Marketing E-122 : Social Media for Web 2.0

Harvard Extension School: 22978Spring 2008-2009

Mary Lou Roberts, PhD, Consultant. Location: Harvard Hall 102

Meeting Time: Wednesday5:30-7:30 pm

BASICS OF COURSE

Course Material• Choose your own text• Current readings from

web• Bring in examples• Lots of discussion• Guest speakers• Collaborative resource

identification

Major Assignments - Submit• Team Marketing Plan –

March 11-18• Team Marketing Plan

Executions - May 12• Individual Essay – May 12

Minor Assignments• Individual activities to fuel

class discussions

USER CONTENT SOLICITED BEFORE CLASS

• Will Add Acceptable Books to List

• Meaty/Available Readings

• Guest Speakers

• A Course Graphic