Radio Disney AM 1440 and

Blue Thumb2008 – 2009 Annual Proposal

Reaching Twin Cities Families Together!

Presented to: Dawn Pape - Rice Creek Watershed District & Blue Thumb

Presented by: Radio Disney AM1440

Shelly Wanserski 612-676-8203

June 2, 2008

Objectives:

• Create awareness of Blue Thumb and its partners and your initiatives to protect water quality, to plan, purchase and plant native gardens, raingardens and shorelines with native plants.

• Position Blue Thumb and its partners as family and environmentally friendly organizations in the Twin Cities.

• Brand Blue Thumb and its partners with the number one family entertainment company in the world – Disney!

Strategy:

• Reach Twin Cities Families with a consistent on-air, online and onsite campaign with Radio Disney AM 1440 to create awareness and keep Blue Thumb and its partners top of mind to Twin Cities Families.

• Leverage the strong affinity families have for the Disney brand and transfer that “endorsement” to Blue Thumb and its partners.

Why Radio Disney?

• Advertising with Radio Disney is the opportunity to associate with a highly respected, family oriented and fun brand.

• Radio Disney is reaching your target market with no wasted advertising dollars…Families. We’re creating an impression on the future generations.

• Radio Disney listeners are responsive. An average of over 20,000 calls are made weekly to the national hotline from the Twin Cities alone!

Radio Disney Will Provide for $12,000 option:

• 10 (:60) Commercials per month to run throughout the partnership August 2008 – July 2009. Commercials to run M-Su, 6A-8P

• 10 (:60) Value-added Bonus commercials per month to achieve consistent messaging. Commercials to run M-SU 6A-8P

• Distribution of Blue Thumb literature in goodies bags at the Minnesota State Fair (minimum 4,000 bags) and 3 other Radio Disney events (pending Radio Disney and 3rd party approval)

• Tile Ad on Radio Disney for 1 month (link pending COPPA compliancy)

• Inclusion in the Radio Disney Newswire e-mail blast for 2 months

Blue Thumb Will Provide:

•Non-cancelable commitment for 12 months (August 2008-July 2009)

• Blue Thumb and its partner’s literature for distribution at Minnesota State Fair and other Radio Disney events (suitable quantity is TBD by Blue Thumb)

Spots:

• Spots are shown on a monthly basis, but can be banked and used at more appropriate times during the year when there needs to be a bigger on-air presence.

• All copywriting is complimentary for this proposal. Radio Disney can write scripts word for word, edit Blue Thumb’s scripts, or just produce a prewritten script. All scripts MUST be run through Disney’s legal department and abide to broadcast standards and regulations.

• Production is complimentary for this proposal. Radio Disney can produce everything in house so that friends and staff can voice the spot, do everything with professional production or accommodate pre-produced spots. All spots MUST be run through Disney’s legal department and abide to broadcast standards and regulations.

Possible Spot ScriptMVO: (processed with static, cold read) You’re hearing GREEN on Radio Disney. Do not adjust your tuner.

SFX: Signal comes in and out. Digitized transition to…

 Music: High energy bed,

 Teen: Teaming up to help the environment…

 Kid: It’s Radio Disney’s Team Green!

 SFX: Digitized transition.

 Teen2: (echo, as if into a well) You don’t see them, but they’re down there!

 Kid2: In that storm drain?

 Teen2: (normal) Pollutants…lots of ‘em! Every time it rains, water runs into the drain, bringing motor oil, fertilizers, and

pesticides with them. It could end up in our rivers, lakes, and oceans!

 Kid2: Gross!

 Kid: But you can do something about it! Remember, storm drains aren’t trash cans. There’s a right and wrong way to

dispose of waste products like motor oil and batteries.

 Teen2: Ask your city how to do it safely and properly, and try to recycle whenever you can.

 Kid: Team up with your local government to put up signs. Let people know it’s NOT okay to dump in our storm drains.

 Teen2: Work with your friends and neighbors to spread the word about illegal dumping.

 Kid: Because helping Mother Earth takes teamwork!

 SFX: Digitized transition.

 Kid: It’s your planet, your way...

 Teen: Eco-friendly and lovin’ it!

 MVO: (processed with static, cold read) Team Green on Radio Disney.

 

Local Tag (:10)

Month Page Views Monthly Uniques

February 2008 2,995 1,288

January 2008 3,168 1,347

December 2007 3,440 1,897

November 2007 4,380 1,968

October 2007 3,993 1,586

September 2007 3,855 1,643

August 2007 5,547 2,489

July 2007 4,613 1,744

June 2007 2,174 933

May 2007 2,040 759

April 2007 2,148 828Page Views: A page view is loosely defined as the accessing of a Web page. Page views are often used to give advertisers a sense of a site's traffic. A page view counts the number of times a page as a whole has been accessed. This differs from a "hit".

Uniques: A measurement of the number of visitors who used one browser application to view your Web site at least one time during a calendar day.

Source: Hitbox.com, WebSideStory, Inc

Radio Disney Minneapolis Website Traffic Tile Ads:

• Radio Disney Tile ads are 160x90 pixel graphics on the local Radio Disney Minneapolis website www.radiodisney.com/minneapolis

• All production of a tile ad is complementary for this proposal. We can also accommodate pre-produced tile ads if in jpeg or eps format and 160x90 pixels.

• Tile ad will be linked to: www.bluethumb.org or other desired website (pending COPPA compliancy)

Newswire:

• The Radio Disney Newswire is an e-mail blast that goes out to Radio Disney listeners once a month.

