how to get a job in 6 weeks or...

How to Get a Job in 6 Weeks or Less—Guaranteed!

Peggy McKeeRecruiterCareer CoachCEO of Career Confidential LLC

How to Get a Job in 6 Weeks or Less—Guaranteed!

Live Webinar Agenda

ATTENTION: PowerPoint Slides will be sent to you by email

Job‐Getting Insights and Tips ~ 45‐50 Minutes

Tools Purchase Opportunity (~5 min)(with Surprise Bonuses for Today Only)

Q & A Session(I’ll be back on the webcam for this)

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Navigation – Chat & Questions

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Live Webinar - How to Get a Job in 6 Weeks—Guaranteed!


Navigation – Free GiftLive Webinar - How to Get a Job in 6 Weeks—Guaranteed!

How to Maintain Your Confidence in the Job Search

Free Gift for Attending

Audience Question #1


Do you have multiple interviews scheduled in the next 4 weeks?

Simply Answer “A”, “B” or “C” in Chat

A. No (I have no interviews scheduled now)B. No (I only have one interview in the next 4 weeks) C. YES! (I have more than 1 interview scheduled in the next 4 weeks)

3 Biggest Reasons People Don’t Get Interviews

These can slow down your job search and keep you unemployed.


Audience Question #1 ‐ Results


Do you have multiple interviews scheduled in the next 4 weeks?


A. No (I have no interviews scheduled now)B. No (I only have one interview in the next 4 weeks) C. YES! (I have more than 1 interview scheduled in the next 4 weeks)

• Click on

Your FREE Gift for Attending


DownloadHere Below

the PowerPoint

Strengthen Your Resume• Your Resume

– Is Your Job Search Foundation

– Has a Profound Impact

• Candidates Who Couldn’t Get InterviewsFor Months Make The Right Changes and Get 3 Interviews In 3 Weeks

Understand that your resume is not just a job history; it’s a marketing document.


The Job Search Is a Sales Process

The job is a problem / task they need a solution for. Your resume needs to market you as the solution.


Customer

Hiring Manager

Product

You

Purchase Price

Your Salary

The Hiring Manager Wants to Know:“What’s in it for me?”

If Your Resume Markets You, It:

Gets Their Attention

Outlines Information

Makes Them Want to Find Out More

What turns a resume into a marketing document?


1) Use a Headline or Objective Statement That Tells Your ‘Customer’ What You Do

• An Effective Headline or Statement Speaks to the Hiring Manager

– Communicates Clearly

– Tells What You Are as a ‘Product’

– Good Place for Keywords

Your objective or headline statement helps to sell you for the job because it highlights what you can bring to that

organization.ATTENTION: PowerPoint Slides will be sent to you by email

• Without It, You Can’t Control Who Reads Your Resume—

– HR?

– Will they send it to the wrong person?

Objective or Headline—Keywords• HR Searches Database For Applicants

Using Keywords from their Job Description

• Don’t Have Experience? Say “Seeking a Position as ____________”


Keywords help your resume show up in an employer search

for candidates.

Keywords: main words or phrases used to describe position or skill.

Example: Effective Objective Statement / Headline

It clearly explains what she does and it sells her.


“Forensic Accountant seeks to use her forensic accounting experience and auditing expertise to support the leadership team in financial review, investigation, and fraud reduction.”

BackgroundJob She’s Looking For

Keywords Grabs Attention

2) Use Bullet Points to Make Your Document Attractive and Readable

• Your Resume Is Advertising for You – It Should:– Be Visually Appealing

– Communicate Clearly

• Bullet Points Are Easier to Skim and Understand—– Heat Maps Show Hiring Managers Don’t Read Paragraphs

– Busy Hiring Managers Need This to Be Easy


Bullet points draw their eye down the page to quickly and easily take in your information.

Paragraph vs. Bullet Points

My long‐term experience in the service industry shows that I have learned to meet and exceed each customer's expectations with service. I have worked with all types of customers in a variety of settings. I realize how important it is to gain repeat business through customer loyalty and word‐of‐mouth advertising. I have been able to consistently position companies for better exposure and greater marketability many times.

I also consistently achieve ongoing success with my teams with excellent training. My training focuses on building morale, maintaining teams' self‐confidence and training them to build the sale by improving their people skills.

Example 1:

• Exceed customer’s expectations with service

• Experienced with all types of customers

• Actively cultivate valuable customer loyalty and repeat business

• Consistently successful at gaining exposure

• Build successful teams through training and morale‐building

Example 2:


Where to Use Bullet Points

• Each Job on Your Resume Should Have Bullet Points Under It

• Describe What You Did UsingAction Words

• NEVER Say, “Responsible for X, Y, and Z”.

