webinar sales&marketing dec_ppt_v3

8 Ways to Drive Sales with Personalized Video Marketing

© Exaltive Inc.| www.exaltive.com

Host


Mandar KulkarniSenior Manager-

Marketing

Housekeeping

• Type in your questions using the questions pane

• Webinar recordings and slides will be shared


Presenter

Roger WoehlCofounder

Exaltive


• 18 + Years experience in designing innovative products and building strong teams focused on customer success

• Former CTO and Cofounder at Enwisen

• Former VP SaaS HCM at Infor

Agenda

• The Power of Personalization• 8 Techniques for Personalized Video Marketing• Demo• Special Offer


• The Marketing Challenge

Market Trends

Marketers say targeted personalization increases customer engagement.174%Consumers buy more from retailers who personalize the shopping experience across channels. 240%

1. Econsultancy 2. MyBuys© Exaltive Inc.| www.exaltive.com

The Marketing Challenges


Delivering a Clear Message

Invoking Action

Understanding Effectiveness

Capturing Attention

Solution- The Personalization Model

• Meaningful Insights

• Tailored for your Brand

• Relevant Experience

• The Power of Choice

Interactive Personal

AnalyticsCustomized


What is Personalized Video?

Welcome John

Click Me!

John


What is Personalized Video?

Interactive PlayerVideo Layer

Welcome John

Click Me!

Personalization Layer

John


8 Techniques to Drive Sales 1 Dynamic Personalization

2 Interactive Elements 3 Clickable Hotspots

4 Navigation 5 Rapid Configuration

7 Amazing Mobile Experience 6 Surveys and Feedbacks

8 Analytics


Case Study: RaptivityRaptivity® is a rapid e-learning tool for creating quick learning interactionsInteractive video based marketing campaigns helped Raptivity to improve customerengagement, boost conversions and upsell.


1. Dynamic Personalization


2. Interactive Elements


3. Clickable Hotspots



4. Navigation


5. Rapid Configuration


6. Surveys and Feedbacks


7. Amazing Mobile Experience


8. Analytics

• Differentiates message• Makes content relevant• Enhances two-way communication • Tracks viewer engagement• Effective in mobile• Simple to create


Value Proposition of a Personalized Video

• Creates an immersive brand experience

Free Trial Interactive Video Tools Plus Support from our interactivity specialist

Sign up Now!

Write to us at [email protected]


Special Offer for you

mailto:[email protected]

“The future is already here — it's just not very evenly distributed.”

- William Gibson


Thank You

Q&A


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webinar sales&marketing dec_ppt_v3

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