10.7.16

atom Alliance Marketing Brief

Patient and Family Engagement Is part of Everyone’s JobPlease remember the importance of patient and family engagement (PFE) to the successful completion of the QIN-QIO contract:

When planning LAN events, make every effort to kick off all webinars or podcasts with a patient story

Include a patient on all panel discussions Have a participating provider organization share their PFE success story on a webinar or podcast

at least quarterly Reach out to your SME(s) or state Director when you have ideas about how to involve the atom

Advisory Council members in your improvement activities Solicit feedback from the Advisory Council about any Patient Education materials you are

recommending to providers or developing from scratch. Please do this by asking your SME to work with the Advisory Council Workgroup Lead, Anthony Culver

Watch for - and report - PFE success stories from the participating provider organizations to which you are providing technical assistance to your task(s) to your SME(s) and the Advisory Council Workgroup Lead for possible inclusion in a monthly Advisory Council meeting

Social Media Update (If you don’t already, LIKE, FOLLOW and PIN atom Alliance today!)Twitter –

180 Followers (up 5)Facebook –

125 Likes (no change)LinkedIn –

1103 Connections (up 37)Pinterest –

110 Followers (up 1)

INITIATIVES

C3. Care Coordination (Communities, ADEs, Antibiotic Stewardship)

Website Updates:

Resources: SafeMed Model

Marquis Implementation Manual

Michigan Opioid Safety Score (MOSS)

IHI Global Trigger Tool

Medications at Transitions and Clinical Handoffs (MATCH) Toolkit for Medication Reconciliation

Adverse Drug Event Trigger Tool

Medication Reconciliation Worksheet for Post-Hospital Care

D1. PQRS

Constant Contact eBlasts:

MS October's Learning & Action Network Meetings | 3 Locations, 3 Dates

G1. Behavioral Health

Constant Contact eBlasts:

Oct. 27 Webinar | Substance Use Disorders: Diagnosis and Treatment in Primary Care

atom Website — Sept. 2016In our attempt to be more transparent and provide you with information that can help you understand consumer usage of our services and resources, we’re including a monthly Web status on items that can assist you when thinking about Web capabilities.

NOTE: Normally traffic to the atom Website has been heavily driven by direct or organic sources. Direct meaning links from emails or bookmarked URLs within the site. Organic defines as a URL search for atom Alliance or a topic. Entrances from referral sources (such as partner sites and/or social media) have been minimal.

The atom website continues to get attention, despite the slight dip in total number of visitors and page views during September. Traffic to the site is largely Direct (44%) while Organic visits tally 31.8% of the site’s activity. Referral sources make up 24.1% of traffic to the site.

The following is a monthly trend of visitor and page stats to allow you to see how your work has affected the site’s usage each month.

Monthly Total Number of VisitorsJan. Feb. Marc

hApril May June July Aug. Sept. Oct. Nov. Dec.

2014 525 541 466 4932015 724 659 1042 1458 2094 2209 2037 1470 1833 1608 1648 17602016 1687 1468 2003 1991 2011 2116 1836 2021 1951

Monthly Total Number of New VisitorsJan. Feb. Marc

hApril May June July Aug. Sept. Oct. Nov. Dec.

2014 410 353 325 3672015 539 477 858 1127 1075 1793 1620 1163 1351 1167 1320 13582016 1372 1104 1513 1547 1495 1662 1339 1480 1437

Monthly Total Number of ReturningJan. Feb. Marc

hApril May June July Aug. Sept. Oct. Nov. Dec.

2014 115 161 141 1262015 185 182 184 331 389 416 417 307 482 441 328 4022016 315 364 490 444 516 554 497 541 514

Monthly Total Number of Page ViewsJan. Feb. March April May June July Aug. Sept. Oct. Nov. Dec.