• Approximate membership is 1,500 people. Remember, Radio Disney does NOT buy lists, so these are families that have actively sought out the newswire, and signed up asking for 3rd party approved information from Radio Disney. You are reaching an extremely targeted family demographic that will be interested in hearing about Blue Thumb and its partners and your information and activities.

• Ideas for items to be included: ways to keep the water clean, plants to plant, activities for the whole family, etc. 160x600 jpeg graphic ad available also.

Sponsorship opportunities:

• 20 (:60) Commercials per month - up to 4 sponsors (one per quarter): $2,125 each

• Inclusion in State Fair literature distribution – 1 sponsor: $1,000

• Inclusion in literature distribution – up to 3 sponsors (one per event): $250 each

• Tile ad for 1 month – up to 1 sponsors (one per month) : $750 each

• Newswire inclusion for 2 months – up to 2 sponsors (one per month): $500 each

• Total opportunity: up to 11 sponsors

Radio Disney Will Provide for $25,000 option:

• 15 (:60) Commercials per month to run throughout the partnership August 2008 – July 2009. Commercials to run M-Su, 6A-8P

• 10 (:60) Value-added Bonus commercials per month to achieve consistent messaging. Commercials to run M-SU 6A-8P

• Distribution of Blue Thumb literature in goodies bags at the Minnesota State Fair (minimum 4,000 bags) and 12 other Radio Disney events (pending Radio Disney and 3rd party approval)

• Tile Ad on Radio Disney for 3 months (link pending COPPA compliancy)

• Inclusion in the Radio Disney Newswire e-mail blast for 4 months

• One Radio Disney Road Crew event at partner’s location or public place (see next slide)

• Inclusion in Radio Disney Reading Rocks program for 4 schools (see next slide)

• Two Public Awareness Shows (see next slide)

Blue Thumb Will Provide:

•Non-cancelable commitment for 12 months (August 2008-July 2009)

• Blue Thumb and its partner’s literature for distribution at Minnesota State Fair and other Radio Disney events (suitable quantity is TBD by Blue Thumb)

Reading Rocks with Radio Disney Program OverviewAn interactive storytelling event (hosted by AM 1440’s

own PJ the DJ) that underscores social themes with a positive message and showcases the adventures in

reading. Target Audience – Grades K-5 or Kids 5-10

Venues – Sponsorship of the “Read with Radio Disney” tour at schools throughout the metro!

Possible Featured Stories-o Making Water Clean by Rebecca Olien, Peter R. Jaffe

o Clean up the Watering Hole! by Patricia M. Stockland,

o Chadwick and the Garplegrungen by Priscilla Cummings

o Flowers by Henry Arthur Pluckrose

o Rain by Marion Dane Bauer,

Additional Opportunities – include additional items/coupons/info in gift bag that goes to all students and home to Mom and Dad

Radio Disney Road Crew Party Patrol

Radio Disney’s Road Crew will come to your location to provide a 60-minute action packed, FULL OF FUN Party Patrol! This event features our Radio Disney Local Talent who conducts a DJ style entertainment blitz. Our full hour Party Patrol is run completely by our staff so there is no additional work for you. Your staff can join us if they wish for additional opportunities to get your message directly into the hands of Twin Cities Families. Radio Disney provides all the prizes, crazy dancing, games and fun. No child will leave empty handed…everyone wins with Radio Disney!

As part of this package, you will receive:

60 minute fully-customizable on-site appearance.

Inclusion in our online calendar of events: www.radiodisney.com

Complimentary production of your promotional mention.

PA Shows:

• Public Awareness (PA) shows are 30 minute shows broadcast every Sunday from 6:00 – 6:30am. They give the public the opportunity to learn about government bodies, ways to keep their families safe, and other activities going on in the metro around them.

• Blue Thumb and its partners can bring in any staff members, experts, etc. to talk about important topics. Ideas include: how we can help our local watersheds, animal friends and yards by planting native plants, etc.

• Shows are pre-recorded, so shows can be taped according to your schedule and air at important dates that coincide with seasonal high times. And no need to worry about making mistakes – we’ll edit the show to sound perfect.

Sponsorship opportunities:

• 25 (:60) Commercials per month - up to 4 sponsors (one per quarter): $2,000 each

• Inclusion in State Fair literature distribution – 1 sponsor: $800

• Inclusion in literature distribution – up to 12 sponsors (one per event): $200 each

• Tile ad for 4 months – up to 4 sponsors (one per month) : $600 each

• Newswire inclusion for 4 months – up to 4 sponsors (one per month): $425 each

• Radio Disney Road Crew event – up to 1 sponsor: $3,500 (+ $200 talent fee- separate)

• Inclusion in Reading Rocks Program – up to 4 sponsors (one per school):$775 each

• PA Show for 2 Sundays – up to 2 sponsors (one per Sunday): $1550 each

• Total opportunity: up to 32 sponsors

Blue Thumb and its partners Will Provide:

•Non-cancelable commitment for 12 months (August 2008 – July 2009)

• Blue Thumb and its partners’ literature for distribution at Minnesota State Fair and other Radio Disney events (suitable quantity is TBD by Blue Thumb)

• Net Investment of $___________ for opportunity ______________________________

Signature: _______________________________________________ Date: ______________

Name: __________________________________________________(terms: prepay or net 30 days with credit approval)