web marketing - 7.1 web analytics
TRANSCRIPT
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WEB MARKETINGLezione #7.1
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WEB ANALYTICS
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GOOGLE ANALYTICS
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GOOGLE ANALYTICS
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CODICE TRACKING
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COOKIE
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PUBBLICO
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PANORAMICA
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METRICHE BASE
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DATI DEMOGRAFICI
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DATI GEOGRAFICI
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TECNOLOGIA
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MOBILE / DESKTOP
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ACQUISIZIONE
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CANALI
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REFERRAL
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SOCIAL
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ADWORDS
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COMPORTAMENTO
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FLUSSO
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PAGINE TOP
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PAGINE DI DESTINAZIONE
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PAGINE DI USCITA
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VELOCITÀ DEL SITO
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CONVERSIONI
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NON QUESTE
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ADWORDS
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...E SU WORDPRESS.COM?
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VISITE / VISITATORI
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ALTRE STATS ESSENZIALI
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E ORA NAVIGHIAMO!
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Testi di riferimento
Conti L. (2016). Web Marketing For Dummies. Hoepli Due testi a scelta tra i seguenti:
*Conti L., Vernelli F. (2016). Blog di successo For Dummies. Conti L., Vernelli F. (2015). Inbound Marketing. *Conti L., Carriero C. (2016). Content Marketing. Meerman Scott D. (2016). Le nuove regole del marketing e delle PR. Di Fraia G. (2015). Social media marketing.