Download - Webjam Brand Experience
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Webjam Tribe Survey
ResultsWho we are... Why we are part of Webjam…
December 2008
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Who we are and why we are here!
• These are the questions that we are trying to answer…
• These are the answers that wereceived…
• These are strong ideas that give sense to our relevantand unique Webjamexperience…
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This survey can be understood just as “observed trends”
• Less participants than expected (222)
• Level of confidence is enough to consider trends
• It’s not an absolute truth, it’s what participant said
• It’s a first approach, just that!
thank you very muchfor your participation in this survey
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Executive Summary… Yes, we also have one of this summaries!
• We are a modern tribe with deep self-expression values
• The networking is a fact
• We consider that easy to useand level of interaction are key
• Webjam allows us to beengaged and empowered
• We feel that with Webjam we are learning, connected and participants
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We are a modern tribe with a deep self-expression value agenda
Europe
Americas
Total
Traditional Modern Postmodern
Based on Ronald Inglehart’s Human values and behaviors matrix
Sweden
Germany
UK
France
Spain
Latin America
US
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We are a modern tribe with a deep self-expression value agenda. Cont’
• Europeans are on the way, trying to achieve certain goals
• Americans (from the Americas) tend to have more post-modern behaviors
• Both are far away from the average people of their own countries
• People in Webjam have more in common than with their neighbors
moderns on the way
to self-expression
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The value agenda is based on six core values where “meritocracy is the king”
• Believe in “meritocracy”• Imagination• Close to people we love• Freedom• Confident• Tolerant
dreamers or
people of the new century?
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The networking is a fact
• Most of the people interact and/or belong to different Webjams
60% of the “owners” (59 out of 220)
have more than two Webjams
51,4
37,8 40,5
0
10
20
30
40
50
60
%
%
Member of one Member of several Co-editor
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Easy to use and level of interaction are key
40,50%
37,80%
27,00%
24,30%
21,60%
18,90%
16,20%
2,70%
0,00%
Easy to use Interaction level Infinite options
Modular structure Dialogue People networkFlexibility Widgets Templates
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Webjam value proposition is well recognized by the tribe
High
High/Medium
Low
Engaged
Empowered
Monetized
Two ways of understanding monetization:
• It is incipient• It is not an issue yet
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We feel that we are learning, connected and sharing
Learning
Connected
Sharing
Participant
One of the tribe
At home
Inspired
Motivated
0% 10% 20% 30% 40% 50% 60% 70%
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Some final thoughts
• Considering Webjam as a Hub & Spoke system, most of the people behave as spokes– Few create original contents– Most makes third party contents
flow
• This is aligned with modern behaviors
• Webjam facilitates dialogue– From “owners” as triggers– Between participants that recognize
that Webjam goes beyond a social network
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Some final thoughts. Cont’
• Webjam value proposition is clearly perceived– It doesn’t need to be explicit– People is living the experience– The experience always exceeds
expectations
• The level of empathy between Webjam and members is high– People share value agendas– People feelings are consistent with
Webjam positioning
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Some final thoughts. Cont’
• The key to improve dialogue would be based on…– Empathy: To create an open
discussion environment
– Relevance: To give sense to participation
– Creativeness: To answer a modern demand
– Consistency: To tell a story over time
– Honesty: To continue alive
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Some final thoughts. Cont’
Webjamis becoming a feeling
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Thank you!
Your comments are welcome!
www.webjam.com/brand30