web writing basics
DESCRIPTION
What you should know before you write content for your website.TRANSCRIPT
Web WritingFor EveryoneFrom @tracycgold
Why You Should Care• Websites/blogs need content• Content is often words
Don’t Over-SEO
• Robots don’t give you money • Write for humans
Know Your Audience
• What do they know? • What do they want?
Call to Action!
• Comment?• Convert? • Conquer?
Make it Quick
• Be concise • Capture attention
Make it Scan
• Headers• Lists• Charts• Images
Be Consistent
• Establish a style• Stick to it
Proofread (PLEASE)
• Their dogs stand there while they’re waiting. • It’s too bad the dog doesn’t like its collar.• The girl said to the dog “good boy.”• Your dog is cuter than mine. You got your dog
then I got mine.
Have No Fear
• Fear leads to the dark side • Write first, edit later• You don’t have to be a master
Get Help
• From a pro• From a friend
You’re Never Done
• Update, maintain, refine