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web 2.0 ny: how to score in a social world

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How to SCORE in a Social World An Introduction to Better Business Practices By Barry Libert & Alexa Scordato Making the Move: ME to WE

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Page 1: Web 2.0 NY: How to Score in a Social World

HowtoSCOREinaSocialWorld

AnIntroductiontoBetterBusinessPracticesByBarryLibert&AlexaScordato

MakingtheMove:MEtoWE

Page 2: Web 2.0 NY: How to Score in a Social World

MeetJoe.

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A.K.A.

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Mr.ME

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Joemanages

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CompanyME

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Hecaresabout

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Page 9: Web 2.0 NY: How to Score in a Social World

and

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Joespendstimetalkingtotheseguys

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Page 13: Web 2.0 NY: How to Score in a Social World

andreads

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Hetellstheseguyswhattodo

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…andpayslittleattentiontowhatthesepeoplearesaying.

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Heisgoodat

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Page 19: Web 2.0 NY: How to Score in a Social World

Butisbadat

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Page 21: Web 2.0 NY: How to Score in a Social World

Prettysoon,Joeisgoingtolooklikethis

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Page 23: Web 2.0 NY: How to Score in a Social World

WHY?

Page 24: Web 2.0 NY: How to Score in a Social World

CompanyME’sstocklookslikethis

Page 25: Web 2.0 NY: How to Score in a Social World

Andtheircustomers

Page 26: Web 2.0 NY: How to Score in a Social World

Feellikethis

Page 27: Web 2.0 NY: How to Score in a Social World

MeetJane

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A.K.A.

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Ms.WE

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JanemanagesCompanyWE

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Shecaresabout

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Page 33: Web 2.0 NY: How to Score in a Social World

and

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Page 35: Web 2.0 NY: How to Score in a Social World

Butshealsocaresabout

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Page 37: Web 2.0 NY: How to Score in a Social World

Shespendstime

Page 38: Web 2.0 NY: How to Score in a Social World

mentoringandhelpingemployees

Page 39: Web 2.0 NY: How to Score in a Social World

Andusestoolslike

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Page 41: Web 2.0 NY: How to Score in a Social World

Janereads

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Page 43: Web 2.0 NY: How to Score in a Social World

Butalsoreads

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Page 45: Web 2.0 NY: How to Score in a Social World

Janeisgreatat

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Page 47: Web 2.0 NY: How to Score in a Social World

andisexcellentat

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Page 49: Web 2.0 NY: How to Score in a Social World

CompanyWE’sstocklookslike

Page 50: Web 2.0 NY: How to Score in a Social World
Page 51: Web 2.0 NY: How to Score in a Social World

BecauseJaneandCompanyWElistento

Page 52: Web 2.0 NY: How to Score in a Social World
Page 53: Web 2.0 NY: How to Score in a Social World

Howcanyourcompanydothesame?

Page 54: Web 2.0 NY: How to Score in a Social World

ForgetME.

Page 55: Web 2.0 NY: How to Score in a Social World

SCORElikeWE.

Page 56: Web 2.0 NY: How to Score in a Social World

BeSOCIAL.

Page 57: Web 2.0 NY: How to Score in a Social World

Createaforum.

Buildcommunity.

Page 58: Web 2.0 NY: How to Score in a Social World

BeCO‐CREATIVE.

Page 59: Web 2.0 NY: How to Score in a Social World

StartanIdeashare.

Encourageinnovation.

Page 60: Web 2.0 NY: How to Score in a Social World

BeOPEN

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Startacompanyblog.

Joinasocialnetwork.

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BeREWARDING.

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Sponsoracontest

Givebacktoyourcommunity.

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BeEVALUATIVE.

Page 65: Web 2.0 NY: How to Score in a Social World

Usesurveys,commentsandratings.

Improveyourproduct.

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ExperiencethebenefitsofWE…

Page 67: Web 2.0 NY: How to Score in a Social World

Customersthatare50%moreloyal

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Andwillingtospend54%more

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Save87%oncustomersupportcosts…

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Andreceive2xmorepositivefeedback.

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WEprofitmorethanME.

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WEsavemoremoneythanME.

Page 73: Web 2.0 NY: How to Score in a Social World

WEinnovatemorethanME.

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WEARESMARTERTHANME.

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vs.

We

Me

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Whatkindofcompanyareyou?

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AWeAreSmarterProduction

www.wearesmarter.org

Page 78: Web 2.0 NY: How to Score in a Social World

Thankyou!Photos:WSJ(Slide14,40):http://flickr.com/photos/cafemama/853536623/in/

photostreamOtherphotos:http://www.istockphoto.com

Statistics:www.bazaarvoice.com/industryStats.html

Inspiration:http://www.slideshare.net/chereemoore/meet‐henry/

QUESTIONS?FEEDBACK?

EmailBarry:[email protected]:[email protected]

FollowusonTwitter:@blibert,@alexa


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