webinar “speed up your research from 6 weeks to 6 days"
DESCRIPTION
Being able to get answers immediately by simply searching online has changed everyone’s expectations, also in the business world. With that comes the growing need and desire to get insights immediately, without taking away from the solidity of the solutions. As customer insights professionals, more than ever, we need to deal with intertwined streams of information, accommodate for the use of mobile devices, and consider both rational and emotional drivers. This goes for both the agency as well as the client side. SKIM Chairman, Dirk Huisman, shared 5 converging trends in insights generation that will define the 2020 reality for market research and the new skill sets required of insights specialists to handle this new environment. He shared how agile market research has helped SKIM to get quality insights, within 6 days instead of 6 weeks, and the processes and tools we are leveraging to move faster and be more efficient. Find out more at http://www.skimgroup.com/webinar-faster-insights-2020.TRANSCRIPT
#SKIMwebinar
Share your thoughts online:
Speed up your research from 6 weeks to 6 days
Dirk Huisman
Chairman and Founder
Abigail Joffre
Today’s webinar host
Follow along with the recording here: http://youtu.be/VqIczgJ14IE
Dirk Huisman | Chairman SKIM
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
Weeks
Days
11%
Percentage of customer based decisions by marketers based on data
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
11%
provide immediate insights
and direct answers
Percentage of customer based decisions by marketers based on data
Declining share in growing market
0
10
20
30
40
50
60
traditional CI providers other providers
Customer Insights Industry
Turnover Billion $$
2014 2010
Answers on
higher order
goals
New kids, new
solutions, new
standards
?
2020
Need for Speed
Instant
gratification
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
REPEAT SKIM Webinar “Speed up your research from 6 weeks to 6 days”
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
Phase 1: 3 Weeks 2 Days
Trust
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
Phase 2: 1-2 Weeks 2 Days
Phase 3: 2 weeks 2 Days
Re-engineering
Trust
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
Trust
Re-engineering
Collaboration
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
Customer
#1
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
Be in sync
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
2020
?
Reality and Virtual Reality
are Intertwined
2020
?
The 5 x 5 reality
2020
?
Bridging the rational
and emotional truth
Active beacon
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
- 6 days is a reality, based on a changing environment and changing
expectations: Solid solutions are needed immediately
- It is possible and is part of 5 converging trends all linked to
immediate insights
- A changing role requires a broader skill set
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
INSTANT INSIGHTS
SOLID SOLUTIONS
Weeks
Days 6
Go to www.skimgroup.com/webinars
for today’s presentation slides and more!
Dirk Huisman
+31 10 282 3561
#SKIMwebinar
Share your thoughts online:
Abigail Joffre
+1 201 963 8430
@SKIMgroup
Get the presentation recording at: http://youtu.be/VqIczgJ14IE