webjam overview june 2009
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Webjam Overview 2009TRANSCRIPT
Leverage Social Media to Monetise, Engage and Empower your audience
Monetise Engage Empower(c) 2009 Webjam Ltd - Confidential
Forrestor Research, Source: ReadWriteWeb*
Can you afford not to embrace Social Media?More than half of B2C and B2B companies will increase their spend in Social Media in 2009*
(c) 2009 Webjam Ltd - Confidential
Activating under-monetized audiences
Create your very own social networks, and let your audience do the same within your branded environment
• Publishers /MediaEmpower readers with user generated communities, citizen journalism, clubs and fan sites –
• Brands Let your clients talk about what they achieve with your product or service
• Directories
Add a social layer to your listings databas
• Businesses Create a fully-fledged social publishing solution to share information and market to a community
• Clubs/Organisations Let your members organise events & network, and keep them informed
(c) 2009 Webjam Ltd - Confidential
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A Growing Roster of Prestigious Clients
√ Publishing ResellersNetworksBrands
View case studies(c) 2009 Webjam Ltd - Confidential
All the features you want from Social Media• From simple commenting and ratings, to networks of communities
Plus, everything you need to make your community grow and thrive• Built to scale, with full editorial and moderation control
• Marketing tools to drive engagement and traffic
• Revenue streams built-in
Without excessive time spent, development, and cost • Easy-to-use drag & drop technology
• Easy one-click viral distribution across your channel & no loss of control
• Option to outsource your community management, design and end-user support
Webjam SolutionGroundbreaking platform, easy-to-use interface
(c) 2009 Webjam Ltd - Confidential
Turn-key all-in-one Social Publishing Example features• Forums, blogs, polls, surveys • Photos, Video, MP3, maps....Membership management• Different site views • Privacy, co-editorship• Changeable registration fields Revenue streams • Advertising & sponsorship• E-commerce• Network Community subscription• Auto premium up-sale • Membership subscriptionsViral• Replication• Auto invite, Join, HTML newsletter• RSS, exportable modules, badges
From SaaS (Software as a Service) ...to MaaS (Marketing as a Service)
(c) 2009 Webjam Ltd - Confidential
Webjam’s network of communitiesoffers clients Unique Monetization Options
Wedding Site
Wedding
Community
Hub
Weddingtemplates
Weddingtemplates
UserWeddingSite 1
UserWeddingSite 2
UserWeddingSite 3
Branded environmentcarries over
Activity feed,Subscription, Advertising, Transaction Revenues
Copy/Paste: Content, Modules, Pages, Styles and Sites “in one click”
Imagine you are the editor of the fictional Cosmo wedding site and want to give wedding templates to your audience
http://www.webjam.com/branded_services/prototype
How it works: Community Network HubIntegrate into your existing site activities from user generated communities
(c) 2009 Webjam Ltd - Confidential
How it works: Replicable templates Turn members into brand evangelists – e.g. ‘Cosmo’ branded wedding sites
(c) 2009 Webjam Ltd - Confidential
Scale and keep complete controlEnable co-editorship and access to site, page, module
Control editorial rights site, page, module
Lock in content and functionalitysite, page, module
Monitor, moderate, edit all blog and forum entries
Control different views public, member, private
Allow, or not, replication of a site, page or modules
(c) 2009 Webjam Ltd - Confidential
Built in marketing tools for reader acquisitionEnable co-editorship and access: of site, page, module
Auto Invite module based and accessible from editor view
Join module base module based and accessible from editor view
HTML Newsletter to your members and email list
RSS Feeds exportable & Exportable modules
Badges with all activity
