOR
@JEFFDEHAVEN // #BLUETHUMB
A LITTLE ABOUT ME…
▸ 31-years old
▸ Saginaw resident/Midland native
▸ Married to a beautiful teacher
▸ Almost 6-year old princess
▸ 2-year old dachshund named “Mac”
▸ Digital marketing director @ Blue Thumb
▸ Entire wedding sponsored
▸ Addicted to Starbucks, Verizon, Red Bull & Apple
@JEFFDEHAVEN // #BLUETHUMB
OUR CHAT THIS AFTERNOON
▸ What’s the purpose of a website
▸ Let’s look at some stats
▸ Best practices
▸ How to make it happen
▸ Resources
▸ Q&A session
▸ Best way to stay connected
@JEFFDEHAVEN // #BLUETHUMB
PURPOSE OF A WEBSITE
▸ Depends on the industry
▸ Define yours
▸ The rest of the story
▸ Your 24/7 billboard
▸ Conversions
▸ Keep visitor’s focus
▸ Opt-in connection
@JEFFDEHAVEN // #BLUETHUMB
MY MODEL
Warehouse // Showroom
@JEFFDEHAVEN // #BLUETHUMB
REAL STATISTICS
Google is the leading search engine with 64.4 percent
market share in January 2015.”“
SOURCE: ComScore, INC.
@JEFFDEHAVEN // #BLUETHUMB
REAL STATISTICS
”“
SOURCE: Econsultancy, LLC.
47% of people expect a web page to load in two
seconds or less.
@JEFFDEHAVEN // #BLUETHUMB
REAL STATISTICS
”“
SOURCE: Econsultancy, LLC.
40% of people will leave a website if it takes more than
3 seconds to load.
@JEFFDEHAVEN // #BLUETHUMB
REAL STATISTICS
”“
SOURCE: ComScore, INC.
4 out of 5 consumers shop on smartphones.
@JEFFDEHAVEN // #BLUETHUMB
REAL STATISTICS
”“
SOURCE: Skillcrush, INC.
40% of people will choose a different search result if the first is not mobile friendly.
@JEFFDEHAVEN // #BLUETHUMB
REAL STATISTICS
”“
SOURCE: Kinesis, INC.
Once your page loads, users form an opinion in
.05 seconds.
@JEFFDEHAVEN // #BLUETHUMB
REAL NUMBERS
SOURCE: WeAreSocial
@JEFFDEHAVEN // #BLUETHUMB
REAL NUMBERS
SOURCE: WeAreSocial
@JEFFDEHAVEN // #BLUETHUMB
REAL NUMBERS
SOURCE: WeAreSocial
@JEFFDEHAVEN // #BLUETHUMB
REAL STATISTICS
”“
SOURCE: WeAreSocial
The number of global internet users passed 3 billion
in early November 2014.
@JEFFDEHAVEN // #BLUETHUMB
REAL NUMBERS
SOURCE: Statista
@JEFFDEHAVEN // #BLUETHUMB
REAL CHANGES
SOURCE: FastCompany, Google, INC.
@JEFFDEHAVEN // #BLUETHUMB
FIRST IMPRESSION
@JEFFDEHAVEN // #BLUETHUMB
THINK ABOUT IT…
When was the last time you went to a website for no reason?
@JEFFDEHAVEN // #BLUETHUMB
BEST PRACTICES
▸ Simple is best
▸ Easy to navigate is key
▸ Think mobile first
▸ Own your domain/hosting
▸ Have call to action(s)
▸ Must update or hire out
▸ Measurement is vital
@JEFFDEHAVEN // #BLUETHUMB
HOW TO MAKE IT HAPPEN
▸ Wanting to…
▸ Often = speed
▸ Schedule web time
▸ Snap many photos
▸ Start slow
▸ Set a deadline
▸ Attack one section at a time
@JEFFDEHAVEN // #BLUETHUMB
RESOURCES
▸ godaddy.com // google.com/webdesigner // squarespace.com
▸ google.com/business
▸ google.com/analytics
▸ bit.ly
▸ candidio.com
▸ squareup.com/sell-online
▸ infogr.am
▸ materialpalette.com
@JEFFDEHAVEN // #BLUETHUMB
STAY CONNECTED!
MORE .COM
@JEFFDEHAVEN // #BLUETHUMB
QUESTIONS?