sma webcast roundtable the role of analytics in sales ... · slide 6 • formal sales process vs....
TRANSCRIPT
© Copyright 2012 The Sales Management Association.
8 May 2012
Presented by
The Role Of Analytics in Sales
Transformation
SMA Webcast Roundtable
About The Sales Management Association
A global, cross-industry professional association for sales operations and sales management.
Focused in providing research, case studies, training, peer networking, and professional development to our membership.
Fostering a community of thought-leaders, service providers, academics, and practitioners.
Learn More: www.salesmanagement.org
Slide 2© 2012 The Sales Management Association. All rights reserved.
Today’s Panelists
Slide 3© 2012 The Sales Management Association. All rights reserved.
Sales Transformation Defined
Slide 4© 2012 The Sales Management Association. All rights reserved.
Why is there a drive to change?
• Years of driving down cost
• Challenge in differentiation
What is “Sales Transformation?”
• Transition from “Qualified Vendor” to “Trusted Partner and Advisor”
• Becoming a strategic asset to your customers
Sales Transformation Results
Slide 5© 2012 The Sales Management Association. All rights reserved.
Less than 1/3 of companies felt they had transformed, but…
• 90% met company plan
• 66% of reps met or exceeded quota
• Rep turnover rate 20% lower
CSO Insights 2011 Survey
Sales Transformation Success
Slide 6© 2012 The Sales Management Association. All rights reserved.
• Formal sales process vs. random or informal
• Different conversation with customers
• Focus on changing behaviors
• Buy-in and support at all levels
• Personal business plans
(including # of opportunities, proposal ratio, closing ratio, # of proposals, average sale value)
• Systems aligned with and in support of formal sales process
Successful Efforts
The Role of Sales Analytics
The Role of Sales Analytics
Understanding Why and What to Do
Bringing Analytics into Sales Management
AT&T’s Transformation: Why?
Slide 11© 2012 The Sales Management Association. All rights reserved.
What led AT&T to the decision
to engage in sales
transformation?
AT&T’s Transformation: First Steps
Slide 12© 2012 The Sales Management Association. All rights reserved.
What are the first and most
important steps in sales
transformation?
Ensuring Behavioral Change
Slide 13© 2012 The Sales Management Association. All rights reserved.
What are you doing to help
ensure behavioral change?
Systems That Support Sales Process
Slide 14© 2012 The Sales Management Association. All rights reserved.
How have you built your
systems to support your
formal sales process?
Analytics’ Role
Slide 15© 2012 The Sales Management Association. All rights reserved.
What role do analytics
typically play in sales
transformations?
Long-Term Changes
Slide 16© 2012 The Sales Management Association. All rights reserved.
What is the long-term vision
for how your sales
organization needs to
evolve?
Data’s Role in Supporting Long-Term Change
Slide 17© 2012 The Sales Management Association. All rights reserved.
What is the role of data and
analytics in supporting long-
term change?
Problems That Analytics Solves
Slide 18© 2012 The Sales Management Association. All rights reserved.
When you started thinking
about analytics, what problem
were you trying to solve?
Integrating Analytics and the Sales Force
Slide 19© 2012 The Sales Management Association. All rights reserved.
Did you develop a roadmap
for integrating analytics and
tools with how your
organization sells?
Integrating Analytics: Keys to Success
Slide 20© 2012 The Sales Management Association. All rights reserved.
What are the keys to
successfully integrating
analytics and analytics tools
into the sales organization?
© Copyright 2012 The Sales Management Association
Thank You.