social media strategies and tactics for the job search
DESCRIPTION
Recruiters and hiring managers are increasingly using social media to reach out to candidates. In 2012, 92% of recruiters surveyed by Jobvite stated that they used social media to support their recruitment effort, 73% stated that they hired a candidate identified through social media This workshop is designed tol help job seekers understand and leverage social media platforms to harness this growing trend Key topics: What is social media? Understanding social recruiting/social job search Understanding the main platforms in the context of the job search Social job search strategies and tactics What happens in Vegas… ends up on social media, find out what may hurt your search Integrating social media in your overall job search strategy Identifying the platforms that fit your job search strategy Developing and managing your online brand Segmenting your databases to target your audiences Optimizing your profile for searches Establishing your expertise Strategically growing your network Out of sight out of mind: Staying front and center Tools to help you maximize your social media timeTRANSCRIPT
Social media strategies Social media strategies and tactics for your job and tactics for your job
searchsearch
Philippe GadeynePhilippe Gadeyne
Spinnaker Spinnaker MarketingMarketing
Social Media from strategy to implementationSocial Media from strategy to implementation760-884-8081760-884-8081
[email protected]@spinnakermarcom.com
Network In Your CityNetwork In Your CityFind Business Find Business
and and Career networking events Career networking events
in your neighborhoodin your neighborhood
www.NetworkInYourCity.comwww.NetworkInYourCity.com
I am looking for a job, I am looking for a job,
What is social mediaWhat is social mediaWhy should I care?Why should I care?
Philippe Gadeyne: Social Media from strategy to implementationPhilippe Gadeyne: Social Media from strategy to implementation
What is social media?What is social media?
Social media is the leveraging of social Social media is the leveraging of social technology to maximize exposure, create technology to maximize exposure, create
networking opportunities, build relationships networking opportunities, build relationships and create job opportunitiesand create job opportunities
Why should I care?Why should I care?
Recruiters use of social media for Recruiters use of social media for recruitingrecruiting
What platforms do they use What platforms do they use
Have hired a candidate identified Have hired a candidate identified through social mediathrough social media
Social network used to hire Social network used to hire candidatescandidates
Did they review social media Did they review social media profilesprofiles
How did they reactHow did they react
How did you get your current job?How did you get your current job?
How did you find your favorite jobHow did you find your favorite job
Why do recruiters use social Why do recruiters use social networksnetworks
77% Reach passive job seekers77% Reach passive job seekers 74% Lower cost74% Lower cost 72% Source of hard to find skills and 72% Source of hard to find skills and
experienceexperience 72% Good way to find target candidates72% Good way to find target candidates 60% Identify potential candidates before a 60% Identify potential candidates before a
requisition opensrequisition opens
In what candidate source will your In what candidate source will your company invest more?company invest more?
76% Employee referrals76% Employee referrals 72% Social networks72% Social networks 64% Corporate career sites64% Corporate career sites
In what candidate source will your In what candidate source will your company invest less?company invest less?
72% Outside recruiters/search firms72% Outside recruiters/search firms 57% Job boards57% Job boards
What % of your company’s What % of your company’s vacancies are listed on job boardsvacancies are listed on job boards
57%57%
What does that mean for you?What does that mean for you?
More jobs will be filled through live and More jobs will be filled through live and online networkingonline networking
Job Boards will become more and more Job Boards will become more and more irrelevantirrelevant
Social job search strategies and tactics
Social media is not a magic wand Social media is not a magic wand
integrating it in your overall job search strategy
Is critical
What happens in Vegas…
Ends up on social media…
What you don’t know
Could hurt your job search
What do I do?
