3.10.17

atom Alliance Marketing Brief

March eNewsCheck your inbox for the March eNews that went out March 6th. If you’re not receiving the monthly eNewsletter, please sign up to receive them here.

Social Media Update (If you don’t already, LIKE, FOLLOW and PIN atom Alliance today!)Twitter –

238 Followers (no change)Facebook –

141 Likes (no change) 143 Followers

LinkedIn – 1750 Connections (up 27)

Pinterest – 129 Followers (down 3)

Social Media Tip of the Week:It may seem obvious, but when you’re writing content for social media – whether it’s a blog post, Facebook post, tweet, or LinkedIn post – you should be writing for your audience and their needs. Regardless of the type of content you’re sharing, be sure it provides value to your audience. Your points should always be supported by evidence – data, statistics, examples, personal anecdotes, etc. – which will appeal to your audience’s core desire and/or meet a pressing need.

Did you know?Did you know that MarCom posts webinar and podcast recordings on the atom Alliance website? The On-Demand Learning webpage hosts a variety of educational offerings for healthcare providers. Check it out and share it with your colleagues.

General Web Updates:

News: Next Generation Accountable Care Organization Model Request for Applications and Open Door Forums

eBlasts: atom Alliance eNews March 2017

INITIATIVES

B1. Cardiac

Web Updates:Blogs: Five Tips for Creating a Successful Tobacco Cessation Initiative

How Motivational Interviewing Can Inspire Patients to Improve Cardiac Health

Cardiovascular Health Improvement Resources Now AvailablepowerUp!

Materials: Heart Failure Overview ODL Flyer

eBlasts: On-Demand Learning for Your Patients: Heart FailureEducate your patients about Heart Failure by sharing this on-demand learning opportunity geared at the patient audience.

B2. Diabetes

Web Updates:Blogs: Diabetes is the Leading Cause of Kidney Failure; Self-

Management Classes Offered to Prevent Complications

Cutting Out Fat: Healthy Aging Tips for National Nutrition Month

Managing Diabetes to Keep Kidneys Healthy

C2. HAC

Web Updates:Blogs: QAPI Assistance from atom Alliance

Spreading Success: Wyoming Nursing Home Decreases Antipsychotic Medications

C3. Care Coordination

Web Updates:Blogs: From Hospital to Home: Care Coordination Community Brings

Chattanooga Hospitals Together to Reduce Readmissions

C3.10 Antibiotic Stewardship

Web Updates:Resources: Viruses or Bacteria – What’s Got You Sick

powerUp!Materials: Antibiotic Stewardship in the Outpatient Setting KY PCA

(PowerPoint)

Antibiotic Stewardship for the Critical Access Setting FINAL (PowerPoint)

E1. Technical Assistance

Web Updates:Blogs: atom Alliance Assists with Quality Improvement Initiatives for

Care Concerns

G1. Behavioral Health:

Web Updates:Resources: Patient Insight: Depression and Diabetes (Video)

SIP 2 Sickle Cell Pain Management Memphis area

powerUp!Materials: SCD Dear Resident Postcard

Want Better Sickle Cell Disease Care?

Be Part of a New Sickle Cell Disease Project in Memphis

scdcare Primary Care Provider Tri-Fold

Upcoming Webinars

Current registration for Webinars scheduled:Date Title # Reg.4/13/17 Culture of Safety – LSSCC II Kickoff Webinar 2

atom Website Report — February 2017In our attempt to be more transparent and provide you with information that can help you understand consumer usage of our services and resources, we’re including a monthly Web status on items that can assist you when thinking about Web capabilities.

NOTE: Normally traffic to the atom Website has been heavily driven by direct or organic sources. Direct meaning links from emails or bookmarked URLs within the site. Organic defines as a URL search for atom Alliance or a topic. Entrances from referral sources (such as partner sites and/or social media) have been minimal.

The atom website continues to get attention, despite the continuing three month dip in total number of visitors and page views. Traffic to the site is becoming more diverse among four categories – Direct (34.6%), Organic (39%), referral (25.4%) and email (1%).

