web analysis report 28 th april 2015 ahmad raza. agenda what is seo? what are the channels that can...
TRANSCRIPT
![Page 2: Web Analysis Report 28 th April 2015 Ahmad Raza. Agenda What is SEO? What are the channels that can Integrate well with SEO? 1 2 3 Stages involved in](https://reader036.vdocuments.us/reader036/viewer/2022070407/56649e4e5503460f94b444a8/html5/thumbnails/2.jpg)
Agenda
What is SEO?
What are the channels that can Integrate well with SEO?
1
2
3
Stages involved in SEO Analysis?
![Page 3: Web Analysis Report 28 th April 2015 Ahmad Raza. Agenda What is SEO? What are the channels that can Integrate well with SEO? 1 2 3 Stages involved in](https://reader036.vdocuments.us/reader036/viewer/2022070407/56649e4e5503460f94b444a8/html5/thumbnails/3.jpg)
What is SEO?
• Search Engine Optimization (SEO) is a combination of tactics, methodologies and strategies that are used to get visitors on site/page by acquiring high rankings in search results for specific set of queries.
![Page 4: Web Analysis Report 28 th April 2015 Ahmad Raza. Agenda What is SEO? What are the channels that can Integrate well with SEO? 1 2 3 Stages involved in](https://reader036.vdocuments.us/reader036/viewer/2022070407/56649e4e5503460f94b444a8/html5/thumbnails/4.jpg)
Accessibility
Indexability
On-Page Ranking Factors
Off-Page Ranking Factors
Competitive Analysis
+
+
+
+
+
2 Stages involved in SEO Analysis?
![Page 5: Web Analysis Report 28 th April 2015 Ahmad Raza. Agenda What is SEO? What are the channels that can Integrate well with SEO? 1 2 3 Stages involved in](https://reader036.vdocuments.us/reader036/viewer/2022070407/56649e4e5503460f94b444a8/html5/thumbnails/5.jpg)
Accessibility+
Robots.txt
Robots Meta Tags
HTTP Status Code
Site Architecture
Site Speed and Performance
XML Sitemaps
![Page 7: Web Analysis Report 28 th April 2015 Ahmad Raza. Agenda What is SEO? What are the channels that can Integrate well with SEO? 1 2 3 Stages involved in](https://reader036.vdocuments.us/reader036/viewer/2022070407/56649e4e5503460f94b444a8/html5/thumbnails/7.jpg)
On-Page Ranking Factors+
URLS
URL Duplication
Content: Shareable
HTML Markup
Other Meta Tags
Images
Out Bound Links
Titles
![Page 8: Web Analysis Report 28 th April 2015 Ahmad Raza. Agenda What is SEO? What are the channels that can Integrate well with SEO? 1 2 3 Stages involved in](https://reader036.vdocuments.us/reader036/viewer/2022070407/56649e4e5503460f94b444a8/html5/thumbnails/8.jpg)
Off-Page Ranking Factors+
Popularity: Gaining good traffic?
Trustworthiness: Keyword Stuffing, Cloaking, Virus?
Backlink Profile: Root Domains, Diversity, Followed?
Authority: DA/PA
Analytics
Competitor Analysis
![Page 9: Web Analysis Report 28 th April 2015 Ahmad Raza. Agenda What is SEO? What are the channels that can Integrate well with SEO? 1 2 3 Stages involved in](https://reader036.vdocuments.us/reader036/viewer/2022070407/56649e4e5503460f94b444a8/html5/thumbnails/9.jpg)
Tools for SEO Analysis:
On Page Tools Off Page Tools
Screaming Frog's SEO Spider
Xenu Link Sleuth
Google Page Speed
Pingdom
Webmaster Tools
Copyscape
Annie Cushing's Site Audit
Firebug
Moz
Majestic
Ahrefs
Analytics
Rankwatch
LinkChecker
Moz Bar
Citation Labs
![Page 10: Web Analysis Report 28 th April 2015 Ahmad Raza. Agenda What is SEO? What are the channels that can Integrate well with SEO? 1 2 3 Stages involved in](https://reader036.vdocuments.us/reader036/viewer/2022070407/56649e4e5503460f94b444a8/html5/thumbnails/10.jpg)
What are the channels that can Integrate well with SEO?3
Social Media and PPC are the two channels that can integrate well with SEO, not to mention the conventional email marketing might help bring some loyal users as well, which can contribute to SEO.
• Social Media• Pay Per Click• Email Marketing
![Page 11: Web Analysis Report 28 th April 2015 Ahmad Raza. Agenda What is SEO? What are the channels that can Integrate well with SEO? 1 2 3 Stages involved in](https://reader036.vdocuments.us/reader036/viewer/2022070407/56649e4e5503460f94b444a8/html5/thumbnails/11.jpg)
SEO Ranking Factors
1 Billion Active Users
600 m Active Users
500 m Active Users
20 m Active Users
![Page 13: Web Analysis Report 28 th April 2015 Ahmad Raza. Agenda What is SEO? What are the channels that can Integrate well with SEO? 1 2 3 Stages involved in](https://reader036.vdocuments.us/reader036/viewer/2022070407/56649e4e5503460f94b444a8/html5/thumbnails/13.jpg)
Social is the new player
• Shares
• Likes
• Comments
• Followers
• RTs/Mentions
• Links