Reputation monitoringReputation monitoring
Reputation management
HowHow do I do that do I do that
Google AlertsGoogle Alerts
Social MentionSocial Mention
Other monitoring toolsOther monitoring tools
TwitterTwitter TweetdeckTweetdeck HootsuiteHootsuite
MonitorMonitor
Your nameYour name Variations on your nameVariations on your name Target companiesTarget companies Target products/servicesTarget products/services RecruitersRecruiters Hiring managersHiring managers Key company employeesKey company employees
If you already have social media If you already have social media profilesprofiles
Clean them upClean them upCheck your privacy settingsCheck your privacy settingsActively monitor the feedsActively monitor the feeds
Understanding the platforms in Understanding the platforms in relation to your job searchrelation to your job search
LinkedInFacebookGoogle+Twitter
YouTubeSlideshare
BlogsWebsite
Create your profilesCreate your profiles
TwitterTwitter
Optimize your profilesOptimize your profiles
It’s all about SEOIt’s all about SEO
Companies optimize their websites to be Companies optimize their websites to be found easilyfound easily
Consumers do not want to spend a lot of time time looking for what they want
Neither do recruiters
Make your profiles searchableMake your profiles searchable Open them to the publicOpen them to the public Make it easy for recruiters to contact youMake it easy for recruiters to contact you Make it easy for others to share your Make it easy for others to share your
profileprofile Use keywords in your summaryUse keywords in your summary Use keywords in your experienceUse keywords in your experience
Establish your expertiseEstablish your expertise
Use keywordsUse keywords Craft your professional headlineCraft your professional headline Craft your custom LinkedIn urlCraft your custom LinkedIn url
Who can remember or enter without typoWho can remember or enter without typohttp://www.linkedin.com/pub/steve-costello/9/696/a01 http://www.linkedin.com/pub/steve-costello/9/696/a01
Custom url:Custom url:http://www.linkedin.com/in/steve-costellohttp://www.linkedin.com/in/steve-costello
Add schoolsAdd schools Add specialtiesAdd specialties Add publications, patents, certificationsAdd publications, patents, certifications Add projectsAdd projects
Ask for recommendationsAsk for recommendations
Testimonials (AKA Testimonials (AKA recommendations) are the most recommendations) are the most
powerful form of advertising, they powerful form of advertising, they build credibilitybuild credibility
Don’t abuse themDon’t abuse them Be specific, recommendations have a purpose; making a Be specific, recommendations have a purpose; making a
pointpoint Guide the person you ask the recommendation to, do not Guide the person you ask the recommendation to, do not
write it for him/herwrite it for him/her If the recommendation you receive does not satisfy you, If the recommendation you receive does not satisfy you,
you can send it back and ask the sender to modify it, again, you can send it back and ask the sender to modify it, again, be specific when you do so.be specific when you do so.
Large number of reciprocal recommendations destroy Large number of reciprocal recommendations destroy credibility.credibility.
Publish a blogPublish a blog Publish a vlogPublish a vlog Use updates at least dailyUse updates at least daily Participate in group discussionsParticipate in group discussions Create discussions groupsCreate discussions groups
How do I select discussion groupsHow do I select discussion groups
Discussion groupsDiscussion groups
Find groups related to your field or interest Find groups related to your field or interest (personal and professional)(personal and professional)
Look for large group with active Look for large group with active discussions for maximum exposurediscussions for maximum exposure
Participate by bringing value to the Participate by bringing value to the conversation to establish and advertise conversation to establish and advertise your expertiseyour expertise
Engage influencersEngage influencers
Develop your networkDevelop your network
StrategicallyStrategically
Building your networkBuilding your network
Online networking is only the first step. Online networking is only the first step.
As much as you can, try to move from As much as you can, try to move from “online” to “in person”, face to face or over “online” to “in person”, face to face or over
the telephonethe telephone
Unless you are marketing something, it’s not Unless you are marketing something, it’s not a game of number, it’s about relationships, a game of number, it’s about relationships,
quality and about leveragingquality and about leveraging
Make a list ofMake a list of
Who you knowWho you know Who you work withWho you work with Who you do business withWho you do business with Who you socialize withWho you socialize with
Assess your contactsAssess your contactsDo they belong on your job related Do they belong on your job related
social media platform?social media platform?
Don’t prejudgeDon’t prejudge
Invite them to join your social Invite them to join your social media job searchmedia job search
On LinkedInOn LinkedIn
Use search toolsUse search tools
Find, follow, inviteFind, follow, invite
Advanced searchAdvanced searchCompaniesCompaniesPeoplePeopleJobsJobsDiscussion groupsDiscussion groupsConnect your email address booksConnect your email address books
On FacebookOn Facebook
Like Facebook corporate job accounts Follow company accounts Follow industry influencers Follow recruiters and hiring managers
Other toolsOther tools
BranchoutBranchout BeknownBeknown
On TwitterOn Twitter
Twitter toolsTwitter tools TwellowTwellow WefollowWefollow TweetfindTweetfind Tweetdeck directoryTweetdeck directory Hootsuite directoryHootsuite directory
Other’s listsOther’s lists LinkedIn profilesLinkedIn profiles
TweetdeckTweetdeck
HootsuiteHootsuite
Inviting Dos and Don’tsInviting Dos and Don’ts
Who can you invite?Who can you invite?
