#SKIMwebinar
Share your thoughts online:
Speed up your research from 6 weeks to 6 days
Dirk Huisman
Chairman and Founder
Abigail Joffre
Today’s webinar host
Follow along with the recording here: http://youtu.be/VqIczgJ14IE
Dirk Huisman | Chairman SKIM
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
Weeks
Days
11%
Percentage of customer based decisions by marketers based on data
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
11%
provide immediate insights
and direct answers
Percentage of customer based decisions by marketers based on data
Declining share in growing market
0
10
20
30
40
50
60
traditional CI providers other providers
Customer Insights Industry
Turnover Billion $$
2014 2010
Answers on
higher order
goals
New kids, new
solutions, new
standards
?
2020
Need for Speed
Instant
gratification
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
REPEAT SKIM Webinar “Speed up your research from 6 weeks to 6 days”
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
Phase 1: 3 Weeks 2 Days
Trust
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
Phase 2: 1-2 Weeks 2 Days
Phase 3: 2 weeks 2 Days
Re-engineering
Trust
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
Trust
Re-engineering
Collaboration
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
Customer
#1
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
Be in sync
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
2020
?
Reality and Virtual Reality
are Intertwined
2020
?
The 5 x 5 reality
2020
?
Bridging the rational
and emotional truth
Active beacon
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
- 6 days is a reality, based on a changing environment and changing
expectations: Solid solutions are needed immediately
- It is possible and is part of 5 converging trends all linked to
immediate insights
- A changing role requires a broader skill set
SKIM Webinar “Speed up your research from 6 weeks to 6 days”
INSTANT INSIGHTS
SOLID SOLUTIONS
Weeks
Days 6
Go to www.skimgroup.com/webinars
for today’s presentation slides and more!
Dirk Huisman
+31 10 282 3561
#SKIMwebinar
Share your thoughts online:
Abigail Joffre
+1 201 963 8430
@SKIMgroup
Get the presentation recording at: http://youtu.be/VqIczgJ14IE
