The Basics of

Content Writing

Why do we need

Training?

Progress

DevelopmentDiscover

Learn / Unlearn

What is

CONTENT WRITING?

Communication

WORDS

through

Difference : Content Writing and Speech

Content Writing

One way communication

Instructive

Has a flow of thought

Speech/Dialogue

Two way or more

Goes with the flow

Random/Unorganized

PILLARS OF Content Writing?

Editorial

Tone/Style

Creativity

Client Brief

PILLARS OF Content Writing?

PILLARS OF Content Writing?

Language

Grammar

Vocabulary

Editorial

Tone/Style

Creativity

Client Brief

PILLARS OF Content Writing?

Professional

Corporate Like

Flowery

Level of vocabulary used

Target audience

Editorial

Tone/Style

Creativity

Client Brief

Understanding

CREATIVITY

UNDERSTANDING CREATIVITY

Corporate/Professional Writing ( eg. Website Content Writing)

- Creativity with JARGONS and not adjectives

- Stating FACTS than fluff

- Creativity with PRESENTATION than words

- Example

UNDERSTANDING CREATIVITY

Article Writing ( eg. CWD, Rolex)

- Creative in the beginning – ENGAGING rather than mundane

- Keeping it INTERACTIVE

- UNIQUE/FRESH Vs TRITE

- Usage of QUOTATIONS (and molding them)

- Example

UNDERSTANDING CREATIVITY

Sales/Communication Material Content (Brochures, Mailers, Flyers, Newsletter)

- Be OBJECT ORIENTED than language oriented

• Know your TARGET AUDIENCE

• Understand the CONTEXT of language

• Use REFERENCE POINTS to benchmark content

• Check TONALITY – Formal/ Informal

• Play in LANGUAGE

• NO FLUFF

ADDING VALUE TO CONTENT

Make your content DISTINCTIVE

RESEARCH is the key

Movement of Content

SIMPLE COMPLEX

Usage of HEADINGS AND POINTERS

Usage of JARGONS

How to

HONE YOUR SKILLS?

READ

ABSORB

WRITE

What to

READ?

Book on Common Errors

Business Magazines

Articles/Stories

Website Content

WHAT TO READ?

Creating

KILLER CONTENT

A Strong Beginning

Breaking of content

Insightful Content

CREATING KILLER CONTENT

PUT THE BAIT HERE

Make the content - Persuasive - Informative - Though Provoking - Engaging

A Strong Beginning

Breaking of content

Insightful Content

CREATING KILLER CONTENT

Each subset of information comes in one paragraph

A Strong Beginning

Breaking of content

Insightful Content

CREATING KILLER CONTENT

-Informative -Value add-Opinionated/ Personalized-Well researched

A Strong Beginning

Breaking of content

Insightful Content

CREATING KILLER CONTENT

OPTIMIZE YOUR SKILLS

Work within your LIMITS

Using the RIGHT WORDS at the right place

EDIT your text

Understand the

SUBJECT/THEME/BUSINESS

OPTIMIZE YOUR SKILLS

Types of

CONTENT WRITING

Do-it-Yourself Article

Blog

Informative

Sales Copy

Description of Products/Services

TYPES OF CONTENT WRITING

Take complete

OWNERSHIP of your project

You are NOT WRITERS but COMMUNICATORS