WEB PLANS

For any revised web plans, please indicate in RED, along with the new version number.

Please indicate contact information for any further information.

If the campaign has multiple phases, please indicate start and end dates for each one.

Details, details, details! Please add a very detailed description – What sort of updates are included? If there’s integration on a specific page, what is it? The more details, the better.

List all production elements – every piece that is to be created. If it’s an ad/badge with different sizes, each size should be listed on a separate line.

If there are badges for Teletoon, they should be listed, along with the size.

If the campaign has multiple phases, please indicate the components that belong with the phase.

Please indicate any creative provided by the agency/third party.

For campaigns that cannot be guaranteed impressions, use a bulk weekly rate.

Where should the ad/badge click to? E.g. The product page of the microsite, the Games page on YTV.com, or to the client site?

DIGITAL CREATIVE BRIEFS

What?

• A document outlining all details of the campaign. Includes:Client objectivesContact informationCampaign flight details and any phasesList of production pieces

When?

• Created by Digital rep before production begins

CREATIVE

Videos

Brandsell Videos• Usually resides on the

promotion microsite• No time limit• Production still needs to

convert to proper flash video file (.flv)

Pre-roll Videos• Appears before any video

• Time limit - :10, :15, ;30 secs

• Specs are XXXXXX• Production still needs to

convert to proper flash video file (.flv)