fotoin webinar: faster marketing and sales in real estate
TRANSCRIPT
Automated Photo Documentation:Faster Marketing and SalesIN Real EstatePresented by:Sly Barisic, CEO & Founder of FotoIN Mobile
Featuring:Rivers Pearce, Director of Digital Strategy at Boomtown ROI
Introduction
Marketing and Sales IN Real Estate
Challenges
Technology R/Evolution
Photo Documentation IN Real Estate
Automated Photo Documentation
Use Cases and Benefits
Questions and Answers
AGENDA
HQ in Atlanta, GA
Target markets all property related: Construction, Property/Facilities Management, Real Estate
Strategic partnerships with major cloud storage providers
Other connectors to customers’ systems
FotoIN Overview
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Customers and trials across verticals
“...best field photo documentation solution out there…” Rob McKinney, LEED AP BD+C, Risk Manager
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Technology is a must to compete IN Real Estate
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CLOUD
Anytime, Anywhere Access
Increased Data Security
Collaboration
Analysis
ONLINE
MOBILE
Faster Communication
Easy Photo/Info Capture
More flexible, productive
Faster Research
Speed to market Easier analysis Easier Research Wider reach
Search for efficiency and effectiveness IN Real Estate
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Fierce competition, Depressed prices
Digital and Online evolution (Buyers do the research)
Demographics evolution
Relationships and communication imperative
Inefficient value chain with many stakeholders
Inefficient Field to Office communication
Cumbersome Collateral and Information capture/documentation processes
Lack of collaboration
Mobile and Cloud also coming IN Real Estate
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MOBILE IN THE FIELD
86% use smartphones @ work daily
Messaging, Photos, Maps, Research
BYOD, BYOA, Mobile OS Cameras
CLOUD IN THE OFFICE
22% enterprise profit increase
86% boosted ability to innovate
100,000s already on cloud
BRAIN PROCESSES INFO VISUALY
VISUALS PROCESSED FASTER THAN TEXT
90% 60K times
IMPORTANCE OF PHOTO DOCUMENTATION
MANAGERS MISS INFO B/C THEY CANT FIND IT
59%
Rich archive of property/listing photos and information is valuable to the all the stakeholders
Documenting Property Conditions (Pros/Cons, maximize value)
Marketing Collateral (think high res visuals and SEO)
Staging instructions and communication (fast and effective)
Closing Inspections (easily analyze, estimate, negotiate)
Benchmarking, Comparable Analysis (from property to region)
Photo documentation value IN Real Estate
Capture @ Location Business use
Capture Info
Management @ Office
Manual TransferManual Organization
Manual FilingManual Naming (if any)
Photos separate from notes
Photo documentation capture, management & use is cumbersome and costly
View all to select a fewRandom file names
Lack of contextUse by attachingE-mail to share
Access
Capture photos
Fill out forms/templates
File
Simple to use single tool for photo documenting in the field
Direct connection to company’s own storage/systems
Easy web based management with anytime, anywhere access
Configurable to meet different business needs and workflows
Profile of the ideal photo documentation solution
FotoIN directly connects the field to office and automates photo documentation capture and filing
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Simpler Photo and Info Capture with FotoIN app across devices
Automatically Organize and File Photos to the right folder in Existing Storage
Web Portal to Manage use and Configure filing hierarchy, tags, listing locations, field forms/listings
Direct Connect
Easy to use single capture solution in the field• Snap, tag and annotate photos and capture pocket listing info
• Auto capture GPS, date, time, user and property info
• Data must go with the photos and forms (metadata)
Automated and direct filing to company’s own storage• Immediately organized photo documentation library
• Company maintains control of the photos and data
• Enable photos and data to drive real-time field-to-office workflow
Easy web based management & access anytime, anywhere
• Easy to search photos by keywords or multiple variables
• Usage management with user level permissions
• Create and manage forms, access and analyze data
Configurable to meet different business needs• Configurable filing hierarchy, tags, listing forms
• Predefine geo-fencing and manage listings, locations
Profile of the ideal photo documentation solution
FotoIN Difference: Automatically Filed. Searchable. Configurable.
