Web Analytics

Understanding Your Site Traffic

Sarah Dutkiewicz

sarah@codinggeekette.com

http://www.codinggeekette.com

http://www.clevelandtechevents.com

Agenda

Why is it important?

What tools are there?

Getting Started with Google Analytics

A Look at Analog

Why Traffic Stats are Important

Understanding your visitor traffic◦ Where they come from

Site referrals

Search engines

◦ How they use your site

Seeing where problems occur

Decisions that might be made◦ Localization

◦ Advertising

◦ Webhosting Packages

◦ Change in marketing strategies

◦ Website improvements

Web Statistics Packages

Client Side

Server Side

Mixed Mode

Client Side

Usually requires a script of some sort to

send client information to the server

Server Side

Usually generates reports off of the web

server logs

Typically called “log analyzers”

A Look into a Couple Packages

http://www.google.com/analytics

http://www.analog.cx/

Other Traffic Packages

Webalizer: http://www.webalizer.org/

Woopra: http://www.woopra.com/

AWStats: http://awstats.sourceforge.net/

Deep Log Analyzer: http://www.deep-software.com/

DailyStats:

http://www.perlfect.com/freescripts/dailystats/

WebTrends Analytics:

http://www.webtrends.com/Products/Analytics.aspx

Bing Webmaster: http://www.bing.com/webmaster