blogging 101: build your audience, build your business

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BLOGGING 101: BUILD YOUR AUDIENCE, BUILD YOUR BUSINESS AN ENTREPRENEURS GUIDE TO SHARING THOUGHTS, BUILDING AN AUDIENCE AND CREATING INCOME

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Blogging 101: build your audience, build your business. An entrepreneurs Guide to Sharing Thoughts, Building an Audience and Creating Income . Mrs. Shawn R. McLeod. The death of a blog. The Uninformed Blogger. Dead Blog. Dead Blog. Dead Blog. -Does not know intended audience - PowerPoint PPT Presentation

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Page 1: Blogging 101:  build your audience, build your business

BLOGGING 101: BUILD YOUR AUDIENCE, BUILD YOUR BUSINESS

AN ENTREPRENEURS GUIDE TO SHARING THOUGHTS, BUILDING AN AUDIENCE AND CREATING INCOME 

Page 2: Blogging 101:  build your audience, build your business

THE DEATH OF A BLOG

The Uninformed BloggerThe Uninformed Blogger

Dead Blog

Dead Blog

Dead Blog

-Does not know intended audience-Does not know audience needs-Passionate at 1st, then fizzles out-Can’t effectively connect to audience

Page 3: Blogging 101:  build your audience, build your business

AGENDA (PART 1: BLOGGING AS A BIZ)

1. My Background2. Kids Worthy of Emulation3. Your Great Biz Ideas: Can Blogging

Help?4. Know the Why:

Is Blogging Really for You?5. Pleasure or Business?6. Pathways to Building An Audience

Page 4: Blogging 101:  build your audience, build your business

AGENDA (PART 2: BUILDING AN AUDIENCE)

1. Choosing a Niche2. Building An Audience 3. Solving Their Problems4. Money-Making Techniques5. Getting in the Way of

Traffic: Keyword Research & Analysis

6.6. Quiz & Prizes!!!Quiz & Prizes!!!7. Q&A

Page 5: Blogging 101:  build your audience, build your business

KID ENTREPRENEURS: WORTHY OF EMULATIONChauncey Holloman:Ages 9-11: sold candy door-to-doorAge 15: youngest winner of Business Plan CompetitionAge 19: Arkansas SBA Young Entrepeneur of the YearNow Designer and CEO of OfficialHarlemLyrics.com

Farrah Gray:Age 6: Sold lotion door-2-doorAge 13: Started Farr-Out FoodsAge 14: $1.5 MM sales revenue

Leanna Archer:Ages 9: started natural hair care bizAge 12: 6-figure sales revenue / 8 employeesLeannasHair.com

Page 6: Blogging 101:  build your audience, build your business

YOUR GREAT

BIZ IDEAS!

NOW IT’S YOUR TURN

Page 7: Blogging 101:  build your audience, build your business

PART I: BLOGGING BASICS

Page 8: Blogging 101:  build your audience, build your business

IS BLOGGING REALLY FOR YOU?Pluses: Immediate Communication

Broad Audience Reach Local, National, Global Exposure

Available Tools / Resources Technology Well Developed

Exposure as a Writer

Lead to Other Writing Jobs

Considerations:

Time Commitment Must Enjoy Writing Topic Passion w/Education Investment Keep Up with Technology Audience Building Time Day Job/School Impacts

Page 9: Blogging 101:  build your audience, build your business

PLEASURE OR BUSINESS?

Pleasure

• Sharing your thoughts with friends,family, like-minded

• Keeping in touch• Personal Reflections • Social Interactions

 

BusinessBusiness• Income generation (part-time/full-time)Income generation (part-time/full-time)• Connection to existing brick & mortar Connection to existing brick & mortar

business(es)business(es)• Building Clientele for new businessesBuilding Clientele for new businesses• Promoting Products/ServicesPromoting Products/Services

Page 10: Blogging 101:  build your audience, build your business

Build Audience

Give 1st:Law of

Reciprocity

PATHWAYS TO BUILDING AUDIENCE

Know the Why:

Sustainability

Monetize: Products / Services

Then & only thenResearch: Solve a

Problem; Entertain

Target & Understand

Your Audience

Page 11: Blogging 101:  build your audience, build your business

PART II

GETTING DOWN TO BIZ-NESS

Page 12: Blogging 101:  build your audience, build your business

CHOOSING A NICHE?• The Big 7:

personal finance, self-improvement, parenting, social media, business, news, and gadgets

• Personal Interests

• Other's High Demand Interests 

• Hobbies

• Technical Expertise

• Professions

Page 13: Blogging 101:  build your audience, build your business

GET TO KNOW YOUR AUDIENCE

1. Find Out Their Hang Outs

2. Hang Around Them

3. Visit Subject Matter Forums/FBs/Twitter

4. Interact & Participate

5. Start Conversations

6. Find Other Bloggers in Your Niche

7. Get Their Advice

8. Read Their Comments

Page 14: Blogging 101:  build your audience, build your business

SOLVE THEIR PROBLEMS

What Keeps Your Readers up at Night?What Keeps Your Readers up at Night?

