webjam brand experience

Webjam Tribe Survey

ResultsWho we are... Why we are part of Webjam…

December 2008

1081207_Webjam Tribe Survey

Who we are and why we are here!

• These are the questions that we are trying to answer…

• These are the answers that wereceived…

• These are strong ideas that give sense to our relevantand unique Webjamexperience…


This survey can be understood just as “observed trends”

• Less participants than expected (222)

• Level of confidence is enough to consider trends

• It’s not an absolute truth, it’s what participant said

• It’s a first approach, just that!

thank you very muchfor your participation in this survey


Executive Summary… Yes, we also have one of this summaries!

• We are a modern tribe with deep self-expression values

• The networking is a fact

• We consider that easy to useand level of interaction are key

• Webjam allows us to beengaged and empowered

• We feel that with Webjam we are learning, connected and participants


We are a modern tribe with a deep self-expression value agenda

Europe

Americas

Total

Traditional Modern Postmodern

Based on Ronald Inglehart’s Human values and behaviors matrix

Sweden

Germany

UK

France

Spain

Latin America

US


We are a modern tribe with a deep self-expression value agenda. Cont’

• Europeans are on the way, trying to achieve certain goals

• Americans (from the Americas) tend to have more post-modern behaviors

• Both are far away from the average people of their own countries

• People in Webjam have more in common than with their neighbors

moderns on the way

to self-expression


The value agenda is based on six core values where “meritocracy is the king”

• Believe in “meritocracy”• Imagination• Close to people we love• Freedom• Confident• Tolerant

dreamers or

people of the new century?


The networking is a fact

• Most of the people interact and/or belong to different Webjams

60% of the “owners” (59 out of 220)

have more than two Webjams

51,4

37,8 40,5

0

10

20

30

40

50

60

%

%

Member of one Member of several Co-editor


Easy to use and level of interaction are key

40,50%

37,80%

27,00%

24,30%

21,60%

18,90%

16,20%

2,70%

0,00%

Easy to use Interaction level Infinite options

Modular structure Dialogue People networkFlexibility Widgets Templates


Webjam value proposition is well recognized by the tribe

High

High/Medium

Low

Engaged

Empowered

Monetized

Two ways of understanding monetization:

• It is incipient• It is not an issue yet


We feel that we are learning, connected and sharing

Learning

Connected

Sharing

Participant

One of the tribe

At home

Inspired

Motivated

0% 10% 20% 30% 40% 50% 60% 70%


Some final thoughts

• Considering Webjam as a Hub & Spoke system, most of the people behave as spokes– Few create original contents– Most makes third party contents

flow

• This is aligned with modern behaviors

• Webjam facilitates dialogue– From “owners” as triggers– Between participants that recognize

that Webjam goes beyond a social network


Some final thoughts. Cont’

• Webjam value proposition is clearly perceived– It doesn’t need to be explicit– People is living the experience– The experience always exceeds

expectations

• The level of empathy between Webjam and members is high– People share value agendas– People feelings are consistent with

Webjam positioning



• The key to improve dialogue would be based on…– Empathy: To create an open

discussion environment

– Relevance: To give sense to participation

– Creativeness: To answer a modern demand

– Consistency: To tell a story over time

– Honesty: To continue alive



Webjamis becoming a feeling

Thank you!

Your comments are welcome!

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