• Explain What You Accomplished

Action Words:• Managed Team• Led Campaign• Organized Project• Improved Efficiency• Reduced Turnover • Won Award


3) Quantify Your Accomplishments

Describe Your Accomplishmentsin Terms of:

– Numbers

– Dollars– Percentages

Managers Live and Die by Data:

– Sales

– Revenue

– Efficiency

– Time Savings

– Cost Savings

Numbers are the evidence of your success—they will make you stand out.


Anyone Can Add Numbers• Direct Reports• Production Numbers• Project Budgets• Schedules• How Often Were Your Projects on

Time • Turnover Rate• How Many Projects You Handled

• Success Rate of Your Projects• Cost of Projects• Accuracy• Rankings• Sales• Revenue• Customer Numbers• Procedures that Improved

Something


See How Powerful This is“Brought in 20 new clients

in 3 months.”

“Achieved 100% accuracy in 50,000‐item database over 2 years.”

“Maintained 95% occupancy rate over 3 years.”

“Responsible for bringing in new clients.”

“Responsible for maintaining accuracy in company database.”

“Responsible for keeping units occupied.”

Quantification is specific and impressive, and it speaks to hiring managers.




If you had bullet points and quantified your accomplishments would you have more interviews?

Simply Answer “A”, “B”, “C” or “D” in Chat

A. Yes, but not sure how to word my bullet pointsB. Yes, but not sure how to quantify my accomplishmentsC. Yes, but I am not sure how to do either of the aboveD. No

Why add quantification when I can guarantee my candidate an interview?

• Those , and Set A Positive Bias

• Candidate Has a Better Starting Position

• Candidate Has More Value

How much more important is it to quantify if you DON’T have a

guaranteed interview?



If you had bullet points and quantified your accomplishments would you have more interviews?


A. Yes, but not sure how to word my bullet pointsB. Yes, but not sure how to quantify my accomplishmentsC. Yes, but I am not sure how to do either of the aboveD. No

Resumes Do the Same Job Around the World

• I Review Resumes from 90+ Countries– US, UK, Canada, Australia, New Zealand, Nigeria,

Spain, Italy, Switzerland (to name a few)

• In Every Country, In Every Language: – Resumes “SELL” You– Set The Bias– Get The Interview

You Must Have the Interview to Get the Offer!


Many Talented, Qualified People Do Not Have Good Resumes

• I’ve Gathered 250 Resumes at One Time and Found that Only 2 Were Good Enough to Get Interviews

• When We Improve Your Resume, You Get Interviews– You Feel Better About Yourself– You’re More Confident– You Get More Interviews

When you improve your resume the right way, you get more interviews!




Would you like to guarantee that your resume is fantastic by having me personally review it?

Simply Answer “A” or “B” in Chat

A. Yes, I would love to have your professional feedbackB. No, my resume is perfect now

Resume Tip:• If You’ve Already Sent Out Your Resume

Without #s, $s, or %s…– Make the Improvements– Send It Again

Send Your New and Improved Resume with a New Subject Line:

‘My Updated Project Management Information’ (or whatever applies to you)




Would you like to guarantee that your resume is fantastic by having me personally review it?

Simply Answer “A” or “B” in Chat

A. Yes, I would love to have your professional feedbackB. No, my resume is perfect now

Write a Compelling Cover Letter

• Purpose:– To Get Them to Read Your Resume– Set a Positive Bias in Your Favor

The most common cover letter mistakes are letters that are too generic, too long, and too difficult to read.


How to Write a Great Cover Letter• Address It to an Actual Person—Find Out the Name

of the Person Who Will Read It

• First Sentence or Two—Put Everything in Context

• Be Clear on What Job You’re Interested In

• Each Cover Letter Should be Written for That Particular Job

Use your own voice and words, and put your personality into it.


Think About the Person To Whom You are Sending the Cover Letter

• Is It A Recruiter? Hiring Manager?

• What Problems Are They Having As A Result Of The Unfilled Position?

• Focus Your Cover Letter On How You Can Help Solve Their Problems.

• Tell Them What You Bring To The Table (Attention‐Grabber)!

• If You Were Recommended By Someone They Know, Say That.


The Body of Your Cover Letter• Go Into a Few Support Details

• Use the Job Description to Answer Their Need

• Numbers and Bullet Points

• Do NOT Copy and Paste from Your Resume

• Add Details That Don’t “Go” in Your Resume

Answer the Hiring Manager’s question, “Why should I talk to you about this job?”