Registration fields add to your registration process
(c) 2009 Webjam Ltd - Confidential
Claimable Customisable Landing Pages Claimable listings fully hosted by Webjam
Flexible easy to use customisation tool
Online or telemarketing premium claim facility
Up-sell to stand alone business website Online or telemarketing premium site facility
Provide businesses end 2 end online promotional requirements
Their own URL, their own brand, but interconnected with your service
Network of Interlocking Community ‘channels’ Claimed listings to be automatically made a member of a channel category
Interlocking community channels around countries, cities, vertical markets
Unique discovery search and community management tools
(c) 2009 Webjam Ltd - Confidential
Activating under-monetized directories
Transform static directories into dynamic communities by empowering listing providers and fostering reputation driven discovery
Static Landing Pages
1. Name and strap line from partner XML data
2. Address / contact info from partner XML data
3. Web / email info from partner XML data
4. Map is generated from partner XML address data
- Webjam Google-maps module
5. Opening hours from partner XML data
6. Listing information from partner XML data
7. Export and clipping tools
Claimable Customizable Landing
Pages
8. Claim this page button
User clicks claim button to trigger claim functionality
9. User reviews from Webjam review module
Latest customer review shown
10. Photos from Webjam photo module
Business owner can add photos once page is claimed
11. Youtube video added with Webjam
12. Controls for members, privacy, moderations
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Maximise your database, create new revenue streams with a Web 2.0 Overlay
Key
Numbered elements are data-driven/interactive elements
(c) 2009 Webjam Ltd - Confidential
Enhance Discovery and Connections with Ranking
Increase engagement. Improve landing page up-sell potential.
Encourage engagement – boost ranking within the directory with
the Webjam reputation score for claimed networks. Score
increases with activity (comments, ratings, memberships) of
claimed pages.
Improve up-sell potential – boost ranking within directory for
premium listings. Listings that are upgraded to premium get an
increased Webjam reputation score.
Reputation management – businesses can see own reputation
score on their claimed listing page and therefore take action
Visibility of reputation – users can see business reputation score to
aid them in decision making
(c) 2009 Webjam Ltd - Confidential
How Webjam increases revenue generation
7 Revenue Streams
Advertisements – PV from activity and micro-sites
Sponsorship – offer access to like-minded network
Micro sites – sold to advertisers and sponsors
E-commerce – lock in and distribute
Subscription fees – from the up-sale of sites (Premium)
Membership Subscriptions – to communities (coming soon)
Style Skins – to sell to sponsors (coming soon)
Sunk CostLost Making Engagement
Incremental Revenues
Before With Webjam today
(c) 2009 Webjam Ltd - Confidential
Sell Stand Alone Premium Business WebsitesCreate a new revenue stream, provide for businesses end2end needs
One click and your advertisers’ listing becomes a standalone site
You create a new revenue stream
Powerful yetsimple to use
Differentiatingfeatures
Built-inMonetization
Purpose agnostic blend of publishing, blogging, social
networking
Replicable content, modules, pages, styles and sites
Incremental subscription and ad revenues through customer
communities
Collaboration across profiles, groups and sites
Ability to foster communities of communities
Built-in incentive for publishers to share their creations
Open-social compliant versatile modular interface with flexible
layouts & styles
Unique search, ranking and reputation allowing discovery
and ad serving (Q2/Q3’09)
Reseller Program for agencies, software companies and
directories
What Makes Webjam Different?
