Department Communications

Reporting to Chief Executive

Salary grade

Hours of work 37.5

Criminal Record Disclosure required (DBS)

None ☐ Basic ☐ Enhanced ☐

Our VisionWe will support you and those important to you to live well towards the end of life by giving compassion, hope and quality of care.

Our MissionWe want to make a positive difference to the experience of everybody in our community who faces death or bereavement by offering choice and support through our expert care, knowledge and understanding.

Our ValuesOur values define who we are and how we act. We are:

Nurturing: We care for whole families and each other.

Professional: We strive for excellence, learn from our mistakes and celebrate success.

Unified: We work as one team with one vision.

Transparent: We act with integrity and honesty at all times.

Empowering: We encourage innovation, support personal and organisational development.

Responsible for: Leading, developing and delivering a digital transformation strategy which will support the

hospice’s strategic ambition, covering the entire spectrum of services as well as communication disciplines.

Using digital to ‘disrupt’ the way the hospice currently delivers services in order to maximise the benefits digital can bring to improving the integration, improvement of and access to patient-lead services and other services across the hospice such as fundraising and retail.

Providing effective strategic leadership to drive the necessary digital transformation and associated changes to culture and practices, ensuring that the digital agenda supports delivery of the clinical strategy. To help achieve the hospice’s ambition to be paperless,

Job DescriptionHead of Digital Transformation & Communications

helping increase accuracy, streamlining systems and processes to free up time to focus on providing person-centred care.

Providing effective, values-driven, person-centred leadership, making a positive difference to the experience of everybody in our community who faces death or bereavement by offering choice and support through our expert care, knowledge and understanding.

Delivering high standards of service excellence and as a member of the wider Senior Leadership Team of the Hospice, play a collaborative role in the overall development and success of the Hospice.

JOB PURPOSE

1. Be accountable for the overall leading, shaping and delivery of the digital strategy and programme within defined timescales

2. Serve as the executive sponsor for digital process innovation of the clinical strategy as well as key operational activity

3. In collaboration with the Head of Organisational Development and People Management, enable the culture, mindset and skills shift necessary, to bring about the adoption and use of digital technology across our clinical and support services

4. Work collaboratively with the Director of Care and the Medical Director in the design and delivery of digital care and medical approaches.

5. Work collaboratively with the Director of Income Generation in the design and delivery of digital fundraising and retail innovations.

6. Champion and role model the values of the Hospice; to inspire, motivate and enthuse people across the hospice, promoting a culture of collaboration and engagement

7. Lead positive change to continuously improve services and ways of working, embracing entrepreneurialism, innovation and professionalism, celebrating successes and encouraging development. To be personally flexible and adaptive to change.

8. Provide a high-quality learning environment for the hospice, ensuring the development and sharing of skills, supporting managers to pro-actively nurture their talent, and to motivate and support people’s personal growth and development.

9. Develop and implement effective plans for Organisational Development, ensuring KPIs are agreed, reported-on and delivered

10. Ensure dynamic employee and volunteer engagement for oversight and delivery of improvements emanating from surveys and other feedback

11. Adopt a coaching mindset and approach, being confident to challenge constructively and be challenged by others in the Hospice and externally and to challenge behaviour – at all levels – that does not reflect our values.

12. Work collaboratively with and support others to achieve successful outcomes for patients, carers, families, customers.

13. Work collaboratively with and support others to achieve successful outcomes for patients, carers, families, customers.

Key Relationships

Chief Executive Chairman of Trustees and the Board Executive Team and wider Senior Leadership Team Local, regional national networks which benefit the Hospice, its work & reputation Professional networks where this enhances the hospice brand and positively impacts the

hospice’s ability to generate income

Accountability

This is a significant strategic leadership role both internally and externally to the Hospice to ensure delivery on the Strategy. The Director will be part of the Executive Team who are tasked with delivering the Hospice’s strategic goals by:

Being a visible senior leader, both internally within and externally to the Hospice,

Delivering excellence for patients, carers and families

Developing a high quality and highly motivated team of staff and volunteers

Ensuring a planned and managed approach to building the workforce of the future for your services

Ensuring effective financial planning, monitoring and review to achieve sustainability of services for the future

Supporting people and communities to achieve positive outcomes in the best and most effective way

Supporting and growing The Hospice’s reputation within the Hospice sector and health & social care sector local

Helping improve employee and volunteer morale and advocacy

MAIN DUTIES AND KEY RESPONSIBILITIES

Leadership1. Work collaboratively with other senior leaders e.g. in relation to digital innovation in support

services, SIRO and information governance, data quality and analytics.2. As a senior leader, advocate, exemplify and consistently champion the values to lead,

build and manage your team and service, supporting innovation and positive change to improve services and ways of working.

