#565 website 101: 3 steps to creating your first website
DESCRIPTION
Three basic steps to starting any website include choosing a URL, selecting hosting and then a content management system. At each step there are SEO considerations which must help you get your website ranked. This course was taught at the American Academy of Ophthalmology, Chicago, 2012. Enjoy!TRANSCRIPT
Web Site 101:3 Steps to Creating Your First Website
Randall V. Wong, M.D.
Medical Marketing Enterprises, LLC
AAO: 2012Course 565
Randall V. Wong, M.D.Financial Disclosure Co-Founder
Medical Marketing Enterprises, LLC (O)
www.MedicalMarketingEnterprises.com
Goals After this course, you should be able to;
Choose a domain name
Choose a hosting service (GoDaddy, Bluehost)
Choose a CMS (software)
Prepare to launch your site!
3 Steps to Starting a Web Site
Domain (www.mymedicalpractice.com) SEO The suffix
Hosting Self-hosted Hosted
Website evelopment
.com vs. .org vs. html
The Domain: Maximize the SEO Choosing a Domain
Best to maximize the SEO of the domain, but not absolute Use a combination of popular keywords used in search
“www.BethesdaRacketStringing.com”
Vs.
“www.WongWongandWong.com”
What’s in a Name? Choose 3 keywords which describe your services
Combine them
Maximizes the SEO of choosing a domain
RetinaEyeDoctor.com Retina + Eye + Doctor
www.RetinaEyeDoctor.com
Ranks Globally
Has both SEO of the URL and the site is optimized
Keyword Search
Use Keyword Search tools to determine if a particular word is commonly used
E.g. “Eye Doctor” is searched more often than “Ophthalmologist”
“Keyword Tool”
Google Keyword Tool
Buy the Domain
Usually purchased for $10-$15
Cost per year
Best to buy for 5 years, signifies you are “trusted”
Spammers and Black Hat sites will buy for much shorter duration.
Bluehost.comBluehost.com
GoDaddy.comGoDaddy.com
Domain Ownership
You may or may not want to pay for anonymity
We recommend using a company credit card and listing yourself as the owner and at your office address
Domain Suffix: Does it Matter? .com
.net
.org
.edu
In general, the Domain suffix is intended to signify the type of company or organization, but any entity can enter domains with these suffixes.
Country Codes and SEO Domain suffixes
Country Codes .ca – Canada .cn – China .de – Germany .au - Australia
Not all country codes are available
SEO – host URL in same country
Hosting Your Site Self-Hosted
Maximum Control
Maximize SEO
Hosting: Where to Store Your SiteHosted (Free)
Blogger.com
Wordpress.com
Godaddy.com
Self-Hosted GoDaddy.com
Bluehost.com
HostGator.com
Hosted: Pros vs. ConsPros
Free
No Server Maintenance
No Downtime
Free URL
Cons URL unprofessional
Limited design themes
File Access/Ownership
Poor SEO
Self-HostingCons
Costs
“Maintenance”
Separate URL
Pros Costs - $10/mo.
Custom Design
Best Function
Best SEO
Self-Hosted: Maximum control
Maximum flexibility
Affordable
Best SEO!!!!!
Choosing Hosting Company Up time
Download time (SEO)
Email?
Customer Service 24/7 Time on Hold
Self Hosting
Bluehost
Go Daddy
Host Gator
Building The Site Purchased URL
Chosen Hosting Company
Must build site!
3 Types of Websites
Resource (Static, No SEO)
Marketing (Dynamic, SEO)
Interactive (Dynamic, SEO, “Blog”)
Web = Blog Modern website must be on CMS
Design is fully customizable and can look like any website
Can “add” function when you are ready
E.g.: Change a Resource site to Marketing site
Website Design
Web Design is Obsolete
Does not improve your rankings
Expensive to change
Themes/Design for blogs is now very cheap and turn-key
Great Looking Page, but Will Not Rank!
Software/CMS
Blogging Software Server Based Best SEO Social Media
Traditional website software is obsolete E.g.FrontPage, Dreamweaver
Wordpress….
Wordpress.com vs. Wordpress.org.com
Free
Limited Themes
Limited SEO
URL
No maintenance issues
No customer service issues
.org Costs
Unlimited flexibility (plugins)
Customized Themes
Custom URL
Maintenance
Best SEO!!!
Web Design Obsolete from SEO perspective
Turn-key Themes
3rd Party Themes
Studiopress
Genesis
Thesis
Conclusions
Owning your own website is cheap, not economical, but cheap
$10/month (Best ROI)
Best and Only Marketing Strategy (Billboards)
Your First Step to Social Media!
Take Home: Starting a Web Site URL
Hosting
Blog Software
Blog = Website
Design is Obsolete
Maximize SEO value in your decision making process!
See You on the Web! January 15, 2013
Webinar
Update/Refresh AAO 2102
Thank You andTo Your Success!
Randall V. Wong, M.D.Amy Wong, Esq.
Medical Marketing Enterprises, LLC7726 Bradley Blvd.Bethesda MD 20817
240.230.7353