• Leverage templates and replication tools to provide easy roll out by administrators and end-users
• Combine a CMS with a social layer and a B2C community creation and management tool
• Make the best of the platform Managed services (consulting, engagement, stats, moderation)
• Benefit from ROI-driven Cost-efficient outsourced turn-key solution
(c) 2009 Webjam Ltd - Confidential
A revenue generating,
easy-to-use social publishing platform
A viral engine for your brandA cost-effective, hassle-free,
turn-key solution
Webjam brings your organisation…
Lexie MendelsonBusiness Development [email protected]: +44(0)7872600988
Webjam Ltdphone : +44(0)203 170 8741fax : +44(0)203 008 613148 Charlotte Street, W1T 2NS, London (UK)
(c) 2009 Webjam Ltd - Confidential
Awards
Media
• Based in London
• Founded 2006, Beta 2007, Live Jan 2008
• B2B Launch, September 2008
• Licence fee & subscription model
• SaaS platform built on .NET
• Notable awards and press achievementshttp://www.webjam.com/webjam/press
Yann Motte CEO & co-FounderFormer VP Product Management, Yahoo! EuropeEssec, Paris; Harvard MBA
Alberto Barreiro Creative Director & co-FounderFormer Senior Designer & Strategist, Yahoo!MA in Fine Arts, Vigo University , St Martins University , London
Marcus GreenwoodVP Product Engineering& co-FounderSerial EntrepreneurCreated travel & hedge fundplatforms
John EikenberryCIO/CTOFormer CTO of portal Lycos and dating service Be2Columbia/LBS MBA, London
Lexie MendelsonDirector of Business Development and MarketingStart-ups including Mobango, Amplefuture, WeeWorldBA Arts (Rhode Island), MBA
Webjam at a glance
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Providing companies and organisations with a social publishing platform allowing them to create, foster and monetise social media communities
(c) 2009 Webjam Ltd - Confidential
“The Vintage Reading Group is a community of reading groups – where members can share ideas, recommend books and gain inspiration. Forging a group of like-minded readers to engage in debate and receive feedback. Promoting and creating brand loyalty.”
Claire Wilshaw, Random House Publishers
www.randomhouse.co.uk/vintage/
Random HousePublishers
(c) 2009 Webjam Ltd - Confidential
“Webjam has allowed us to expand our membership, stay in touch – and provide a teacher-resource for meaningful discussion like never before”
Bill Martin, Yamaha Music Education
www.yamahaeducation.co.uk
Yamaha EducationMusic Brand
(c) 2009 Webjam Ltd - Confidential
“We chose Webjam because it offered the most diverse and robust platform to accomplish our creative aspirations. It seamlessly blends functional elements while keeping community at its core”
Ben Hopkins, Creative Developer, JWT
www.jwt.co.uk
JWTAdvertising Agency
(c) 2009 Webjam Ltd - Confidential
“The Webjam platform is the ideal solution for creating and managing our online community network for Global Entrepreneurship Week”
Chris Spavin, Make Your Mark
www.unleashingideas.org
Global Entrepreneurship Week Government Campaign
(c) 2009 Webjam Ltd - Confidential
“Being able to share editing has saved a huge amount of time and means we can get information to customers as soon as we make decisions instead of having to wait for a webmaster.”
Ian Clethero, Zone Music Education
www.musiclearninglive2009.net
Zone MediaMusic Education
(c) 2009 Webjam Ltd - Confidential
“We never expected to be able to do something so advanced – so easily!
Since we have started working with Webjam, we have managed to quadruple our readership and now have our own online community.”
Sam Lassman Watts, The Other Side magazine
www.theothersidemag.co.uk
The Other SideMagazine
(c) 2009 Webjam Ltd - Confidential
“The more I work away at Webjam I really believe I have found the solution for our needs. I feel we can provide a number of new clients in the Irish market place and perhaps provide some additional promotion for your excellent tool.”
Digital Hub
elevate.digitalhublearning.com
ElevateEducation initiative
(c) 2009 Webjam Ltd - Confidential
"The possibility of not only having a blog, but having a two-way
conversation and growing a community to share best practices
and [offer] support seemed like a breath of fresh air.”
Yamaha Music Education
“There is an online community of people who love the mag
where they can interact with other like-minded people.
Eventually the magazine will be produced by members of
the community who write and want to be published. It will
be a first.”
Sam Lassman Watts, Editor of The Other Side magazine in
the Guardian
“Bringing people together around a community is the next way
forward for corporate blogging. Webjam combines corporate
blogs with social networks on one platform for its clients.”
Yann Motte, Webjam CEO on NMA
Webjam partners in the press
www.webjam.com/webjam/press
(c) 2009 Webjam Ltd - Confidential