web credibility checklist
Post on 20-Sep-2014
631 views
DESCRIPTION
Business, Mgmt, Website,TRANSCRIPT
![Page 1: Web Credibility Checklist](https://reader035.vdocuments.us/reader035/viewer/2022062613/541cb6397bef0a16088b6f13/html5/thumbnails/1.jpg)
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This checklist can help you make your web site much more effective.
We will go through each item…
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
![Page 3: Web Credibility Checklist](https://reader035.vdocuments.us/reader035/viewer/2022062613/541cb6397bef0a16088b6f13/html5/thumbnails/3.jpg)
Look & Feel
The overall design of your web site is attractive and makes a good first impression.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
![Page 4: Web Credibility Checklist](https://reader035.vdocuments.us/reader035/viewer/2022062613/541cb6397bef0a16088b6f13/html5/thumbnails/4.jpg)
Look & Feel
Navigating around your web site is easy and intuitive.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
![Page 5: Web Credibility Checklist](https://reader035.vdocuments.us/reader035/viewer/2022062613/541cb6397bef0a16088b6f13/html5/thumbnails/5.jpg)
Look & Feel
There are no generic photos or clip art on your web site.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
![Page 6: Web Credibility Checklist](https://reader035.vdocuments.us/reader035/viewer/2022062613/541cb6397bef0a16088b6f13/html5/thumbnails/6.jpg)
Look & Feel
If your web site is personalized, it demonstrates a higher level of sophistication (so consider doing this.)
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
![Page 7: Web Credibility Checklist](https://reader035.vdocuments.us/reader035/viewer/2022062613/541cb6397bef0a16088b6f13/html5/thumbnails/7.jpg)
Look & Feel
Your Blog and News sections are both updated recently and regularly.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
![Page 8: Web Credibility Checklist](https://reader035.vdocuments.us/reader035/viewer/2022062613/541cb6397bef0a16088b6f13/html5/thumbnails/8.jpg)
Who Stands Behind Your Promises?
Your web site has photos of actual employees, not just managers
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
![Page 9: Web Credibility Checklist](https://reader035.vdocuments.us/reader035/viewer/2022062613/541cb6397bef0a16088b6f13/html5/thumbnails/9.jpg)
Who Stands Behind Your Promises?
If you are a small or new firm, your web site includes photos of your office.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
![Page 10: Web Credibility Checklist](https://reader035.vdocuments.us/reader035/viewer/2022062613/541cb6397bef0a16088b6f13/html5/thumbnails/10.jpg)
Who Stands Behind Your Promises?
There are photos and clear - but concise - bios of your management team.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
![Page 11: Web Credibility Checklist](https://reader035.vdocuments.us/reader035/viewer/2022062613/541cb6397bef0a16088b6f13/html5/thumbnails/11.jpg)
Who Stands Behind Your Promises?
Key statements and claims are backed up by evidence.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
![Page 12: Web Credibility Checklist](https://reader035.vdocuments.us/reader035/viewer/2022062613/541cb6397bef0a16088b6f13/html5/thumbnails/12.jpg)
Who Stands Behind Your Promises?
No overblown claims or hype.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
![Page 13: Web Credibility Checklist](https://reader035.vdocuments.us/reader035/viewer/2022062613/541cb6397bef0a16088b6f13/html5/thumbnails/13.jpg)
Who Believes in You?
Customer testimonials and press mentions are prominent on your web site.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
![Page 14: Web Credibility Checklist](https://reader035.vdocuments.us/reader035/viewer/2022062613/541cb6397bef0a16088b6f13/html5/thumbnails/14.jpg)
Who Believes in You?
Even better than testimonials, your web site features a constant flow of customer reviews, both good and bad.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
![Page 15: Web Credibility Checklist](https://reader035.vdocuments.us/reader035/viewer/2022062613/541cb6397bef0a16088b6f13/html5/thumbnails/15.jpg)
Who Believes in You?
Your web site refers to specific clients.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
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Who Believes in You?
