blue thumb pond & fountain expo 2014

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#BlueThumbExpo

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  • #BlueThumbExpo

  • Youve know us as

    CollectionVasesFountain

  • We are simply..

    with two core product lines:

  • convenience & accessible

  • LIVE DEMO

  • Get the app

    Available Today

    October 15

  • New & improved website

  • Better online shopping

  • New way to find us:

    bluethumbponds.com shopbluethumb.com

  • Experience live

    Digital Booth

  • #BlueThumbExpo

  • Where social stands

    Rapid changes to posting

    Features value varies

    Platform layouts

    The new traditional media

  • Organic reach

  • Power of tagging

  • Text-only post

  • Link posts

  • Offers

    Digital coupon

    Shared to a wide audience

    Lower cost than mail-$1,700 direct -$60 FB

  • Engagement

  • Pinterest Digital bulletin board

    Over 70 million active users

    80% of content is repost

    68% female

    Discovery site

  • How we can help Social Media Training

    Page Re-Design

    Website Build

    Marketing Materials

    FREE Social Media Analysis

    Pondstoreand more

    The

    SUMMER SPECIALS ARE HERESUMMER SPECIALS ARE HERE

    FREEPOND CONSULTATION*A $50 VALUE

    10%15% offoffJULY SPECIAL

    HELP FIGHT ALGAEALL algae control

    products for GARDEN PONDS

    ALL algae control products for

    EARTH PONDS JULY SPECIAL Offer expires 7.31 .14.

    10%off YOUR ENTIREPURCHASEGet you Fall/Winter

    products early& ALL PLANTS

    buy one get one FREE!

    FREE4 Koi STANDARDSAT. JUNE 14thCoupon valid Saturday, June 14th 2014 only.Applies only to Fathers who are present. NO exceptions. $10 minimum purchase

    PCHECK OUT

    AUGUST

    OFFER!

    OUR SERVICES

    SPECIAL

    SPECIAL

    LED Lighting for Landscaping & Decks

    Lighting Maintenance Porous Pave Pond & Waterfall Design Consultations

    Your LOCAL Source for

    JUNE FATHERS DAY SPECIAL

    Offer expires 8.31.14.

    Must present coupon.Offer expires 9.30.14.

    4293 Crosby Rd. Flint, MI | 810-736-9198 | thepondstoreandmore.com

    LANDSCAPE & WATER FEATURES Pond Maintenance Landscape Bed Maintenance Spring & Fall Landscape Clean Ups Pond Netting & Aeration Equipment Spring Pond Openings/Cleanings Fall Pond Closings

  • Questions?

  • Reach me anytime! Jeff DeHaven

    989.430.3009

    [email protected]

    facebook.com/jeffdehaven

    @jeffdehaven

  • #BlueThumbExpo

  • Marketing Discussion

    Aaron Scarlata - Business Development

  • #BlueThumbExpo

  • KIP NORTHRUP - BLUE THUMB OWNER

    SMALL CHANGES THAT CAN LEAD TO

    BIG IMPROVEMENTS

  • Recession leads to BIG improvements

  • Things have improved, were in a better place.

    Retail Sales are up

    There are plenty of installations to go around

    Overall things are better

  • Now is the time to make small changes that will impact your business.

  • How many of you have heard of the hit show The Profit?

  • Go record it, new season starts Oct. 14

  • People, Product and Process

  • Fine tuning these three areas

    Look at areas you excelled this year

    Highlights from last 365 days

    What areas are growing?

    Focus on categories that are gaining momentum

  • What did you see today for 2015?

  • Employee Change

    Not pulling weight

    Not saying fire that person, just making minor change

    Is one of your sta kicking ass?

  • How about products

    Product mix youre oering: Stale? New?

    Installers: Home shows

    Marketing & promoting products

    Integrated (IE: fairy gardens)

    MAP protected: Better margins

  • Website

    How current is website? Mobile friendly?

    Invest one day in past project photos

    Clients are seeing you & your competitors online

    Consider package pricing??? Prequalify!

  • Small Changes from Blue Thumb

    Focus on improving equipment & supplies

    Looking at weaknesses

    Overhaul the entire PondBuilder line? Lighting

    Pinterest & Houzz resource

    Adding in an APP

  • SMALL CHANGES THAT CAN LEAD TO BIG IMPROVEMENTS

  • #BlueThumbExpo