2014 4109 4102 3805 3197

2015 4598 4530 4462 5684 6254 6512 6990 5443 7486 12081 11052

12130

2016 13247

14573 14861 12883 14427

13060 12832 13240

11647

Highest Web Traffic Dates #Users Top Pages Viewed #Views09/29/16 229 atom Home page 1,39109/01/16 167 /webinars/on-demand-webinars 80609/30/16 154 /webinars/upcoming-webinars/ 31609/02/16 145 /medication-review-and-being-proactive 25809/22/16 108 /webinars/on-demand-webinars/preparing-your-

long-term-care-facility-to-report-c-difficile-in-nhsn

244

09/20/16 102 /resource-library/ 24309/27/16 97 /webinars/on-demand-webinars/national-

healthcare-safety-network242

09/06/16 92 /leading-sustaining-systemic-change-collaborative

240

09/12/16 92 /sharing-is-caring/ 219

Top Cities by Visitors #Visitors Entry pages from links in eblast or bookmarks EntrancesColumbia 90 atom Home page 507Nashville 69 /webinars/on-demand/webinars/ 177Indianapolis 62 /medication-review-and-being-proactive/ 105Memphis 51 /sharing-is-caring 94Unknown 39 /webinars/upcoming-webinars 75Chicago 35 /leading-sustaining-systemic-change-

collaborative72

New York 35 /download/macra-tips 59Louisville 28 /download/change-criteria 56Knoxville 25 /access-2015-pqrs-feedback-reports-2015-

annual-quality-resource-use-reports-now51

Atlanta 20

Download Material Trend for Contract Year 1 vs. Year 2The tools and resources continue to be accessed each month by our audience. The volume of materials available online is significant. There are 482 downloaded items on the atom Web site (that’s up 3 items from August). Septembers downloads were up nearly double from August at a total of 2,388 downloads.

The Top 10 item represent topics our users are interested in and resources they want/need. As of September 2016, nearly 50,000 downloads have taken place since September 2014.

You may want to look at the tools that are not being downloaded, examine why and determine if they are needed, need revision or need to be promoted differently. Your MarCom POC can assist you with this and provide a detailed monthly download report.

Monthly Trend Year 1 Year 2 Year 3August 70 2678 1812September 688 2702 2388October 428 2107November 940 1776December 1128 2154January 871 1841February 1466 2736March 1275 2538April 1348 2267May 2333 2919June 1600 2078July 1932 1709

14079 27505 4200

Top 10 Downloads for September 2016 # of timesMACRA Tips 46Discharge Criteria 41Care Coordination Fact Sheet 33Resources for Medicare Beneficiaries (May 2016) 23Readmission Root Cause Analysis Tool – Skilled Nursing Facility 23How to Use the CMS Hand in Hand Tool for Dementia Care 23Joining the NHSN Group and Conferring Rights 22Diabetes Education Sites (TN) 20QAPI Companion Guide 20CDC Opioid Prescribing Checklist 20

Constant Contact CommunicationDuring September, atom Alliance sent out 20 e-blasts (five more than August and the second lowest number sent in 2016). The number of ‘touch points’ (45,125) for September nearly doubled the previous month’s total ‘touch points’. In other words, we’re still contacting a lot of people, just using fewer emails to do so. Which is a good thing. That means we’re targeting our audiences better.

The atom eNews continues to reach a larger audience each month, but maintains an average open rate of

13%. Here are the trending stats for the publication.

Januar

y

Febru

ary

March

AprilMay June

July

August

Septem

ber

October

November

Decem

ber0

4000

8000

12000

16000

20000

# of eNews Subscribers

# o

f Su

bsc

rib

es

Januar

y

Febru

ary

March

AprilMay June

July

August

Septem

ber

October

November

Decem

ber0

50100150200250300350400450

# of Opens for eNews

Op

ens

Januar

y

Febru

ary

March

April May JuneJuly

August

Septem

ber

October

November

Decem

ber0

100

200

300

400

# of Clicks for eNewsCl

ick

s

On-Demand LearningA rolling weekly report is provided as a general FYI on how the ODL is being used. Reports for each of the ODLs will be available monthly and posted to SmartSheet to the appropriate project area allowing teams to download for reporting needs. MarCom is reviewing the atom site to transfer existing Webinars to this format. If you have a particular Webinar, podcast or video you would like to include in the ODL area, please contact your MarCom POC.