People you knowPeople you know People whom you have a connection to:People whom you have a connection to:
WorkWork Social groupSocial group SchoolSchool
People in the discussion groups you People in the discussion groups you belong tobelong to
22ndnd connections through introduction connections through introduction
Don’tsDon’ts
• Send direct invitations people you don’t know Send direct invitations people you don’t know and/or have not communicated withand/or have not communicated with
• Don’t use false reasons to go around LinkedIN Don’t use false reasons to go around LinkedIN rules such as using “friend” as a reason when you rules such as using “friend” as a reason when you are notare not
• Use the generic invitationUse the generic invitation• Try to ask them or sell them something in your Try to ask them or sell them something in your
invitation, it’s a “Pay it forward” system.invitation, it’s a “Pay it forward” system.
DosDos
• Remind them of who you are and how you know Remind them of who you are and how you know themthem
• If they are in one of your connections’ network, ask If they are in one of your connections’ network, ask your connection to help you connect your connection to help you connect
• If you do not know that person, and have no 2If you do not know that person, and have no 2ndnd connection, participate in discussion group and connection, participate in discussion group and engage the person you want to invite before you engage the person you want to invite before you invite her/himinvite her/him
Use available tools to automate and track Use available tools to automate and track your effortyour effort
Organize your databasesOrganize your databases
Email is one of the ways to keep in touch Email is one of the ways to keep in touch with a lot of contactswith a lot of contacts
To be effective, your communication has To be effective, your communication has to be relevantto be relevant
Segment your databaseSegment your database
Segmenting your LinkedIn Segmenting your LinkedIn databasedatabase
With tagsWith tags
Segmenting your Facebook Segmenting your Facebook DatabaseDatabase
Using ListsUsing Lists
Segmenting your Twitter Segmenting your Twitter databasedatabase
Using ListsUsing Lists
Using Twitter to find jobsUsing Twitter to find jobs
Tweetmyjobs.comTweetmyjobs.com
TwitjobsTwitjobs
TweetajobTweetajob
TwitjobsearchTwitjobsearch
Research companies and recruitersResearch companies and recruiters
SearchSearch ListenListen Read feedsRead feeds Read articlesRead articles
RespondRespond
Out of sight out of mind: Staying front and center
Updates/posts/tweets inform your network Updates/posts/tweets inform your network of your activitiesof your activities
They shows you are proactiveThey shows you are proactive Make them relevantMake them relevant Updates are not just professionalUpdates are not just professional Updates show up on your connections’ Updates show up on your connections’
home page/wall/feed, they keep you home page/wall/feed, they keep you “alive”“alive”
Integrate your traditional job Integrate your traditional job search and social job searchsearch and social job search
Add your social media platforms to Business cardsResumesMarketing materialEmail signatureIntegrate social sharing on your website and blog
““If you do not like change, If you do not like change, you will like irrelevancy even less”you will like irrelevancy even less”
General Eric ShinsekiGeneral Eric Shinseki
Accept new technologies Accept new technologies Learn themLearn themUse them.Use them.
Your relevancy in the job market Your relevancy in the job market is at stakeis at stake
Special offerSpecial offer
I will spend 3 hours with 2 of you I will spend 3 hours with 2 of you
No chargeNo charge
Connect with me on LinkedIn*Connect with me on LinkedIn*Follow my Facebook pageFollow my Facebook page
*has to be done the right way*has to be done the right way
Connect with meConnect with me
LinkedIn.com/in/pgadeyneLinkedIn.com/in/pgadeyneFacebook.com/SpinnakerMarketingFacebook.com/SpinnakerMarketing
Twitter.com/SpinMktgTwitter.com/SpinMktg
The presentation, PDF and resources links The presentation, PDF and resources links will be available on will be available on
SpinnakerMarcom.comSpinnakerMarcom.com
Philippe GadeynePhilippe Gadeyne
Philippe GadeynePhilippe Gadeyne
Spinnaker MarketingSpinnaker MarketingSocial Media from strategy to implementationSocial Media from strategy to implementation
[email protected]@spinnakermarcom.com