The Cover Letter Closing• Sum Up Why They Should See You

• Let Them Know When You Intend to Follow Up

• Example:

Use your own words so your cover letter stands out.

“I am very excited about the potential for this company and this position, and know that my skills in x, y, and z will advance your goals for this division. I look forward to discussing it with you, and I will call within a few days to set up a time to meet. Thank you for your consideration.”


NEVER Email Your Cover Letter as an Attachment

• Use Your Cover Letter as the Body of Your Email

• Never Attach Your Cover LetterAlong with Your Resume

• They Won’t Open It

X

Let them easily read it in your email.


Cover Letter

Find and Contact Hundreds of Hiring Managers

• That Person Is Not In HR

• That Person Is Always the Hiring Manager

– Your Future Boss or Your Boss’s Boss

THE Most Effective Way to Get Interviews Is to Go Directly to the Person with the Power and Authority to Hire You


Never Apply for Jobs Online!

• Online Applications = Waste of Time

• Your Resume Goes Straight to Human Resources (Gatekeepers)

If HR doesn’t think you are a perfect fit, you get cut.


Could you do the job?

• Even Though –– You Don’t Have the Exact Experience

– The Keywords Don’t Match

• A Hiring Manager Can See How You Could Transfer Into That Job

Human Resources typically can’t.


Only The Hiring Manager Can Say “Yes”

• HR Can’t Say “Yes”– They Can Only Say “No”

• They Pass You Along to the Hiring Manager

• They Are Just Doing Their Job

• The Process Through HR Doesn’t Help You

You need to go directly to the hiring manager ‐ because it gets you

interviews.CHECK YOUR EMAIL: Free resources will be sent to you later

Know Who Your Hiring Managers AreExamples:

Position Hiring Manager

Accountant • Director of Accounting• Accounting Manager• CFO

Sales Person • Regional Sales Manager• National Sales Manager• District Sales Manager• VP of Sales and Marketing

Marketing Person

• VP of Marketing• Director of Marketing• Senior Product Manager

AdministrativeAssistant

• CXO – CEO, CFO, CTO, CIO• Vice President or VP• Director or Manager

Position Hiring Manager

Customer Service

• Customer Service Supervisor• VP of Sales and Marketing

Engineer • Director of Engineering• VP of R and D• Division Manager

Scientist • Principal Investigator• VP of R and D• Division Manager

IT Person • Director of IT• VP of Technology• Manager of Specific Division


You Need a Name and Contact Information

• Research Your Job Titles Using:– Google– LinkedIn– Facebook– Xing

www.Company.com


– Corporate Websites– Directories– Associations

Find the name, email and phone number of as many hiring managers as you can.

Interviews to Job Offers

14 Interviews to 1 Acceptable Job Offer

17 Interviews to 1 Job Offer


Career Confidential: 5‐10 Interviews to 1 Great Job Offer

Contact the Hiring Manager Whether or Not They Have a Job Posted

• Majority of Job Openings Aren’t Posted

• ‘Hidden Job Market’

• Approximately 70% of All Jobs

Contact hiring managers directly to dramatically increase your job opportunities.

70% of Jobs Are Hidden


Hidden Job Market:Jobs That Are Never Posted


For every job you see posted, there’s at least one more you don’t know about.

Contact as Many Hiring Managers as You CanThe Job Search Is a Numbers Game

Hear Back from 1 or 2

Hear Back from 10 – 20

Contact 20 Hiring Managers

Contact 200 Hiring Managers

This gives you much better odds of quickly finding a job that fits you and that you’ll be happy with.




If you contacted 100+ hiring managers would you have more interviews?


A. Yes, but I am not sure how to find the hiring managersB. Yes, but I am not sure how to communicate with the hiring managersC. Yes, but I do not know how to do either of the aboveD. No, contacting hiring managers would not get me more interviews

Contacting Hiring Managers Changes Everything

• A Candidate Applied 2‐3 Times—With NO Response

• I Told Him to Contact the Hiring Manager for Those Jobs

• He Contacted the Wrong Person —BUT They Passed His Resume to the Right Person

• Within 3 Weeks He Had an OFFER

His New Boss Never Knew He Had Applied—And Yet

He Was THRILLED To Hire Him




If you contacted 100+ hiring managers would you have more interviews?


A. Yes, but I am not sure how to find the hiring managersB. Yes, but I am not sure how to communicate with the hiring managersC. Yes, but I do not know how to do either of the aboveD. No, contacting hiring managers would not get me more interviews

Use Your Network

• Networking ‐ #1 Way to Get a Job

• Contact Many Hiring Managers

• Tap Your Existing Network

Tell everyone you are job hunting.


