results from survey one: first impressions summer 2010 new member focus group support for this...
TRANSCRIPT
![Page 1: Results from Survey One: First Impressions Summer 2010 New Member Focus Group Support for this Webinar Provided By: Beta Gamma Sigma Webinar Series](https://reader035.vdocuments.us/reader035/viewer/2022062618/5514ad3c55034640138b4f05/html5/thumbnails/1.jpg)
Results from Survey One: First Impressions
Summer 2010 New Member Focus Group
Support for this Webinar Provided By:
Beta Gamma Sigma Webinar Series
![Page 2: Results from Survey One: First Impressions Summer 2010 New Member Focus Group Support for this Webinar Provided By: Beta Gamma Sigma Webinar Series](https://reader035.vdocuments.us/reader035/viewer/2022062618/5514ad3c55034640138b4f05/html5/thumbnails/2.jpg)
DemographicsNumbers based on 618 students who took survey one
289 college campuses across the U.S. 3/4 students age 20 or 21 Females: 60% Males: 40% 2/3 attend a school of 15,000 students or less Public vs Private institutions: 52% vs 33% Spring 2011: graduation date for 63%
![Page 3: Results from Survey One: First Impressions Summer 2010 New Member Focus Group Support for this Webinar Provided By: Beta Gamma Sigma Webinar Series](https://reader035.vdocuments.us/reader035/viewer/2022062618/5514ad3c55034640138b4f05/html5/thumbnails/3.jpg)
![Page 4: Results from Survey One: First Impressions Summer 2010 New Member Focus Group Support for this Webinar Provided By: Beta Gamma Sigma Webinar Series](https://reader035.vdocuments.us/reader035/viewer/2022062618/5514ad3c55034640138b4f05/html5/thumbnails/4.jpg)
![Page 5: Results from Survey One: First Impressions Summer 2010 New Member Focus Group Support for this Webinar Provided By: Beta Gamma Sigma Webinar Series](https://reader035.vdocuments.us/reader035/viewer/2022062618/5514ad3c55034640138b4f05/html5/thumbnails/5.jpg)
A Student Perspective
“Honor societies have become ‘a dime a dozen.’ Sometimes it seems anyone can be special as long as they pay the membership fee. Reputation is huge and will make the difference.”
![Page 6: Results from Survey One: First Impressions Summer 2010 New Member Focus Group Support for this Webinar Provided By: Beta Gamma Sigma Webinar Series](https://reader035.vdocuments.us/reader035/viewer/2022062618/5514ad3c55034640138b4f05/html5/thumbnails/6.jpg)
![Page 7: Results from Survey One: First Impressions Summer 2010 New Member Focus Group Support for this Webinar Provided By: Beta Gamma Sigma Webinar Series](https://reader035.vdocuments.us/reader035/viewer/2022062618/5514ad3c55034640138b4f05/html5/thumbnails/7.jpg)
The Value of Membership• Value of BGS not understood by 66% at the point of
invitation
• “Lack of face to face interaction”
• 84% expressed need to better understand what BGS offers them
![Page 8: Results from Survey One: First Impressions Summer 2010 New Member Focus Group Support for this Webinar Provided By: Beta Gamma Sigma Webinar Series](https://reader035.vdocuments.us/reader035/viewer/2022062618/5514ad3c55034640138b4f05/html5/thumbnails/8.jpg)
![Page 9: Results from Survey One: First Impressions Summer 2010 New Member Focus Group Support for this Webinar Provided By: Beta Gamma Sigma Webinar Series](https://reader035.vdocuments.us/reader035/viewer/2022062618/5514ad3c55034640138b4f05/html5/thumbnails/9.jpg)
The Invitation Process
• How students were invited:
• Traditional mail (43%)
• Email (36%)
• In-class presentation (32%)• 71% attend small or medium-sized school
(<15,000)
• Conversation with professor or advisor (14%)
![Page 10: Results from Survey One: First Impressions Summer 2010 New Member Focus Group Support for this Webinar Provided By: Beta Gamma Sigma Webinar Series](https://reader035.vdocuments.us/reader035/viewer/2022062618/5514ad3c55034640138b4f05/html5/thumbnails/10.jpg)
![Page 11: Results from Survey One: First Impressions Summer 2010 New Member Focus Group Support for this Webinar Provided By: Beta Gamma Sigma Webinar Series](https://reader035.vdocuments.us/reader035/viewer/2022062618/5514ad3c55034640138b4f05/html5/thumbnails/11.jpg)
The Tapping Ceremony
The method of invitation that invokes the most positive response from students
Demonstrates exclusivityProvides direct encouragement from the faculty and staff
presenting the invite
![Page 12: Results from Survey One: First Impressions Summer 2010 New Member Focus Group Support for this Webinar Provided By: Beta Gamma Sigma Webinar Series](https://reader035.vdocuments.us/reader035/viewer/2022062618/5514ad3c55034640138b4f05/html5/thumbnails/12.jpg)
Attention from Faculty and Staff
• 300 students said this type of attention would have helped them feel better recognized for their new membership
• “I was given the invitation in class, but my professor did not make a big deal out of it. It would have been nice if he had.”
