ENTERPRISE GAMIFICATION2015 Expert Series

THE GAMIFICATION EXPERT SERIES

TUNE IN EACH WEDNESDAY TO HEAR FROM THE EXPERTS

oLast week: Series Kickoff with Steve Simso The value of gamification

o The science behind it all

o Enterprise use cases

oThis week: Customer Examples

YOUR HOSTLAURA LILYQUIST,VP OF MARKETING

What is the value of gamification in the workplace?

Improved productivity and business outcomesoEngaged employees

oImproved collaboration

oAccelerated learning

oReduced churn

4xincrease in

customer advocates

4.5xincrease in Forecast accuracy & hygiene

41%increase in community engagement

18%increase in

time spent in class

50%increase in

course completion

40%improvement in ticket

response time

Badgeville Drives Real Results

Spending on gamification will grow by 67% year over year to $5.5B in 2018

SOURCES: Markets and Markets, M2 Research

$5.5B

Business Gamification is Large and Growing

How does gamification work: Community Engagement

Key community use cases include self service/support, forum expert, content creator and social collaboration

EMC COMMUNITY FORUM LOW RETENTION with 1000s of customers who didn’t

return each month

LOW ENGAGEMENT with community discussion forums

& ideation

EMC Community Engagement

Status Levels

Expertise Achievements

Contextual Missions

Community Gamification

Designed to increase engagement & elevate experts

27 Replies

379 Views

41%CommunityEngagement

30%Retention

New Levels of Engagement

How does gamification work: Learning and Development

Badgeville Confidential

LOW ENGAGEMENT with courses, discussions and

quiz modules

LOW ADOPTION Packed project schedules

prevented consultants from taking courses

Deloitte’s Leadership Academy

Guides learning and rewards the learning path

New Levels of Achievement

How does gamification work: Sales Productivity

 

Sales People get creditfor activities like Hash, Tags,

Comments, &Group Assignment

Easily view progress andnext steps

3.5XDeals

Entered

4XAccurateForecasts

Medtronic Sales Productivity

CRM

SERVICESCOLLABORATION

Emily JohnsonCustomer Service ManagerEnterprise Reputation MeterLevel 5 Support ExpertLevel 4 Product ExpertLevel 3 Company Collaborator

Enterprise-wide Gamification

SUMMER EXPERT SERIES: COMING JUNE 24

o Join our expert, Dave Gutelius, partner at The Data Guild

o What the future of social software?

o How can we collaborate better?

o How will employees be measured in the future?

TUNE IN EACH WEDNESDAY TO HEAR FROM THE EXPERTS!