webcast & webinar strategies for advocacy the internet advocacy roundtable get your message...
TRANSCRIPT
Webcast & Webinar Strategies for Advocacy
The Internet Advocacy Roundtable
Get Your Message Above the Noise
• Based in Washington, D.C., 16th & K• Founded in 2000• GSA IT-70 schedule holder• Association, Corporate and Government
clients• Education/Training, Conferences &
Strategic Communications• Live Webcasts, Media on Demand, and
Knowledge Management applications
• Based in Washington, D.C., 16th & K• Founded in 2000• GSA IT-70 schedule holder• Association, Corporate and Government
clients• Education/Training, Conferences &
Strategic Communications• Live Webcasts, Media on Demand, and
Knowledge Management applications
Vodium at a Glance
Vodium CustomersVodium Customers
Webinars with webconferencing
Event that is typically:
Live collaborative discussion using telephone for audio and Internet for slides
Smaller audience size Reservationless service Only requires a browser & an
Internet connection Well suited for interactive
discussions and information sharing
Video
Table of Contents
SynchronizedTranscript or Live
Captions
Polls, Surveys & Testing
Synchronized Slides
Webcasts - Vodium MediaPod®Webcasts - Vodium MediaPod®
Event that is typically:
Highly produced In any single location, often at a
hotel or in a professional studio Generally range from a single 1
hour presentation to multi-track conference
Sometimes audio, but much more effective as a video presentation; also can incorporate slides, graphics, transcripts, documents, testing & certification
Most effective for complex communications
Can be live and/or on-demand Users ask questions via email or
chat Knowledge transfer is from
speaker to audience (one-to-many), though can be interactive through polls and surveys
Video Search
Uses of these communication formats
• #1 - Easily Broaden Your Audience• Engage your audience• Transfer Knowledge• Empower & Motivate
Primary Drivers
Useful Activities
• Drive Membership• Fundraise• Effect Policy Changes
When is a Webcast Appropriate vs Webinar?
• Is your presentation a less formal topically oriented discussion (webinar) or a more formal presentation (webcast)
• Webcast tends to be larger audiences – few hundred to thousands – better outreach capability
• Can you use video to enhance the message?– Who’s the messenger? Known/highly respected or
dynamic personality– Demonstrations using vignettes or scenarios will improve
viewer comprehension– Talking head personalizes the experience; viewers
connect with speaker (70% of communication is non-verbal); helps ensure that audience is engaged
Dr. Oz Demonstration…
Live or On Demand?
• Webcasts are either live and archived or archive only– Live is more costly, and more risky; is only necessary in 2
cases» Time-sensitive information and/or» Desire for user interactivity such as live polling or Q&A
– Archive is typically more valuable» Improved cost-effectiveness» Easier to produce in advance and avoid glitches (more
professional in appearance)» Viewers prefer to watch on their own time, often at home» Archive can be navigated so users can skip ahead as
needed; focus on specific segments – knowledge resource
DOL FairPay Demo
Engage Your Audience!
• Use Flash®– Games– Demos– Simulations– Eye-catching graphics– (FDIC demo)
– (Smithsonian Demo)• Add Search
– MediaMosaic Library– MediaTracker
New ways to spice up your webcast…
MediaPod Producer
• On-Demand Video• Synchronized Slides• Registration & Reporting• Polling & Quizzing• No Technical Background
Needed• Completely
Reservationless – Only a Browser Required
Self Service Web Authoring Tool
Discussion Concepts/Use Cases
• Build a Community of Interest around the content (Drive audience up the “ladder of engagement”)• Build a Resource Center – allow content
repurposing/sharing• Gather information from your audience – tether them
to the experience using chat, polls, surveys, feedback• Virtual Press Events (library of press conferences in
addition to press releases)• Conferences• Lobby Days (prep audience in advance with
presentations so discussions are more valuable)• Activist Brainstorming sessions using Webinars • Build Training Libraries
Vodium Case Studies
• DOL Fairpay
• Discovery Channel
• California Dental Association – Distance education for medical & dental professionals
• Department of Interior – Conflict management training
• Library
Summary
Video Webcasts can be a very compelling way to engage your audience and deliver knowledge, but viewers get bored easily so make sure your message is focused, crisp and well delivered – and don’t forget to gather information from your audience.