You link to reputable organizations.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
![Page 17: Web Credibility Checklist](https://reader035.vdocuments.us/reader035/viewer/2022062613/541cb6397bef0a16088b6f13/html5/thumbnails/17.jpg)
Who Believes in You?
External web sites - preferably major ones - link to your site.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
![Page 18: Web Credibility Checklist](https://reader035.vdocuments.us/reader035/viewer/2022062613/541cb6397bef0a16088b6f13/html5/thumbnails/18.jpg)
Who Believes in You?
Your content is available on other reputable web sites, and it links back to your site.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
![Page 19: Web Credibility Checklist](https://reader035.vdocuments.us/reader035/viewer/2022062613/541cb6397bef0a16088b6f13/html5/thumbnails/19.jpg)
Why Should I Care?
The compelling benefits to customers of your offerings are clear and obvious.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
![Page 20: Web Credibility Checklist](https://reader035.vdocuments.us/reader035/viewer/2022062613/541cb6397bef0a16088b6f13/html5/thumbnails/20.jpg)
Why Should I Care?
Your web site exhibits a genuine interest in the needs of other people.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
![Page 21: Web Credibility Checklist](https://reader035.vdocuments.us/reader035/viewer/2022062613/541cb6397bef0a16088b6f13/html5/thumbnails/21.jpg)
Why Should I Care?
The language you use is simple and engaging.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
![Page 22: Web Credibility Checklist](https://reader035.vdocuments.us/reader035/viewer/2022062613/541cb6397bef0a16088b6f13/html5/thumbnails/22.jpg)
Why Should I Care?
Your offers are reasonable and guaranteed.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
![Page 23: Web Credibility Checklist](https://reader035.vdocuments.us/reader035/viewer/2022062613/541cb6397bef0a16088b6f13/html5/thumbnails/23.jpg)
Why Should I Care?
Product information on your web site is detailed and understandable.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
![Page 24: Web Credibility Checklist](https://reader035.vdocuments.us/reader035/viewer/2022062613/541cb6397bef0a16088b6f13/html5/thumbnails/24.jpg)
Why Should I Care?
There is useful content on your web site, not just sales material and fluff.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
![Page 25: Web Credibility Checklist](https://reader035.vdocuments.us/reader035/viewer/2022062613/541cb6397bef0a16088b6f13/html5/thumbnails/25.jpg)
How Do I Take the Next Step?
It is very easy to contact you from your web site.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
![Page 26: Web Credibility Checklist](https://reader035.vdocuments.us/reader035/viewer/2022062613/541cb6397bef0a16088b6f13/html5/thumbnails/26.jpg)
How Do I Take the Next Step?
Your social media activities are easy to follow; links are visible.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
![Page 27: Web Credibility Checklist](https://reader035.vdocuments.us/reader035/viewer/2022062613/541cb6397bef0a16088b6f13/html5/thumbnails/27.jpg)
How Do I Take the Next Step?
Relevant Google searches feature your firm and its offers near the top of the results.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
![Page 28: Web Credibility Checklist](https://reader035.vdocuments.us/reader035/viewer/2022062613/541cb6397bef0a16088b6f13/html5/thumbnails/28.jpg)
How Do I Take the Next Step?
Google searches display accurate and up-to-date information about your firm.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
![Page 29: Web Credibility Checklist](https://reader035.vdocuments.us/reader035/viewer/2022062613/541cb6397bef0a16088b6f13/html5/thumbnails/29.jpg)
The Absolute Basics
There are no typos whatsoever on your web site.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
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The Absolute Basics
The grammar on your web site is perfect.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
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The Absolute Basics
All links work.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
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The Absolute Basics
Your web site loads quickly.
Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
![Page 33: Web Credibility Checklist](https://reader035.vdocuments.us/reader035/viewer/2022062613/541cb6397bef0a16088b6f13/html5/thumbnails/33.jpg)
Using this checklist and my social media experience, I can vastly improve your web site. Even better, I unconditionally guarantee my results.
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