Blog Post Titles:

How Safe Is Your [Blank] from [Threat]

7 Warning Signs That [Blank]

The Shocking Truth About [Blank]

The Great [Blank] Hoax

13 Things Your [Trusted Source] Won’t Tell You About [Blank]

5 Little Known Facts That Could Effect Your [Blank]

Jon Morrow: 52 Headline Hacks

Page 15: Blogging 101:  build your audience, build your business

LAW OF RECIPROCITY

1) to give and take mutually

2) to return in kind or DEGREE <reciprocate a compliment gracefully>

Page 16: Blogging 101:  build your audience, build your business

MONEY-MAKING TECHNIQUESGuest Blogging

Google AdSense Affiliate Marketing

Referrals

Public Speaking

Consulting

Writing for Other Blogs, Trade Journals

Info Products – eBooks, POD Books, Traditional Publishing, Courses

Page 17: Blogging 101:  build your audience, build your business

GETTING IN THE WAY OF TRAFFIC:

 

http://www.copyblogger.com/landing-pages/

Traffic from:

Being Promoted

Pay-per-Click Search Marketing Campaign

Banner Ad to Target Audience

Email Link from eNewsletter promoting product or service

Blog post or side bar prompting opt-in action

Page 18: Blogging 101:  build your audience, build your business

Build Audience

Give 1st:Law of

Reciprocity

PATHWAYS TO BUILDING AUDIENCE

Know the Why:

Sustainability

Monetize: Products / Services

Then & only thenResearch: Solve a

Problem; Entertain

Target & Understand

Your Audience

Page 19: Blogging 101:  build your audience, build your business

FREE COPY OF PRESENTATION AT…

Page 20: Blogging 101:  build your audience, build your business

1. What is the 1st Building Block For Blogging Success?2. Name 3 Ways You Can Get To Know Your Audience?3. Define the “Law of Reciprocity”.4. How do you determine what your audience needs?5. Name 3 Famous Kid Entrepreneurs.6. Name 2 ways you can sustain your blogging efforts?7. What is the name of Mrs. McLeod’s Blog?8. What is her email address?

Page 21: Blogging 101:  build your audience, build your business

YOU: THE INFORMED BLOGGER

1. Passionate About Your Blog Topic2. Seek Mentors for Help3. Know Your Audience4. Connect With Your Audience5. Solve Their Problems6. Get Professional Help When Needed7. Educate Yourself About Your Craft8. Use the Law of Reciprocity9. Give into the Blogosphere

Page 22: Blogging 101:  build your audience, build your business
Page 23: Blogging 101:  build your audience, build your business

BONUS MATERIALS

IMPORTANT BLOGGING LINKS AND REFERENCES

Page 24: Blogging 101:  build your audience, build your business

USEFUL BLOGGING LINKS

• http://Copyblogger.com• http://Problogger.net• http://ZenHabits.com• http://IttyBiz.com• http://Chrisg.com• http://WeBlogBetter.com• http://GetRichSlowly.com• http://www.problogger.net/31dbbb-workbook/• http://BrazenCareerist.com/• http://boostblogtraffic.com/blog-topic/• http://boostblogtraffic.com/more-comments/• http://money.cnn.com/galleries/2011/smallbusiness/1105/gal

lery.kid_entrepreneurs/index.html

Page 25: Blogging 101:  build your audience, build your business

BOOKS YOU MUST HAVE IN YOUR LIBRARY

Public Speaking Blogging Help

Inspiration

Page 26: Blogging 101:  build your audience, build your business

DOMAIN NAME CHOICE

Easy to Spell

Easy to Remember

Catchy Phrase

15 Letters Max

Page 27: Blogging 101:  build your audience, build your business

BUILD PRESENCE: SOCIAL MEDIA / RSS

Facebook

Twitter

 

RSS

Squidoo

Technorati

HubPages

Page 28: Blogging 101:  build your audience, build your business

SUCCESSFUL BLOG WRITING

Consistent

Well-Written

Frequent

Proper Use of White Space

Links to Multiple Pages in Your Site

Allow Exclusive Use of Some of Your Content

Page 29: Blogging 101:  build your audience, build your business

PARTNERSHIPS

Residual Relationships

Joint Ventures

Blog Networks

Venture Capitalists 

Other Bloggers with Similar Niches/Interests