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Greek Gaming Conference – Opportunities, Innovation & Exports Website: gaming.ethosevents.eu

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INTRODUCTION

Greek Gaming Conference 2014 Opportunities, Innovation and Exports

Ethos Events and HRIMA magazine is pleased to announce that it will organise the Greek Gaming Conference 2014 entitled “Opportunities, Innovation and Exports”, on 2 October 2014 at Ethniki Conference Centre in Athens. After two years of back and forth regulatory changes which have been challenged over and over again, the market is expected to begin to show stability. The predictability and clarity will bring opportunities to market players and enable Greek and foreign companies to invest in innovation as well as exports. The conference will take form of a series keynote speeches and in-depth panel debates that bring together the top representatives of the gambling industry in Europe, representatives from the European Union and EU-regulators, Government and start-up technology wizards. Greek Gaming Conference 2014: Opportunities, Innovation and Exports will provide all stakeholders a platform for discussion and debate, opportunity to learn from the best examples from Greece and abroad and cast light to the future of the Greek gaming.

Sessions- Discussion Panels:

- Session I: The Future of the Greek Gambling Industry

- Session II: Innovation in Gaming and Gambling – New Growth and Export Opportunities?

- Session III: Social & Mobile Gaming

- Session IV: Role of Traditional Gambling in the New Greek Environment

LIVE WEB CASTING

This year’s conference will be also available via live web casting and streaming on its official website gaming.ethosevents.eu

Detailed information on conference registration and online attendance will be posted on the website gaming.ethosevents.eu


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Overview Greece has been slow to develop the correct set of policies and regulation to cover the fast-paced gambling market. Some, if not many, of the failures and difficulties on the road might have been avoided, if there had been a better model for interaction between the private sector and Government. The gambling and gambling technology sector in Greece are now at crossroads. While the basic regulation is in place, the competitive pressure means cost cutting, aggressive savings and limited ability to invest. At the same time, innovation and technological advances open up new opportunities for those who move fast. It is not only the Greek market but the global markets that are open to Greek companies and entrepreneurs. After years or trial and error and experience from abroad, there is a great opportunity for business to take the leap and seek growth from abroad while servicing the “new” Greek home market. And there is a role for the Government to support in this. Technology can also be at the service of those who are monitoring, analysing and ultimately also controlling gambling. Addressing problem gambling, sports integrity and taking effective measures against money laundering provides opportunities for technology companies, but also to NGOs, sports bodies and financial institutions which all have an expertise that the market can benefit from. Why then, one could ask, is there such a resistance to debate and find a way forward? Is it, because some of the established incumbents in gambling do not like disruption? After several years of stagnation and even shrinking, the Greek and European gambling markets are starting to show growth opportunities. Greek Gambling Conference “Opportunities, Innovation and Exports”, gives an opportunity to learn and discover, but more importantly to debate and engage, in drafting the next chapter of the Greek gambling market.


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Highlights of the Agenda

Session I: The Future of the Greek Gambling Industry The Greek gambling market has been a moving ground since 2010, when Greece agreed in the first bailout package to open and regulate gambling. More than a dozen formal complaints to the EU and Greek Courts, privatisation of OPAP and closure of the Greek infringement case later, it seems that the market is still uncertain. OPAP has begun its online sports betting operations while the 24 temporarily allowed companies remain on the market. The exact plans for the future are not known, but the conference gives a unique opportunity for all stakeholders openly express their views and debate the direction of the Greek gaming market.

We will also be looking at themes such as

Role of the EU Commission and the Hellenic Gambling Commission in the new gambling framework;

Future of the Greek gaming framework; Missing parts of the regulation such as sports integrity rules and monitoring and anti-money

laundering measures; Best practice from other European markets; Sustainability of the Greek gambling market and tax rates; Impact of cost cutting of Greek gambling companies to funding of sports and good causes; and Constructive role of gaming industry can play in the times of crisis for Government finances.

