HowtoSCOREinaSocialWorld
AnIntroductiontoBetterBusinessPracticesByBarryLibert&AlexaScordato
MakingtheMove:MEtoWE
Joespendstimetalkingtotheseguys
Hetellstheseguyswhattodo
…andpayslittleattentiontowhatthesepeoplearesaying.
Prettysoon,Joeisgoingtolooklikethis
CompanyME’sstocklookslikethis
Andtheircustomers
JanemanagesCompanyWE
Butshealsocaresabout
mentoringandhelpingemployees
CompanyWE’sstocklookslike
BecauseJaneandCompanyWElistento
Howcanyourcompanydothesame?
Createaforum.
Buildcommunity.
StartanIdeashare.
Encourageinnovation.
Startacompanyblog.
Joinasocialnetwork.
Sponsoracontest
Givebacktoyourcommunity.
Usesurveys,commentsandratings.
Improveyourproduct.
ExperiencethebenefitsofWE…
Customersthatare50%moreloyal
Andwillingtospend54%more
Save87%oncustomersupportcosts…
Andreceive2xmorepositivefeedback.
WEprofitmorethanME.
WEsavemoremoneythanME.
WEinnovatemorethanME.
WEARESMARTERTHANME.
Whatkindofcompanyareyou?
AWeAreSmarterProduction
www.wearesmarter.org
Thankyou!Photos:WSJ(Slide14,40):http://flickr.com/photos/cafemama/853536623/in/
photostreamOtherphotos:http://www.istockphoto.com
Statistics:www.bazaarvoice.com/industryStats.html
Inspiration:http://www.slideshare.net/chereemoore/meet‐henry/
QUESTIONS?FEEDBACK?
EmailBarry:[email protected]:[email protected]
FollowusonTwitter:@blibert,@alexa