The following is a monthly trend of visitor and page stats.

Monthly Total Number of VisitorsJan. Feb. March April May June July Aug. Sept. Oct. Nov. Dec.

2014 525 541 466 4932015 724 659 1042 1458 2094 2209 2037 1470 1833 1608 1648 17602016 1687 1468 2003 1991 2011 2116 1836 2021 1951 1756 1693 14582017 1985 1729

Monthly Total Number of New VisitorsJan. Feb. March April May June July Aug. Sept. Oct. Nov. Dec.

2014 410 353 325 3672015 539 477 858 1127 1075 1793 1620 1163 1351 1167 1320 13582016 1372 1104 1513 1547 1495 1662 1339 1480 1437 1344 1353 11122017 1512 1327

Monthly Total Number of ReturningJan. Feb. March April May June July Aug. Sept. Oct. Nov. Dec.

2014 115 161 141 1262015 185 182 184 331 389 416 417 307 482 441 328 4022016 315 364 490 444 516 554 497 541 514 412 340 3462017 473 402

Monthly Total Number of Page ViewsJan. Feb. March April May June July Aug. Sept. Oct. Nov. Dec.

2014 4109 4102 3805 31972015 4598 4530 4462 5684 6254 6512 6990 5443 7486 12081 11052 121302016 13247 14573 14861 12883 14427 13060 12832 13240 11647 10614 9463 81432017 10946 10364

Highest Web Traffic Dates #Users Top Pages Viewed #ViewsFeb. 3 (Friday) 194 Homepage 1,390Feb. 2 (Thursday) 166 /download/2017-standard-of-diabetes-care/ 480Feb. 6 (Monday) 109 /webinars/on-demand-webinars/ 396Feb. 9 (Thursday) 89 /resource-library/ 252Feb. 14 (Tuesday) 82 /webinars/on-demand-webinars/exploring-annual-

wellness-visits/183

Feb. 7 (Tuesday) 81 /about-us/who-we-are/ 172Feb. 8 (Wednesday) 81 /sharing-blood-pressure-control-best-practices-

from-across-the-country-for-heart-month/150

Feb. 17 (Friday) 81 /download/discharge-criteria/ 146Feb. 20 (Monday) 81 /engage-with-us/ 112Feb. 10 (Friday) 79

Top Cities by Visitors #Visitors Entry pages from links in eblast or bookmarks EntrancesColumbia 83 Homepage 520Unknown 52 /download/2017-standard-of-diabetes-care/ 113Boston 44 /download/discharge-criteria/ 66Memphis 42 /webinars/on-demand-webinars/ 57New York 38 /sharing-blood-pressure-control-best-practices-

from-across-the-country-for-heart-month/45

Nashville 37 /leading-sustaining-systemic-change-collaborative/

36

Indianapolis 33 /webinars/on-demand-webinars/exploring-annual-wellness-visits/

32

Louisville 33 /download/chart-audit-tool-for-nursing-homes/ 30Atlanta 22 /download/blood-thinner-pills-guide/ 29Jackson 21

Download Material Trend for Contract The tools and resources continue to be accessed each month by our audience. The volume of materials available online is significant. There are 492 downloaded items on the atom Web site.

The Top 10 items represent topics our users are interested in and resources they want and/or need.

You may want to look at the tools that are not being downloaded, examine why and determine if they are needed, need revision or need to be promoted differently. Your MarCom POC can assist you with this and provide a detailed monthly download report.

Monthly Trend Year 1 Year 2 Year 3

August 70 2678 1812

September 688 2702 2388

October 428 2107 2282

November 940 1776 3179

December 1128 2154 3217

January 871 1841 2792

February 1466 2736

March 1275 2538

April 1348 2267

May 2333 2919

June 1600 2078

July 1932 1709

14,079 27,505 16,670

Top 10 Downloads for February 2016 # of times 2017 Standard of Diabetes Care 181Discharge Criteria 59How to Handwash 43Motivational Interviewing in Primary Care 36Blood Thinner Pills: Your Guide to Using Them Safely 36Resources for Medicare Beneficiaries (May 2016) 34QAPI at a Glance 26QAPI Self-Assessment Tool 26Root Cause Analysis Form for CAUTI and CLABSI 26QAPI Companion Guide: Steps 1-3 Worksheets 22

Constant Contact CommunicationDuring January, atom Alliance sent out three e-blasts with 17,241 “touch points.” The atom eNews readership continues to grow (currently 19,315 email addresses). The open rate remains 13%. Here are the trending stats for the publication.