Session II: Innovation in Gaming and Gambling – New Growth and Export Opportunities? Behind the traditional sports books, casino and poker products a lot of technology development are taking place. Europe is leading in this technology. Whereas gaming is making inroads with Governments, gambling is still considered politically too hot an issue. Greece has several companies which are either established leaders in gambling technology or close to breaking the ground internationally. Is there something that they could learn from old incumbents which have been able to keep their competition at bay for such a long time? Is it about partnerships and marketing, or will a good product selling itself?

We will discuss the role of the home market and how it can provide a solid basis to enter international arena, particularly if it fosters competition. In some countries, Governments take an active role in promoting start-ups and high-end technology:

Would Greece be ahead in the global game if the Greek gambling technology and product developers benefited from better collaboration and programmes which promote Greek technology businesses abroad?


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How about inward innovation, i.e. what could be brought in from abroad to improve the situation?

What solutions and collaborative models or potential partnerships structures exist elsewhere and could Greece learn from them?

Session III: Social & Mobile Gaming Everyone has heard of social gaming, but it has hardly been discussed in the Greek context. The play is here, but no serious effort to measure its impact, to estimate its economic potential is difficult. It has been estimated that in three years the global social gaming market has an annual value of over 100 billion. Start-ups and more established companies from Europe to Americas, Japan – and Greece – that look for an entry to this fast growing market. One of the key challenges of social gaming is how to transfer customers from non-paying games to games that enable monetisation. This can come at the cost for the social cohesion of player communities, but also create other issues. Because of the need to make money and get players into the money based social games, decision makers and some gamers alike claim that social gaming is no longer just a game, but a stepping stone to (problem) gambling.

Is Greece behind the curve? What are the issues that we should consider? What is the future of (social) gaming? Could there be opportunities for social gaming companies to develop in Greece? What is in order to foster such opportunities, the market and new business opportunities? Do we need regulation for social gaming in Greece or internationally?

Session IV: Role of Traditional Gambling in the New Greek Environment Traditional gambling is facing difficult times. On one hand, the consumers do not have the same amounts to spend on gambling services as they used. And on the other, many people claim that there is cannibalism by online gambling operators, which are biting into the offline brick-and-mortar casinos. Greece is no different. The largest casino in Europe, Casino Loutraki, is in solvency procedure, and the Casino Parnitha owes dozens of millions in State Aid fines which it has no means of paying. The horse racing in Greece is proving resistant to change and the privatisation of it has stalled. While the landbased monopoly of OPAP is still holding up, the company has high hopes for increased revenues from online sports betting. It may be that the financial crisis made casino business in Greece more difficult, but it also looks like there is an underlying change in the customer behaviour that goes beyond the more limited financial means.

Can traditional gambling keep a foothold in Greece? How many casinos can Greece hold and can these become a hub for foreign players? Can traditional gambling drive tourism and investment? Is horse racing a thing from the past or could it become fashionable and socially acceptable if

foreign expertise and funding was available?


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Delegate profile The conference is expected to be attended by senior executives of gambling companies, gambling technology developers, Government and EU Commission representatives, gambling regulators, NGOs and medical community working with problem gambling, sports bodies interested in funding and future of sports integrity regulation, journalists and bloggers, consultants, lawyers and analysts.

Presidents

CEOs, COOs and Managing Directors

Regulatory affairs directors and managers

Representatives of Government, gambling and gaming regulators

Public affairs directors and managers

Marketing and advertising executives

Business development managers

Compliance managers and executives

Technology officers and developers

Sport federation directors and executives

NGO and civil society


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The Organiser

ETHOS MEDIA Α.Ε. Ethos Media S.A. is a multi-platform media group with domestic and international presence that maintains an undiluted focus on content and product quality across online and offline publications, business conferences, awards, exhibitions and roundtables. In particular, publications of Ethos Media include the following business magazines and newspapers: Hrima, a financial and investment magazine; Ph.B (Pharma & Health Business), a magazine on healthcare and pharmaceutical policy; Insurance World, an insurance magazine; B.IT, a magazine for IT professionals and the free press newspapers alive and Asfalizomai. Ethos Media also operates the insurance portal insuranceworld.gr, the IT portal bitdaily.gr, the website appgaraz.gr the weekly electronic newspaper Hrima Week, and the website hrima.gr. Last but not least, one of the strongest and most important brands of Ethos Media is the established Ethos Events. During 2014, Ethos Media S.A will organize the following events and business conferences: - Ethos Sustainability Forum - The First Conference of Panhellenic Pharmaceutics Association (PEF) - Outsourcing Conference - Insurance Conference - Pharma & Health Conference - Greek Gaming Conference - Digital Banking Conference - 1st Medical Technology Conference - Greek Exports Forum & Awards - Mobility Conference & AppWARDS - Clinical Research Conference