• Post on Your Social Networks• Regularly Update

Your Job Search Status• Mention Interviews, etc.

Contact Everyone You Know—Call, Email, or Person to Person

• “Hey, I’m looking for a job as X. Let me know if you happen to hear of anything, OK?”

• Maybe Provide More Details—– Industry– Special Skills– Courses You’ve Taken

Past Clients or Customers People from Your Church

or Social Groups

Friends Family Previous Co‐Workers Previous Bosses


Be Open To All Possibilities!

Let People Know…Some Job Seekers Don’t Want to Let Their Friends and Family

Know They’re Looking


If you knew about a job opening, wouldn’t you help a friend get a job opportunity?

If Someone Asks for Your Resume…

• Get It to Them Quickly – They Are:– Acting as an Advocate for You– Putting in Time and Effort

• Make it Easy for Them• Show That You’d be a Great Asset –

– Organized– Prompt– Professional

Be grateful for the help you receive, and be willing to help others, too.


Tip #5—Learn How to Interview Successfully and Get Offers

One of My Favorite Success Stories:• Pete Carr

– Retail Flooring Store Manager for 30 Years– Got Interviews, but No Job Offer – Tailored My 30‐60‐90‐Day Plan

The 30‐60‐90‐Day Plan is a job interview miracle tool because it sells you in the interview like nothing else in the world.

Pete got hired as a General Manager for ALL the stores, and got a big raise to go with it…

A 6 Figure Salary!CHECK YOUR EMAIL: Free resources will be sent to you later

What the 30‐60‐90‐Day Plan Can Do for You

It Allows You toCommunicate Your True Value

It Answers the

4 Big Questionsof Every Hiring Manager


4 Big Questions of Every Hiring Manager1. Do you understand the job?

2. Can you do the job?

3. Will you do the job?

4. Do you pose a risk to his or her own continued employment?

They need to know the answer to all 4 questions to feel good about hiring you.


30‐60‐90‐Day PlanA 30‐60‐90‐Day Plan Is a Written Outline of Your Goals and

Action Steps for Your First 3 Months on the Job

First 30 Days Training and Orientation

Next 30 Days Getting More Involved and Making Preparations

Last 30 DaysFocus on Your Launch as a Fully‐Functioning, Contributing, Problem‐Solving Member of the Organization


What Could a 30/60/90‐Day Plan Include?


30‐60‐90 Day Sections SALES TECHNICAL MANAGERIAL

30 Days Learn CRM Software(Customer Relationship

Management)

Learn Systems and Evaluate Effectiveness

Do a SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)

60 DaysVisit All Anchor, Core & Developmental

Accounts

Update Technical Changes to Improve

Efficiency

Take Note of Shipment/Product

Issues

90 DaysResearch, Evaluate and Make Contact with

New Clients

Evaluate Changes and Begin Other

Improvements

Use 80/20 Rule to Evaluate Staff Performance

*** Each Section = Full Page, Must Be Specific to the Company ***

It Answers the 4 Big Questions

Demonstrates that you understand the job, because you’ve listed out this specific list of action steps that illustrate your knowledge.

Shows that you can do the job, because you have a list of goals and priorities for your first 3 months.

Shows that you will do the job, because you’ve used this plan to set your goals. If you write down a goal, you are much more likely to achieve it.

Shows that you are not a risk to this person’s employment. Part of this hiring manager’s job is to pick good people to be on the team, in this role.

11

22

33

44


30‐60‐90‐Day Plan Changes The Interview

• You’ll Have a Back‐and‐Forth, Real Conversation Between Professionals

• Puts the Hiring Manager on Your SidePsychologically

• They Can Picture You Working for Them

I have never seen a hiring manager not be impressed with one of these plans.




If you brought a detailed, comprehensive 30‐60‐90‐day plan to interviews, would you get more offers?

Simply Answer “A”, “B”, “C”, “D” or “E” in Chat

A. Yes, but I do not know how to create a 306090 day planB. Yes, but I do not know how to introduce the plan in the interviewC. Yes, but I do not know how to do either of the aboveD. Yes, I currently use a 30/60/90 day plan in interviewsE. No, I do not think the plan will work

Derek’s ExperienceDerek Took a 5‐Year Career Break After the Death of His Wife • Applied for Many Jobs

– Ignored or Turned Down

• Finally Invited to an Interview– It Went “Dreadfully”—Even Though

He Could Have Done the Job With His Eyes Closed


Dereck Got Another Interview


Brought a Career Confidential 30/60/90‐Day Plan

• Not Right for that Job, BUT…the Manager Said:

So…Derek Was Invited Back toInterview for a More Senior Role• Again, He Did a 30/60/90‐Day Plan…

“I was the best prepared candidate he had ever seen and they would be mad to let me go.”

