WHO WE ARE

INNOVATIVEWe were founded in 1993 by architect Peter King who couldn’t find the product he needed for his clients, namely a rooflight that was a replica of the Victorian cast-iron model. Peter decided to design and produce one himself, and the Conservation Rooflight® was born. With innovation being one of our founding principles we have continued to design and make rooflights for the architectural building product market that are novel, elegant and useful, continually balancing form and function. We are described by our competitors as the ‘Grand Designs’ end of the rooflight market, and derive the majority of our business through architectural specification.

VALUES-LEDEqual in importance to innovation is our values-led culture which infuses every part of the business. Our values of Integrity, Care, Empowered and Unity with their associated behaviours are a ‘non-negotiable’ for everyone working here, creating an atmosphere where personal growth is encouraged and nurtured.

LONG-TERM THINKERSLong-term sustainability in terms of growth and the environment is our third Guiding Principle, which means that we don’t accept quick fixes or unsustainable solutions. We believe it’s our responsibility to play our part in mitigating climate change and have an ambitious target of achieving zero waste to landfill and being carbon neutral by 2024.

EMPLOYEE-OWNEDIn order to continue our values-led, innovative and sustainable culture, we transitioned to employee ownership in March 2019 forming a Trust which acts in the best interests of all employees for the long-term. Strong leadership is still fundamental to our future success, but being employee-owned means that people here have a voice and a real stake in the business.

VISIONARYOur vision is to be a Force for Good through living out our Guiding Principles. We believe that the world will be a better place if we walk the walk and show others by our example that good business is about creating and sharing wealth.

THE QUALITIES WE’RE LOOKING FOR

Reporting to the Sales and Marketing Director, we’re looking for a Marketing Manager to lead our Marketing Team composed of our in-house Graphic Designer, Mel and Lisa our Marketing Assistant. We need someone who has a collaborative management style, and is capable of motivating the team to fulfil their personal potential and deliver the complete range of marketing activities across all channels.

There are a lot of plates to spin in this busy, award-winning department, so the position is only suitable for someone with knowledge and experience in leading and motivating a marketing team, and managing and prioritizing activities, while meeting deadlines and keeping costs within budget.In addition, experience of managing external agencies and suppliers (media, digital, PR, website) is essential.

The successful candidate needs to have a strong sense of the Guiding Principles of values-led culture, innovation and long-term sustainability, and to demonstrate this to their fellow co-owners.

WHAT’S IN IT FOR YOU?The opportunity to join an ambitious, employee-owned business with the vision to make a positive difference in the world, and where a supportive work-life balance is encouraged. Since the business is values-led and owned by its employees, you will soon get a sense of people working together for success.

THE ROLE AND ACCOUNTABILITIES

The right candidate must be able to hit the ground running with the following:

GENERAL

Demonstrable experience in managing full mix marketing campaigns and projects, from inception to delivery, including new product launches and event planning.

Experience in lead generation in B2B and B2C Excellent knowledge of traditional marketing channels along with digital channels, paid social,

PPC, website UX and email. Work with key stakeholders to develop, manage and implement marketing plans to support

business and revenue growth priorities. Media schedule planning across all media. Manage & control the annual marketing budget. Evaluate marketing campaigns to ensure the activity is helping the company achieve its goals

and use the information to help guide and improve future marketing initiatives. Experienced CRM user.

COPYWRITING

Oversee and contribute to the production of engaging content for all communication channels including; adverts, website, emails, brochures & fliers, social media, press advertorials, blog posts, case studies and sales support materials

GRAPHIC DESIGN

Guide and inspire the in-house Graphic Designer in producing high quality, on-brand designs for adverts, imagery, e-mails, brochures & fliers, case studies, internal marketing / HR communications

SOCIAL MEDIA

Oversee and contribute to producing engaging and inspiring social media posts across Facebook, Twitter, Instagram, Pinterest and LinkedIn for the company’s products and brand

Drive the growth of all the Rooflight Company’s social media channels Pro-actively manage all social media content

EVENTS ORGANISATION

Event and exhibition planning and management Investigate and recommend new event opportunities (UK & Europe)

COMPETITOR RESEARCH

Review and maintain data on competitor’s product ranges, prices and marketing messages each quarter

ORGANISING AND MANAGING

Manage an in-house team of a Graphic Designer and Marketing Assistant Brief and manage suppliers Liaise with the company’s digital, PR, website agencies Liaise with all relevant media to schedule campaigns Strong negotiation skills Proactively review and recommend suppliers

PRESENTATIONS

Be a confident presenter. Weekly and monthly presentations are required.

QUALIFICATIONS & EXPERIENCE

REQUIRED

Minimum 3 years’ experience as a Marketing Manager The ability to demonstrate successfully implementing the tasks set out in this job specification A CIM qualification / Degree in Marketing GCSE / A Level English and GCSE Maths grades A-C minimum Presentation Skills Strong knowledge of Microsoft applications such as Word, Excel, PowerPoint Knowledge of CRM systems and data mining

DESIRED

Building product / construction industry experience

EQUALITY AND DIVERSITY

We aim to ensure that as a Company we have access to the widest labour market and secure the best employees for our needs, whatever their background. The Company is therefore committed to the principle of equal opportunity in employment.We will ensure that you do not receive less favourable treatment on the grounds of your race, creed, colour, nationality, ethnic origin, religion, gender, gender reassignment, sexuality, marital status, disability, sexual orientation, religious belief, political affiliation or age.

All our employment policies are fair and equitable. Everyone has equal access to training and development opportunities.

TERMS

22 day’s holidays increasing by one day per complete year of service to 27 plus the 8 statutory public holidays.

Your birthday as an additional day’s holiday.

Profit Share Scheme Pension Scheme Eyecare vouchers Cycle to work scheme Childcare Voucher