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Sponsorship programme

FOUNDING SPONSOR (45.000€ + VAT)

Founding sponsor will be acknowledged as co-organiser of the conference. Founding sponsor executive will be the plenary speaker at the conference. Founding sponsor executive may give a 15-minute talk at the conference. Founding sponsor executive may participate in a conference panel discussion. Founding sponsor may organise a 30-minute workshop. Founding sponsor may set up a 3m x 2m kiosk at the exhibit area (lobby) of the conference. Founding sponsor logo will be displayed in a highly prominent position on all printed and electronic

conference promotional materials. Founding sponsor senior executive may give an interview to Hrima. The logo and short company profile (Full page, max. 780 words) will be included in the conference

book which will be distributed to all delegates. Founding sponsor may provide promotional material to be inserted in the conference bag. Founding sponsor is entitled eighty (80) invitations to the conference. Founding sponsor will receive a detailed conference summary report (including the list of

participants) after the end of the conference. PLATINUM SPONSOR (30.000€ + VAT) Platinum sponsor executive may have a 15-minute speaking slot in the conference. Platinum sponsor executive may participate in a conference panel discussion. Platinum sponsor may organise a 30-minute workshop. Platinum sponsor may have a 3m x 2m exhibition stand at the exhibit area (lobby) of the

conference to display promotional material. Platinum sponsor logo will be displayed in a prominent position on all printed and electronic

conference promotional materials. The logo and short company profile (Full page, max. 780 words) will be included in the conference

book which will be distributed to all delegates. Platinum sponsor may provide promotional material to be inserted in the conference bag. Platinum sponsor is entitled to sixty (60) invitations for the conference. Platinum sponsor will receive a detailed conference summary report (including the list of

participants) after the end of the conference.

GOLD SPONSOR (20.000€ + VAT) Gold sponsor executive may participate in a conference panel discussion. Gold sponsor may organise a 30-minute workshop. Gold sponsor may have a 3m x 2m exhibition stand at the exhibit area (lobby) of the conference to

display promotional material. Gold sponsor logo will be displayed in a prominent position on all printed and electronic conference

promotional materials. The logo and short company profile (Half page, max. 300 words) will be included in the conference

book which will be distributed to all delegates.


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Gold sponsor may provide promotional material to be inserted in the conference bag. Gold sponsor is entitled to forty (40) invitations for the conference. Gold sponsor will receive a detailed conference summary report (including the list of participants)

after the end of the conference. PANEL SPONSOR (12.500€ + VAT) Panel sponsor executive may have a 10-minute speaking slot in the conference. Panel sponsor executive may participate in a conference panel discussion. Panel sponsor may organise a 30-minute workshop. Panel sponsor may have a 2m x 2m exhibition stand at the exhibit area (lobby) of the conference to

display promotional material. Panel sponsor logo will be displayed in a prominent position on all printed and electronic

conference promotional materials. The logo and short company profile (Half page, max. 300 words) will be included in the conference

book which will be distributed to all delegates. Panel sponsor may provide promotional material to be inserted in the conference bag. Panel sponsor may is entitled to twenty (20) invitations for the conference. Panel sponsor will receive a detailed conference summary report (including the list of participants)

after the conference. SILVER SPONSOR (10.000€ + VAT) Silver sponsor may have a 2m x 2m exhibition stand at the exhibit area (lobby) of the conference to

display promotional material. Silver sponsor logo will be displayed in a prominent position on all printed and electronic

conference promotional materials. The logo and short company profile (max 170 words) will be included in the conference book which

will be distributed to all delegates. Silver sponsor may provide promotional material to be inserted in the conference bag. Silver sponsor may is entitled to twenty (20) invitations for the conference. Silver sponsor will receive a detailed conference summary report (including the list of participants)

