© 2015 Elsa AlexandraElsaAlexandra.com

with

BLOGGING FOR

BUSINESS BUILDING

From CORPORATE

CityGirl

ElsaAlexandra.com © 2015 Elsa Alexandra

ElsaAlexandra.com

To MUMPRENEUR

© 2015 Elsa Alexandra

ElsaAlexandra.com © 2015 Elsa Alexandra

ElsaAlexandra.com

“I want to set an empowering example

for my daughter that she can

BE and ACHIEVE anything she desires”

© 2015 Elsa Alexandra

THIS IS FOR YOU IF

You want to quit corporate and start your own business but

don’t know how to get started.

You’re a new entrepreneur and you want to learn how to

attract more customers for your business.

You’re an established entrepreneur but haven’t been making the most of the online

opportunity.

ElsaAlexandra.com © 2015 Elsa Alexandra

START BUILDING YOUR AUDIENCE

Even Before You Have Anything to Sell

You Can Use Blogging to

ElsaAlexandra.com © 2015 Elsa Alexandra

CASE STUDY Social Triggers™

“See how I had no product for the first

13 months? I built an audience

and then I sold them stuff.”

— Derek Halpern, founder of

SocialTriggers.com

Source: SocialTriggers.com, How to Start a Business as a Jack of All Trades, reprinted with permission.

ElsaAlexandra.com © 2015 Elsa Alexandra

BUILD UP YOUR BRAND

And Remind Clients to Buy !

You Can Use Blogging to

ElsaAlexandra.com © 2015 Elsa Alexandra

CASE STUDY Madderson London

Source: MaddersonLondon.com, reprinted with permission.

ElsaAlexandra.com © 2015 Elsa Alexandra

EXPAND YOUR REACH

And Get Massive Publicity

You Can Use Blogging to

ElsaAlexandra.com © 2015 Elsa Alexandra

CASE STUDY Elsa Alexandra

Featured on

after becoming a blogger for

ElsaAlexandra.com © 2015 Elsa Alexandra

WHAT YOU WILL LEARN

Nº1 What it Is.

Nº2 Why it Matters.

Nº3 Simple 5-Step Strategy.

Nº4 How to Take it Further

ElsaAlexandra.com

#BizBuildingBlogging

© 2015 Elsa Alexandra

ElsaAlexandra.com

Nº1 WHAT IT IS

© 2015 Elsa Alexandra

Noun. A website containing a writer's or group of writers own experiences, observations, opinions, etc., and often having images and links to other websites.

Verb. To maintain or add new entries to a blog.

Speaking of Blogs & Blogging…

ElsaAlexandra.com

Source: dictionary.com

© 2015 Elsa Alexandra

All blogging is NOT created equal

#AmateurBlogging #ProfessionalBlogging #BizBuildingBlogging

3 Types of Blogging

ElsaAlexandra.com © 2015 Elsa Alexandra

ElsaAlexandra.com

Nº2 WHY IT MATTERS

© 2015 Elsa Alexandra

“Up-levelling your online marketing strategy is not

an option but a must!”

By 2020, customers are expected to manage 85 percent of their relationships with enterprises without talking to a human,

according to Gartner Summits.

B2B companies that blog already generate 67 percent more leads per month than

those who do not blog, Hubspot reports.

At the same time, only 35 percent of B2B marketers have a documented content marketing

strategy, says the Content Marketing Institute.

ElsaAlexandra.com © 2015 Elsa Alexandra

“GET NOTICED IN A NOISY WORLD”

—Michael Hyatt

Be Strategic, Consistent… And Persist!

Your Challenge:

ElsaAlexandra.com © 2015 Elsa Alexandra

ElsaAlexandra.com

Nº3 5-STEP STRATEGY

#BizBuildingBlogging

STEP 1: Create a Classy Online Presence

STEP 2: Reverse Engineer Your Blogs

STEP 3: Turn Blog Browsers Into Fans

STEP 4: Turn Fans Into Buyers

STEP 5 : Expand Your Reach

ElsaAlexandra.com

#BizBuildingBlogging

© 2015 Elsa Alexandra

ElsaAlexandra.com © 2015 Elsa Alexandra

ElsaAlexandra.com

End of Blog Post Example

© 2015 Elsa Alexandra

ElsaAlexandra.com © 2015 Elsa Alexandra

ElsaAlexandra.com

Source: NathalieLussier.com

© 2015 Elsa Alexandra

STEP 1: Create a Classy Online Presence

STEP 2: Reverse Engineer Your Blogs

STEP 3: Turn Blog Browsers Into Fans

STEP 4: Turn Fans Into Buyers

STEP 5 : Expand Your Reach

ElsaAlexandra.com

#BizBuildingBlogging

© 2015 Elsa Alexandra

TAKE IT FURTHER Blogging for Business Building

ElsaAlexandra.com

Download your FREE step-by-step guide: elsaalexandra.com/bizbuildingblogging/

*No opt-in required

© 2015 Elsa Alexandra

THIS WORKS IF…

You’re clear about your NICHE.

You know your AUDIENCE.

Understand your Ideal Client’s FEARS, FRUSTRATIONS,

DREAMS & DESIRES.

You know how to COMMUNICATE effectively.

You know how to PACKAGE & POSITION

your expertise.

ElsaAlexandra.com © 2015 Elsa Alexandra

YOUR PRE-WORK:

ElsaAlexandra.com

Nº1

Define Your Niche

Nº2

Know Your Ideal Client

Nº3

Package & Position Your Expertise

© 2015 Elsa Alexandra

CASE STUDY Gabriella Kindert, MBA, MA

Founder of One-Life.org (Nov 2014)

Amazon best-selling author of The Busy Executive Diet (Nov 2015)

“I reached out to Elsa to talk about One Life, my plan to set up a platform for executives.

Elsa is a great coach and helped me a lot in shaping my plan.

She encouraged me to follow my passion and helped me manage

uncertainty.”

ElsaAlexandra.com © 2015 Elsa Alexandra

ElsaAlexandra.com

ONLINE BUSINESS +

FEMININITY

My Passion

Helping women entrepreneurs create beautiful careers on their own terms and without sacrificing who they truly are.

© 2015 Elsa Alexandra

COMPLIMENTARY 1:1 Business Breakthrough Session

ElsaAlexandra.com

Know WHY you have been struggling to start or grow your business… and WHAT to do about it.

*first 6 ladies who qualify© 2015 Elsa Alexandra

ElsaAlexandra.com

Business Breakthrough Session

QUALIFICATION CRITERIA

You’re a high-achieving woman and want to start your own business.

You don’t want to settle. You want to create a fulfilling and successful career without sacrificing who you truly are.

You feel like you need a career change but don’t know where to start.

You are ready to put yourself first and invest your time in getting the support you need.

When you make a commitment, you follow through.

Nº1

Nº2

Nº3

Nº4

Nº5

© 2015 Elsa Alexandra

“Each of us has a unique set of talents and perspectives worth

sharing with the world”

ElsaAlexandra.com © 2015 Elsa Alexandra

ElsaAlexandra.com

THANK YOU

LET’S STAY CONNECTEDWebsite: ElsaAlexandra.com

Email: info@elsaalexandra.comTwitter: @ElsaAlexandraR

Facebook: facebook.com/ElsaAlexandraR

© 2015 Elsa Alexandra