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Website  101  –  What  You  Should  Know  

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What  you  should  know  …  1.  Your  Audience  2.  Vision  Deficiency  3.  Site  Submittal  4.  Design  and  Structure  5.  Alt  Tags  6.  Tags  and  Keywords  7.  301  Redirects  

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What  you  should  know  …  1.  Your  Audience  2.  Vision  Deficiency  3.  Site  Submittal  4.  Design  and  Structure  5.  Alt  Tags  6.  Tags  and  Keywords  7.  301  Redirects  

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What  you  should  know  …  1.  Your  Audience  2.  Vision  Deficiency  3.  Site  Submittal  4.  Design  and  Structure  5.  Alt  Tags  6.  Tags  and  Keywords  7.  301  Redirects  

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What  you  should  know  …  1.  Your  Audience  2.  Vision  Deficiency  3.  Site  Submittal  4.  Design  and  Structure  5.  Alt  Tags  6.  Tags  and  Keywords  7.  301  Redirects  

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What  you  should  know  …  1.  Your  Audience  2.  Vision  Deficiency  3.  Site  Submittal  4.  Design  and  Structure  5.  Alt  Tags  6.  Tags  and  Keywords  7.  301  Redirects  

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What  you  should  know  …  1.  Your  Audience  2.  Vision  Deficiency  3.  Site  Submittal  4.  Design  and  Structure  5.  Alt  Tags  6.  Tags  and  Keywords  7.  301  Redirects  

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What  you  should  know  …  1.  Your  Audience  2.  Vision  Deficiency  3.  Site  Submittal  4.  Design  and  Structure  5.  Alt  Tags  6.  Tags  and  Keywords  7.  301  Redirects  

X

√  

Page Request

Page Request

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Why: •  Clean

design •  Simple

navigation •  Product

Placement  

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Why: •  Blue aligns

with color theory

•  Great use of white space

•  Sliders are clean and simple

 

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Why: •  Color

choices •  Icon use •  Images •  Simple •  Clean  

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Why: •  Icon  use  •  Color  

choices  •  Sub  nav  

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Why: •  Showcases  

products  •  Navigation  •  Colorful  

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Who  is  Penheel  Marketing?  Social  media  and  digital  marketing  consulting  firm  for  CPA  firms,  small  businesses,  and  non-­‐profits.    

http://Penheel.Com  

Marketing  Analytics  Website  analytics,  online    advertising  analytics.  See    which  sources  are  generating    the  most  leads.    

Email  Send  personalized,  segmented    Emails  based  on  any  information    in  your  contact  database.  

Search  Engine  Optimizations  Improve  your  rank  in  search    engines  by  finding  and  tracking    your  most  effective  keywords.  

Lead  Management  Track  leads  with  a  complete  timeline-­‐view  of  their  interactions    with  your  firm.  

Blogging  Create  blog  content  quickly    while  getting  SEO  tips  and    best  practices  pointers.  

Social  Media  Publish  content  to  your  social  accounts,  then  nurture  leads    based  on  their  social  engagement.  

©  Penheel  Marketing  01.07.14