The ODL page continues to get attention from our users and the numbers of participants reflect that interest. So far since February there have been 889 ODL sessions accessed by 904 people from 29 states. September saw a slight drop in participants (199) compared to August (211). September is the second most participated month of 2016.

The top ODLs overall are (in ranking order): 1. NHSN Enrollment (66)2. NHSN Reporting for C.Diff (31)3. Interviewing Intellectual Disabilities (20)

Here are the current participation numbers for the Webinars and podcasts posted:

Feb Mar April May June July Aug SeptThe Effects of Smoking on Your Patients' Heart Health 0 2 5 1 0 0 0 1QRUR Boot Camp I 0 2 2 1 2 2 1 4QRUR Boot Camp II 0 4 1 1 0 1 0 2QRUR Boot Camp III 0 1 0 0 1 1 1 1PQRS is a 4-Letter Word Podcast Pt. 1 1 7 14 1 3 1 3 1PQRS is a 4-Letter Word Podcast Pt. 2 0 0 0 4 2 1 0 0

PQRS is a 4-Letter Word Podcast Pt. 3 0 0 0 0 0 1 1 0PQRS is a 4-Letter Word Podcast Pt. 4 0 0 0 0 0 0 2 0Patients as Partners | How To Discuss Medications 6 11 6 3 1 1 1 1CDC Best Practices to Improve Your Healthcare Personnel Vaccination Rates 0 8 4 0 1 0 1 0National HHQI Cardio LAN Kick-off Event 0 0 0 0 0 0 0Home Health and atom Alliance | Improving Cardiac Health 0 0 0 0 0 0 0PQRS Boot Camp I | Overview and How to Obtain the Report 0 0 0 0 0 0 0PQRS Boot Camp III | How to Use the Information in the QRUR 0 0 0 0 0 0 0The Role of Therapists in Cardiovascular Care 0 0 0 0 0 0 0Improving Population Health | High Blood Pressure Treatment Algorithm 0 0 3 0 2 0 1 0Support for Your Patients | Connecting People Living with Heart Disease and Stroke 0 0 7 0 0 1 0 0SL1: Introduction to Dementia Care and QAPI 0 1 17 10 3 3 0 8SL2: Understanding Dementia 0 0 2 1 1 0 0 1LS3: Psycho-pharmacology in the LTC setting 0 1 0 2 0 0 0 1LS4: Principles of Non-Pharmacologic Management 0 0 1 0 0 0 0 0LS5: The Implementation of Behavioral Care 0 0 0 1 1 0 0 0LS6: Addressing Barriers to Change 0 0 1 0 0 0 0 0Meeting Quality Measures for Tobacco Treatment 0 4 6 0 0 0 0 0Debunking the Flu Myths and Why Get Immunized 0 0 0 6 0 4 0Enhancing Patient Engagement 0 0 0 2 9 9 3 3Immunization: Myths, Reasons and Guidelines for Adult Immunizations 0 0 0 4 0 2 3 1