On-Demand LearningA rolling weekly report is provided as a general FYI on how the ODL is being used. Reports for each of the ODLs will be available monthly and posted to SmartSheet in the appropriate project area allowing teams to download for reporting needs. MarCom is reviewing the atom site to transfer existing Webinars to this format. If you have a particular Webinar, podcast or video you would like to include in the ODL

area, please contact your MarCom POC.

The ODL use bounced back to a number that says 2017 will be a good year if we promote properly. That means providing information that is useful in a timely manner and we will see our numbers increase.

February had 62 participants who viewed 23 ODLs. While not as great as January, the month does overshadow December 2016’s participation. The two most viewed ODLs in February were Exploring Annual Wellness Visits (19 participants) and Tracking and Reporting CDI in Nursing Homes (8 participants).

Since we did not produce many ODLs or LAN activities in February, these numbers reflect the inactivity of our providers, which corresponds with the lower number of Web site visitors, page views, eblasts and downloads.

Here are the current participation numbers for the Webinars and podcasts posted: 

Jan. Feb.NHSN Enrollment 2  NHSN Reporting for C.Diff 4 1

PQRS is a 4-Letter Word Podcast Pt. 1 1  OASIS Webinar 2 1QuILTTS Consistent Assignment: Session 2 1 2Enhancing Patient Engagement 4 2Session 5 | Beyond CDI Basic Prevention Strategies 1  Session 1 | Beyond CDI Basic Prevention Strategies: 1 1Welcome to Medicare 1  VAE Reducation and Reporting 1  Feeding Assistance Training | Session 1 2 3Meaningful Use Under MIPS 1  Feeding Assistance Training | Session 3 1 2Feeding Assistance Training | Session 4 1 1Strategies for Managing Diabetes and CoMorbid Depression in Primary Care 2  Feeding Assistance Training | Session 5 1 2

CDC Best Practices to Improve Your Healthcare Personnel Vaccination Rates 0 1Feeding Assistance Training | Session 2 2 3Feeding Assistance Training | Session 8 1 2eCQMs for Hospitals 1  Feeding Assistance Training | Session 6 1 2QRUR Boot Camp II 1  Support for Your Patients | Connecting People Living with Heart Disease and Stroke   1Feeding Assistance Training | Session 7 1  Quality Grand Rounds Sharing Call 1  Tracking and Reporting CDI in NHs 16 8Substance Use Disorders: Diagnosis & Treatment in Primary Care 12 2Improving Population Health | High Blood Pressure Treatment Algorithm 0 1LS6: Addressing Barriers to Change 0 1Session 4 | Beyond CDI Basic Prevention Strategies 1 1Risks of Immobility 10 3Acute Pain Management of the Adult Sickle Cell Disease Patient 6 1Cardiac Complications Caused by Polypharmacy 24 2Exploring Annual Wellness Visits 0 19NHQI KY-MS Module Overview and Intro 1  Monthly Total 104 62

Participants by state each month:Participants by State Jan. Feb.Alabama 13 2

Indiana 18 7Kentucky 13 8Mississippi 9 9Tennessee 30 23Georgia    New Jersey    Florida 1  Arkansas 2  Minnesota    Maryland   1Michigan 1  Washington    Maine    Oregan    North Carolina    South Carolina 1  Arizona    Colorado 1 2Missouri 8  Iowa    Illinois    Texas   1Virginia    New York    Louisianna 1  Massachusetts 3 1Utah    Montana 1  Nebraska    Nevada    Rhode Island    South Dakota    Ohio 2  Pennsylvania 1 10New Hampshire 1  Connecticutt    Monthly Total 106 64Yearly Total   170