![Page 13: Results from Survey One: First Impressions Summer 2010 New Member Focus Group Support for this Webinar Provided By: Beta Gamma Sigma Webinar Series](https://reader035.vdocuments.us/reader035/viewer/2022062618/5514ad3c55034640138b4f05/html5/thumbnails/13.jpg)
![Page 14: Results from Survey One: First Impressions Summer 2010 New Member Focus Group Support for this Webinar Provided By: Beta Gamma Sigma Webinar Series](https://reader035.vdocuments.us/reader035/viewer/2022062618/5514ad3c55034640138b4f05/html5/thumbnails/14.jpg)
Do subscriptions add value to your membership?
Males: 93% said yes
Females: 79% said yes
![Page 15: Results from Survey One: First Impressions Summer 2010 New Member Focus Group Support for this Webinar Provided By: Beta Gamma Sigma Webinar Series](https://reader035.vdocuments.us/reader035/viewer/2022062618/5514ad3c55034640138b4f05/html5/thumbnails/15.jpg)
What additional subscriptions (magazine or otherwise) would you enjoy as a benefit for your BGS membership?
• The Wall Street Journal
• The Economist
• Forbes
• TIME Magazine
![Page 16: Results from Survey One: First Impressions Summer 2010 New Member Focus Group Support for this Webinar Provided By: Beta Gamma Sigma Webinar Series](https://reader035.vdocuments.us/reader035/viewer/2022062618/5514ad3c55034640138b4f05/html5/thumbnails/16.jpg)
How can BGS provide benefit to you?
• Males• 14% more likely to select meetings and
networking opportunities
• Females• 7% more likely to select product discount offers
• Both• 81%: More internship and job opportunities• 74%: More scholarships, more specific
preference from employers and graduate schools
![Page 17: Results from Survey One: First Impressions Summer 2010 New Member Focus Group Support for this Webinar Provided By: Beta Gamma Sigma Webinar Series](https://reader035.vdocuments.us/reader035/viewer/2022062618/5514ad3c55034640138b4f05/html5/thumbnails/17.jpg)
![Page 18: Results from Survey One: First Impressions Summer 2010 New Member Focus Group Support for this Webinar Provided By: Beta Gamma Sigma Webinar Series](https://reader035.vdocuments.us/reader035/viewer/2022062618/5514ad3c55034640138b4f05/html5/thumbnails/18.jpg)
83% currently a member of a social network
![Page 19: Results from Survey One: First Impressions Summer 2010 New Member Focus Group Support for this Webinar Provided By: Beta Gamma Sigma Webinar Series](https://reader035.vdocuments.us/reader035/viewer/2022062618/5514ad3c55034640138b4f05/html5/thumbnails/19.jpg)
Of those who belong to LinkedIn: 81% interested in using it to communicate
![Page 20: Results from Survey One: First Impressions Summer 2010 New Member Focus Group Support for this Webinar Provided By: Beta Gamma Sigma Webinar Series](https://reader035.vdocuments.us/reader035/viewer/2022062618/5514ad3c55034640138b4f05/html5/thumbnails/20.jpg)
![Page 21: Results from Survey One: First Impressions Summer 2010 New Member Focus Group Support for this Webinar Provided By: Beta Gamma Sigma Webinar Series](https://reader035.vdocuments.us/reader035/viewer/2022062618/5514ad3c55034640138b4f05/html5/thumbnails/21.jpg)
![Page 22: Results from Survey One: First Impressions Summer 2010 New Member Focus Group Support for this Webinar Provided By: Beta Gamma Sigma Webinar Series](https://reader035.vdocuments.us/reader035/viewer/2022062618/5514ad3c55034640138b4f05/html5/thumbnails/22.jpg)
Call or email the Central Office:
Phone: 1-314-432-5650
Web: www.betagammasigma.org
Email: [email protected]
Questions?