He Got The BETTER JOB—at a Higher Salary!“I’m defining my own dream job!”

Derek’s Story Is ImportantWithout the Plan…• He was qualified!• He “could have done the job

with his eyes closed!”

Results:• No Job Offer

With the Plan…• They LOVED him• They created a job

just for him

Results:• Received a BETTER Job Offer

If you have an employment gap, the 30‐60‐90‐Day Plan is the boost you need.




If you brought a detailed, comprehensive 30‐60‐90‐day plan to interviews, would you get more offers?

Simply Answer “A”, “B”, “C”, “D” or “E” in Chat

A. Yes, but I do not know how to create a 306090 day planB. Yes, but I do not know how to introduce the plan in the interviewC. Yes, but I do not know how to do either of the aboveD. Yes, I currently use a 30/60/90 day plan in interviewsE. No, I do not think the plan will work

When Deciding Between Candidates…

Hiring Managers Don’t Want a Coin Toss….

They Want a Clear Winner.


The One to

Hire

You vs. Your Identical Twin…


Who will get the job offer?

Critical ThinkingKnowledge

DriveEnergy

Enthusiasm

30‐60‐90‐Day Plan

I brought my resume.



Would you like to know for sure you have a super impressive 30/60/90 day plan by having Peggy personally review it?


A. Yes, I would like to know that I'm doing it rightB. No, I already have a perfect planC. No, I do not think 306090 Day plans work

The 30‐60‐90‐Day Plan should be used in…This Job Search – Your Next Job Search – Promotion Opportunities

RSM – Promoted – $20,000 Pay IncreaseRetail Mgr. – Hired as Supervisor

Ops – Hired after 5 yr. Gap – Sr. RoleAcct. – Hired w/$5k IncreaseAdm. Asst. – Hired in 1 monthEducator – Tripled her SalaryHR – Received Offer Same Day

The 30‐60‐90‐Day Plan can do the same for you!



Would you like to know for sure you have a super impressive 30/60/90 day plan by having Peggy personally review it?


A. Yes, I would like to know that I'm doing it rightB. No, I already have a perfect planC. No, I do not think 306090 Day plans work

5 Tips to Get a Job Interview1

2

3

4

5

Strengthen Your Resume

Write a Compelling Cover Letter

Find and Contact Hundreds of Hiring Managers

Use Your Network to Find Out About Opportunities

Improve Every Interview So That You Get the Offer By Bringing a 30‐60‐90‐Day Plan


These Are the Strategies That Work• You’ve Got to be More Aggressive

• You Can’t Rely on Online Applications

• Put Yourself Directly in Front of Hiring Managers

• Do It Fast and as Many Times as You Can

That’s a smart strategy for your job search that will get you interviews.


If You Get a Job Even a Month Faster

You will put thousands of dollars in your pocket:

$ 30,000 a Year You Will Earn An Extra


Typically, people cut their job search by more than this—which puts more money in your pocket.

$ 60,000 a Year You Will Earn An Extra$120,000 a Year You Will Earn An Extra

If you want all the interviews and all the offers you can get, you can do it for

one low price.

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Other Job Seekers Have Said…I want to express my thanks and gratitude for your 30‐60‐90 Day Plan…

I scored 6 interviews and was presented with a generous offer…[it helped me]…edge out other candidates with more experience…which is priceless.

It even improved my confidence overall, as I started to value myself differently and speak confidently about who I was and what I was able to do. So these skills have extended outside of the interview and hiring process and into other areas of my life. Who knew?

Patrice JM

Phone Numbers: 800.691.2562 or 972.382.3139Email: [email protected]

Other Job Seekers Have Said……Thank you for all your help!

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After 3 months of nothing, 10 days later after writing to people out there on LinkedIn and working with my network, within 10 days I had a response of somebody that wanted to talk to me, and I went and within 2 hours, from moment of introduction to the job offer took about 2 hours. And I have been with this organization now for almost 3 months. It’s a great opportunity and I couldn’t have done it without you.

The compensation was $150,000 a year and with bonus opportunities. So it met my needs. I learned that from you and from your presentations. And like I say, it worked!

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Q & A with Peggy McKee

Phone Numbers: 800.691.2562 or 972.382.3139 Or email [email protected]