Build Your Practice Through Blogging by Cordell Parvin

#LawyerBlogs

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About our presenterPresenter

‣ Practiced law 38 years

‣ Developed a national construction law practice

‣ Coached over 1000 lawyers in the US and Canada

‣ Blogger since 2006

‣ Coached over 300 bloggers5

Poll #1

Do You Have a Blog?

1. Yes

2. No

3. No, but I had a blog and quit

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What is a Blog?

Your Blog is a Conversation with Your Reader

Three Distinct Audiences

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Readers are Clients/Potential Clients

Social Media Shares

Three Distinct Audiences

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Blog With Purpose

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Who is Your

Intended Reader?

Blog With Purpose

11Why Should Your Reader Care?

Blog With Purpose

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Blog With Purpose

13What is the Reader Take Away?

Blog With Purpose

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What Do You Want Reader to Think of You and Your firm?

Your Reader

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Skims - High % Never Get to End

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Your Reader

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Your Potential Clients Want More

Your Reader

Blog Topics

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How Do You Pick the Topic?

Blog Topics

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Problems, Opportunities, Changes

Poll #2

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Where do you find blog topics?

1. Billable work

2. Case decisions

3. The news

4. Other bloggers

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Sources to Find Topics-Flipboard

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Sources to Find Topics-Google Alerts

Blog Post Needs

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Essential Ingredients

Blog Post Needs

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Magnetic Headline

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Magnetic Headline

Magnetic Headline

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Magnetic Headline

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Blog Post Needs

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Open With a Bang

Open With a Bang

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Question

Open With a Bang

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Share Anecdote

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Two Most Important Words

You Because

Persuasive Words

Blog Post Needs

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Good Sentences

PromiseBrevity

Readable

Blog Post Needs

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Killer Bullet Points / Lists

Blog Post Needs

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Exquisite Subheads

Exquisite Subheads

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Blog Post Needs

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Readability

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Readability

Short Paragraphs

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Image or Video

Short

ParagraphsLinks

Short Sentences

Blog Post Needs

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Tell a Story

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Blog Post Needs

Don’t Report: Tell a Story

Tell a Story

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Tell a Story

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Blog Post Needs

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Internal Cliffhangers

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Internal Cliffhanger

Blog Post Needs

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Arresting Image

Arresting Image

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Arresting Image

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Blog Post Needs

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Compelling Video

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Video

Blog Post Needs

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Close in Style

Close in Style

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Close in Style

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Close in Style

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Blog Post Needs

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Be Authentic

Be Authentic

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Show Some Emotion

Be Authentic

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Be Authentic

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High Concept Blogging

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Unique Perspective

High Concept Blogging

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Your Voice - Connect with Your Readers

Logistics

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Frequency

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Poll #3

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How Often Do You Blog?

1. Daily

2. Weekly

3. Monthly

4. Whenever I have the time

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Post Regularly and Consistently

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Get Clients / Referral Sources

Guest Post

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Guest Post

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Your own!

Sources for Images

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Share

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Boost Content

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Boost Content

Within First 24 Hours

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Share

HootSuite

Expand Weak Ties

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Share

buffer

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Share

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For More Information

Available on Slideshare or iTunes

Cordell Parvin LLC www.cordellparvin.com

MyCase www.MyCase.com

support@mycase.com 800-571-8062

Contact Us

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Thank you

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