Vodium
Backup Slides
• Enabling Powerful Video Search Functionality through popular browsers such as Google
• Easy as 1 - 2• Unlike other video search
capabilities, Vodium MediaTracker takes the user directly into the targeted search in the video and the transcript
Vodium MediaTrackerVodium MediaTracker
Powerful Video Search
Next Generation Webcasts
• Flash® based solutions; flexible & dynamic interfaces
• Much higher quality production values
• Easily incorporate graphical simulations and gaming with video
• Content Analytics, interactions reporting
• Example: Smithsonian Galapagos lecture
Turn Training into Knowledge…
Training Work
Training
Work
Searchable Rich Media Libraries
Vodium’s Platform
Captioning and Text Streaming
Captioning and Text Streaming
Webcasting
ContentDevelopment
ContentDevelopment
On-demandHosting &Delivery
On-demandHosting &Delivery
Registrationand Access
Control
Registrationand Access
Control
ReportingReporting
AudienceRecruitment
AudienceRecruitment
LiveChatLiveChat
Polling &Testing
Polling &Testing
SoftwareAuthoring
Tools
SoftwareAuthoring
Tools
VideoCapture, Editing,
Encoding & Delivery
VideoCapture, Editing,
Encoding & Delivery
LiveWebcasting
LiveWebcasting
Video Search & Knowledge
Management
Video Search & Knowledge
Management
VodiumTechnology
Platform
VodiumTechnology
Platform
Vodium ServicesVodium Services
Search across Video modules
by spoken word
Search across Video modules
by spoken word
Arrange all presentations in a easy to
access library
Arrange all presentations in a easy to
access library
View Presentations
By Topic, Speaker, Date,
etc
View Presentations
By Topic, Speaker, Date,
etc
Sort ResultsBy Popularity,
Relevance,Date
Sort ResultsBy Popularity,
Relevance,Date
Knowledge ManagementKnowledge Management
Other 10%
Training 40%
Virtual Conference
20%
Strategic Communication
30%
Vodium ApplicationsVodium Applications
Agenda
VodiumVodium
Solutions
Takeaways
Q&A
Education 10%
Corporate 30%
Associations 20%
Government 40%
Vodium MarketsVodium Markets
Agenda
VodiumVodium
Solutions
Takeaways
Q&A
Polling and QuizzingPolling and Quizzing
Polling and Quizzing
• Responses to Questions
• Graph Results• Keep the Audience’s
Attention• Personalize
Communications
• Embedded into live webcast• Supports 9 SMEs• Drag-and-drop questions
into chat folders• Respond to one or many• Moderator screens
incoming questions and decides which ones to display to audience
Vodium Chat ManagerVodium Chat Manager
Chat Management Software
Back
Registration SystemRegistration System
On-line Registration
• View Attendance Information on each Event
• Capture Valuable Information on Attendees
• Customizable Fields• Generate Customized
Reports• Client Branding
Back
Reporting SystemReporting SystemOn-line Reporting
• Username & Password Protected
• Downloadable to Excel• Summary of:
• Number of views• Average Viewing Duration Per
Attendee• Attendee List
• Feedback• Viewer Satisfaction• Comments / Suggestions
• Polling• Responses to Questions• Graph Results
Back
Audience RecruitmentAudience RecruitmentAudience Builder
• Automatic Registration Confirmation
• Scheduled email or phone reminders and thank yous
• Those unable to attend are redirected to on-demand presentation
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Capture & Encode
Capture & Encode
Live webcastLive webcast
Pre-recorded video
Pre-recorded video
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TranscribeTranscribe22
Incorporate & Associate Content
Incorporate & Associate Content
Synchronize in one interface:Streamed audio/video
SlidesTable of contents
TranscriptKey word search
Synchronize in one interface:Streamed audio/video
SlidesTable of contents
TranscriptKey word search
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Internet access to live and on-demand
events
Internet access to live and on-demand
events
PublishPublish
CD info packCD info pack
44
Host & Distribute
Host & Distribute
Globally host and distribute content and applications
Globally host and distribute content and applications
55
Vodium Production Process Vodium Production Process
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