Session 1 | Beyond CDI Basic Prevention Strategies: Reaching across the Continuum of Care to Decrease CDI 0 0 10 10 2 0 0 1Session 2 | Beyond CDI Basic Prevention Strategies: Reaching across the Continuum of Care to Decrease CDI 0 0 0 11 3 0 0 1Session 3 | Beyond CDI Basic Prevention Strategies 0 0 0 0 11 6 1 4Session 4 | Beyond CDI Basic Prevention Strategies 0 0 0 0 0 0 0 1Session 5 | Beyond CDI Basic Prevention Strategies 0 0 0 0 0 0 16 4QuILTTS Consistent Assignment Kick-off 0 0 1 12 4 3 0 1QuILTTS Consistent Assignment: Session 1 0 0 0 0 9 1 3 1QuILTTS Consistent Assignment: Session 2 0 0 0 0 7 10 2 5Consequences of High Blood Pressure 0 0 0 1 10 0 2 1Feeding Assistance Training | Introduction 0 0 0 1 5 0 1 5Feeding Assistance Training | Session 1 0 0 0 0 0 1 6 2Feeding Assistance Training | Session 2 0 0 0 0 0 3 6 2Feeding Assistance Training | Session 3 0 0 0 0 0 4 7 2Feeding Assistance Training | Session 4 0 0 0 0 0 5 8 1Feeding Assistance Training | Session 5 0 0 0 0 0 1 10 1Feeding Assistance Training | Session 6 0 0 0 0 0 0 6 0Feeding Assistance Training | Session 7 0 0 0 0 0 0 6 0Feeding Assistance Training | Session 0 0 0 0 0 0 7 1

8LSSCC Learning Session 4 0 0 0 0 9 2 2 0Part 1: Why Conversations Matter 0 0 0 0 1 0 0 0Part 2: Initiating Advance Care Planning Conversations 0 0 0 0 0 0 0 0Part 3: Documenting Discussions 0 0 0 0 0 0 0 0eCQMs for Hospitals 0 0 0 0 0 5 0 0Leveraging QAPI for QI Initiatives 0 0 0 0 1 3 0 2More Than A Number | Podcast 0 0 0 0 0 4 2 0NHSN Enrollment 0 0 0 0 0 28 57 66NHSN Reporting for C.Diff 0 0 0 0 0 0 10 31PQRS in the ASC Setting 0 0 0 0 0 4 1 0Understanding the New Proposed QPP 0 0 0 0 32 6 0 0VAE LAN Event Webinar 0 0 0 0 3 1 1 2VAE Reduction and Reporting 0 0 0 0 0 15 2 4Welcome to Medicare 0 0 0 0 10 5 4 1ACP Pt. 1 0 0 0 0 0 1 7 3ACP Pt. 2 0 0 0 0 0 0 4 1ACP Pt. 3 0 0 0 0 0 0 1 0Environmental Cleaning 0 0 0 0 0 1 3 1Meaningful Use Under MIPS 0 0 0 0 0 8 7 0The Guideline Advantage 0 0 0 0 0 0 3 8Interviewing Intellectual Disabilities Podcast 0 0 0 0 0 0 0 20OASIS Webinar 0 0 0 0 0 0 0 2Strategies for Managing Diabetes and CoMorbid Depression in Primary Care 0 0 0 0 0 2 9 1Monthly Total 7 41 80 72 133 146 211 199

Participants by state each month:Participants by State Feb Mar April May June July August Sept.Alabama 8 11 13 16 20 9 5Indiana 3 5 24 9 39 26 29 34Kentucky 13 24 17 15 11 42 48

Mississippi 1 6 7 2 13 18 9 7Tennessee 2 8 17 38 51 54 95 90Georgia 1 1 1Florida 1 1Arkansas 2 1Minnesota 1 1Maryland 1 1Michigan 3Washington 1 1Maine 1Oregon 1North Carolina 1 1 5Arizona 1 2 1Colorado 1 2 1Missouri 1Iowa 1Illinois 2 2Texas 3 1Virginia 1 3 1New York 1 3 2 1Louisiana 0 0 0 0 0 1 1Massachusetts 1Utah 1Nevada 1South Dakota 0 0 0 0 0 1Ohio 0 0 0 0 0 1 1 1Monthly Total 7 44 84 83 140 147 203 196Yearly Total 51 135 218 358 505 708 904