Easy photo, info and reports capture that saves 20 min/hr
Faster capture of more data for analysis
Automated photo and report field-to-office workflows
Lightning fast keyword search of photos and reports
Fully configurable tags, filing paths, reports
FotoIN Mobile Application
App opens in Gallery View. Click camera button to snap a photo.
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Photo taken. Tap on Screen to add annotation.
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Annotate to document features, staging items, notes for buyer/seller
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Listing data is automatically captured (GPS, address, date/time, listing name). Data is embedded into Photo.
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All data is embedded into the photo and becomes searchable, including custom tags and comments.
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Photo is automatically filed and organized to your server or cloud for easy sharing and collaboration with client, office, vendors
Direct Connection to your system
FotoIN directly connects the field to your office and automates photo documentation capture, filing and workflow
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Simpler Photo and Info Capture with FotoIN app across devices
Automatically Organize and File Photos to YOUR Storage, cloud or in-house
Direct Connect
Automatically Organize and File Photos & Reports
FotoIN Web Management Portal
Customize tags, folder hierarchy
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Predefine property locations using map
Add new users by sending email invitations with preset permissions. Apply your custom brand to reports.
Manage devices and FotoIN usage
Assign user level permissions
Slice, dice and search on Pictorial Pivot. Ex: Search all maintenance items on a specific property during a date range
Quickly find any photos – including keyword search
Filtering photos from app Map functionality Reports Import photo E-mail photo Settings
FotoIN additional functionalities
Custom Reports
Custom Report User Interface – Coming Soon
Reports for Move-In/Move-Out, Inspections & Maintenance
Sample Inspection Report
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Use Cases and ROI
Automated filing and organization to your server
Save 20 minutes per every hour of taking photos
Save time and make $1.000’s extra by turning over and selling more houses
Automated workflow to internal team members and buyers/sellers Custom tags are used to categorize photos and initiate internal marketing and
listing workflows, Document and analyze staging instructions for seller/vendor Photos can be tagged and shared with buyer/seller so that everyone has access
to great photo documentation of every property Enables Realtor to provide buyer with photos and data when they visit potential
target properties without buyer in attendance
FotoIN Customer Benefits
Captured data is embedded into photos and easily searchable/analysable
Use annotations, tags and comments to capture buyer specific likes/dislikes
Data is searchable. Ex: Find all properties that we looked at with certain color/type of granite countertops
Custom Reports
Provide Staging report for Sellers when getting ready to list properties
Provide Highlight reports with buyers after day of showing properties
Create Marketing reports and tasks for internal team
Inspection reports of property inspections
FotoIN Customer Benefits
Documenting Property Conditions
Reduce photo documentation and filing time by over 30%
Results in $1,000’s in time saving per user annually
Provide Tenant with solution to documents issues
Regular Property Management and Maintenance
Immediate collaboration on defects and issues from the field to office or vendor
Reduces hours, days of back and forth communication and repeated site visits
Provided GPS proof of completed work for maintenance staff;
Custom Photo Centric Reports for work orders and maintenance requests, move in/out, special construction
FotoIN Customer Benefits
Regular Reporting to Owners
FotoIN’s automated filing of photos and reports, combined with server notifications and workflow provide for real-time collaboration from the field to owner/third parties
Saves owner $1,000’s of dollars of having to hire outsourced labor to provide up-to-date photo documentation
Custom reports that can be generated and distributed from field (your branding)
Reduce Warranty and Litigation costs
Photos can be searched and found in seconds instead of hours
Elimination of one legal issue pays for FotoIN for the entire company
Eliminates rework
An archived site work history is valuable to the facilities management company, the client and other partners
FotoIN Customer Benefits
For more info contact: [email protected] [email protected]
@fotoinmobile
fotoin-mobile
THANK YOU!
Q&A