after the conference. BRONZE SPONSOR (5.000€ + VAT) Bronze sponsor may have an exhibition stand at the exhibit area (lobby) of the conference to

display promotional material. Bronze sponsor logo will be displayed on all printed and electronic conference promotional

materials. The logo and short company profile (max 170 words) will be included in the conference book which

will be distributed to all delegates. Bronze sponsor may provide promotional material to be inserted in the conference bag. Bronze sponsor is entitled to ten (10) invitations for the conference. Bronze sponsor will receive a detailed conference summary report (including the list of

participants) after the conference. DISTINGUISHED CORPORATE PARTICIPATION (3.000€ + VAT)


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Company may provide promotional material to be inserted in the conference bag. Company logo will be displayed on conference materials (ads, invitations, banners, main stage

backdrop, etc). The logo and short company profile (max 170 words) will be included in the conference book which

will be distributed to all delegates. Company is entitled to ten (10) invitations for the conference. Company will receive a conference summary report after the conference. CORPORATE PARTICIPATION (1.500€ + VAT) Company logo will be displayed on conference materials (ads, invitations, banners, main stage

backdrop, etc). Company is entitled to five (5) invitations for the conference. Company will receive a conference summary report after the conference. INDIVIDUAL PARTICIPATION (300€ including VAT) Conference attendance Printed conference materials Coffee breaks Lunch break Certificate of Attendance (upon request) Conference concluding remarks (including speaker presentations, photographs and videos) INDIVIDUAL DIGITAL PARTICIPATION (60€, INCLUDING 23% VAT) Conference attendance in real time (including option to submit questions to the speakers). Certificate of Attendance (upon request). Conference conclusions (including speaker presentations, photographs and videos).


COMPARATIVE TABLE OF SPONSORSHIPS

Sponsorship benefits

Founding Sponsor

(€45.000)

Platinum Sponsor

(€30.000)

Gold

Sponsor (€20.000)

Panel

Sponsor (12.500)

Silver

Sponsor (€10.000)

Bronze

Sponsor (€5.000)

Distinguished Corporate

Participation (€3.000)

Corporate

Participation (€1.500)

Plenary speaker Χ Χ Χ Χ Χ Χ Χ

Keynote speaker Χ Χ Χ Χ Χ

Speaker at panel discussion Χ Χ Χ Χ

Case Study or Workshop Organisation

Χ Χ Χ Χ Χ

Exhibition kiosk at the conference venue

3 Χ 2 cm2 3 Χ 2 cm2 3Χ 2 cm2 2 Χ 2 cm2 2 Χ 2 cm2 table Χ Χ

Sponsor exposure on conference promotional materials

Sponsor exposure at conference venue

Cover and interview in HRIMA magazine

Χ Χ Χ Χ Χ Χ Χ

Promotional materials in conference bag

Χ

Number of invitations 80 60 40 20 20 10 10 5

Number of online invitations

80 60 40 20 20 10 10 5

Conference summary report


Contact us For enquiries related to sponsorships, please contact:

Konstantinos Ouzounis CEO T.: (+30) 210 998 4864 E: [email protected]

Danny Drogitis Business Development & Sales Director T.: (+30) 210 998 4876 E: [email protected]

Ranto Manologou Advertising Sales Manager Τ: (+30) 210 998 4863 E-mail: [email protected]

Antonis Maitos Key Account Manager Τ: (+30) 210 998 4932 E: [email protected]

For enquiries related to the conference agenda, auspices, communication sponsors and journalists, please contact:

Teemu Lehtinen, Program Producer T.: (+30) 210 998 4950

Sofia-Afroditi Voulgaraki Communication & P.R. Manager Τ: (+30) 210 998 4901 E: [email protected]

For enquiries related to the registration of delegates, sponsors service, please contact:

Konstantinos Salvarlis Conferences Manager Τ: (+30) 210 998 4909 E: [email protected] Maria Nega Conferences Account Manager T: (+30) 210 998 4920 E: [email protected]

Nikos Athanasiou Data Base Manager Τ: (+30) 210 998 4912 E: [email protected]

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