3. In collaboration with the Chief Executive, the Executive Team and wider leadership teams, to lead, plan and implement any necessary change including culture change across the Hospice and your service, to deliver on the Hospice’s strategic ambitions.

4. Ensure effective leadership of your service, ensuring that relevant professional standards of conduct are maintained.

5. Set clear team priorities and individual objectives in line with the Hospice’s strategic aims so staff have clarity around what is expected of them.

6. Motivate and lead staff using a coaching approach, ensuring effective employee engagement and communication.

7. Promote fairness and social inclusion through ensuring clear policy direction and leadership to reduce inequality through personal example and commitment.

8. Lead, support, mentor and develop your people and teams and help all his/her people to achieve their potential

9. Promote close positive, collaborative and harmonious relationships and excellent communication links and connections with colleagues at all levels throughout the Hospice.

Professional excellence10. Digital Transformation

Carry out extensive stakeholder engagement and negotiation

Map digital capabilities to strategic priorities

Develop and administer the digital project portfolio.

Be the “executive intermediary” during delivery, enlisting the involvement from other key stakeholders, re-establishing priorities, acting as a coach and supporting the CEO in prioritising during the rollout of digital capabilities.

Network effectively across the hospice, building relationships in order to engage the leadership actively around the digital agenda.

Matrix manage the assigned project delivery resources/project managers

Manage relationships with key programme and implementation team stakeholders to ensure smooth delivery

Create, maintain and update a comprehensive programme project plan

Measure new efficiencies and ROI.

Provide assurance to the Board on all aspects of programme delivery

Provide regular programme updates to the Chief Executive and Executive Team.

Manage all financial aspects relating to programme delivery, within approved budget

11. Communication Communications duties including: media and public relations, internal

communications, brand marketing, advertising, marketing, digital and social media and production of materials

Developing and implementing communications plans to support the clinical strategy aims, increasing the knowledge and awareness of the organisation, and therefore widening access to Hospice services and support of the charity/Trust.

Provide innovation and creativity regarding the development of new technology to implement and support the implementation of the Communications Strategy.

Develop key messages, lead on creating and maintaining appropriate and consistent language and terminology across all media.

Develop and maintain an understanding of the Hospice’s individual stakeholder groups, and create and implement campaigns with targeted, compelling messaging.

Working with the Chief Executive to respond to situations that require PR/media guidance.

To advise the Chief Executive and the Executive Team on communications opportunities and risks.

12. Ensure:

All activity is socially responsible and promotes sustainable development and complies with charity law, tax, and other statutory requirements.

KPI frameworks for all activity are created, implemented, monitored and achieved

Policy development in your area reflects innovation to enhance person-centred care and support

Hospice policies, procedures, governance and guidance are adhered to in handling complaints, accidents and incidents and to bring critical incidents to the immediate attention of the Chief Executive.

Effective performance management and continuous improvement across your area and the wider Hospice, securing best outcomes for patients, carers, families, customers.

Take personal responsibility for risk, making decisions based on sound risk management principles which comply with Hospice procedures and processes within its financial, legal, ethical and statutory frameworks.

Ensure effective compliance with GDPR requirements and Hospice standards for documentation and information sharing and storing, maintain records and protecting personal data in accordance with statutory requirements

Ensure the hospice brand and brand guidelines are implemented and embedded across all hospice teams.

Developing people and teams

13. Provides teams with a vision around how their objectives link to the Hospice strategy

14. Motivates and inspire all team members, coaching them to help them:

Generate their own solutions to the problems they face

Develop and maintain good relationships,

Act early and be proactive, competent and confident in managing conflict.

Overcome barriers and try new things in a safe and supportive environment.

Motivate, support and mentor each other as team colleagues

Facilitate problem solving and collaboration

Achieve development outcomes.

Ensure discussions and decisions lead to an outcome,

Be creative, courageous and focused on constant improvement

15. Recognize and celebrate team and team member accomplishments and exceptional performance

16. Proactively engage with other teams and colleagues across the Hospice to help the Hospice reach more people and achieve its strategic aims

17. Encourage and support skill-sharing within and across teams in order to maximise the growth and development of others in a person-centred and cost-effective wa

Employee’s Signature Date

Line Manager’s Signature Date

(Please return both copies of the signed Job Description to Human Resources)

This is an outline job description designed to give an overview of the responsibilities of the role. We expect the job holder will work flexibly, responding to organisational need and changes as they occur. You will also contribute to the wider corporate and organisation needs of St Peter & St James Hospice such as supporting our fundraising efforts.

JOB DESCRIPTION ADDENDUM

Policies and Procedures

In addition to your professional code of conduct, you must familiarise yourself with, and adhere to St Peter & St James policies and procedures, which can be found on the Shared Directory.

You have a duty to undertake relevant compulsory training, (including e-learning modules) as required in order to fulfil the requirements of your post and comply with statutory regulations.

If you manage staff and/or volunteers it is your responsibility to ensure that your team are made aware of and understand the policies and procedures relevant to their work, and are compliant with compulsory training requirements.

Information Governance and Confidentiality

Employment by St Peter & St James often involves access to personal information relating to patients, carers, staff, volunteers and supporters. This information is confidential and must not be disclosed to anybody, other than when acting in an official capacity. Non authorised use, access of records or disclosure of personal or confidential information is a dismissible offence, and in the case of computerised information could result in prosecution for an offence or action for civil damages under the Data Protection Act 1998.

Safeguarding and Mental Capacity Act

All employees have a responsibility to safeguard and promote the welfare of adults. It is essential that all safeguarding concerns are recognised and acted on appropriately in line with the policies and training. You must ensure you always act in the best interests of any person lacking mental capacity.

Health and Safety at Work Act

You have personal responsibility to take care of your own health and safety and that of others who may be affected by your actions at work. Please ensure that you observe all Health and Safety procedures, and carry out your work as instructed. Infection control

All employees have personal responsibility for Infection Prevention and Control practice. You should ensure you are familiar with, and comply with, all relevant Infection Control policies and training for minimising the risk of avoidable ‘Health Care Associated Infection’.

Conduct

Employees are ambassadors for St Peter & St James, each responsible for promoting, maintaining and upholding the reputation of St Peter & St James at all times in line with our values.

Job TitlePerson Specification

As a service leader of the Hospice, Heads of Service are expected to

Lead by: Working collaboratively within the hospice and the health and care

system, to support others to achieve the aims of the Hospice.

With other senior leadership colleagues, inspire people around the vision for the Hospice’s future, consistently engaging and listening to feedback in order to constantly improve

Champion and role modelling the Hospice’s values in everything they do

Empower People by:

Leading and inspiring their service leadership team and others in their service to deliver excellence

Having a coaching, mentoring, enabling and challenging leadership approach.

Giving permission to their people to make decisions so they can learn and when things don’t go well, not blame.

Offering support and encouragement.

Being able to spot when anyone isn’t feeling themselves and offer support.

Challenge when they see people treat others badly

Giving praise and recognition for a job well done as a regular practice.

Being mindful and noticing when people are doing things well or going above and beyond; saying thank you.

Celebrating success

Be an adaptable change-leader by:

Engaging people and teams in facing up to complex problems and finding solutions together for the benefit of individuals carers, families customers.

Asking the right questions rather than providing the answers.

Constantly listening and engaging throughout periods of change, being prepared to adapt where necessary.

Lead High Performing Cultures – by:

Leading and engaging the workforce and volunteers to work together as ‘one team’ to deliver a high performing service

Being clear about what high quality is in their field & clearly

Aspects of the person specification will be explored or tested in a range of ways including, interview, presentation, relevant exercise, role play or psychometric testing.

communicating this to their teams.

Making early interventions in a restorative way to challenge under-performance and poor behaviour

Adopting a coaching approach to establish and agree expectations and to help their people find solutions to problems and become more independent and productive.

Actively demonstrating and measuring their own and their team’s effectiveness.

Leading the team as a whole i.e. the team thrives because it is more than the sum of its individual parts.

Taking a strong business perspective to help the Hospice achieve the best results.

Constantly seeking feedback on their own performance and use a coaching approach to give feedback to their people and teams.

Be a collaborative Leader - by:

Leading their team effectively as part of the wider organisation and external system.

Playing an active role where they can, locally, regionally and nationally, to keep abreast of developments within their field and to influence, collaborate with others and promote excellence.

Taking every opportunity to promote the Hospice widely as a centre of excellence

Generic skills

Communication Skills: Ability to communicate effectively verbally, in writing and by the use of other media, including information technology, with colleagues at all levels, Trustees, public, private and voluntary sector organisations as appropriate.

Listening and engagement skills: to be an active listener, constantly seeking feedback in order to improve services and to support staff and volunteers to be well, safe, happy and high performing

Project Management: Ability to influence, monitor and control the risk environment through effective allocation of roles and responsibilities. Has skills and ability to manage risk in actively managing services

Budget Management: Ability to manage allocated resources effectively, delivering business performance and value for money.

Specific professional requirements

Educated to degree level with full professional membership of relevant professional body.

Evidence of used skills in digital and technological systems to bring about change and development in the workplace

Evidence of continuous professional development

At least 5 year’s professional experience