we power the content that builds your brand
TRANSCRIPT
We power the content that builds your brand
Widen is a marketing technology company.
We connect marketing content
By innovating, operating and servicing
marketing technologies that...
Create and capture new content
Manage and organize existing content
Share and distribute relevant content
Analyze and track successful content
The industry calls itDigital Asset Management
The proven leader of DAM in the cloud
Consolidate all of the tools you
use today...
into one master marketing content command center for all audiences.
The world’s marketing content is powered by Widen
“At the end of the day, we make pants. They’re not fashion, they’re part of your gear, your equipment, and what you do for your job. We provide really awesome gear to people who need to be really awesome.”
And Widen’s DAM solution, The Media Collective, helps 5.11 Tactical’s retailers get these people what they need to be awesome.
Benefits to your executives● Save time● Save money● Connect to revenue, faster
With DAM at the heart of the marketing technology ecosystem, you get MORE from ALL the digital assets you use across ALL your customer touchpoints.
1 ) IDENTIFY ALL PLACES CONTENT LIVES TODAY AND SOURCES OF NEW CONTENT GOING FORWARD.
2 ) THINK ABOUT ALL PEOPLE WHO NEED YOUR CONTENT AND AREAS TO STREAMLINE WORKFLOW.
3 ) THINK ABOUT THE OTHER TOOLS YOU’RE USING THAT ALSO USE YOUR ASSETS.
TIPS FOR MOVING FORWARD
1 ) ASSIGN A PROJECT OWNER, BACKUP OWNER AND SET A PROJECT SCHEDULE. IDENTIFY YOUR ADMIN.
2 ) WORK WITH US TO CONCEPT RELATABLE AND FLEXIBLE METADATA SCHEMAS AND TAXONOMY.
3 ) PLAN HOW YOU WILL LAUNCH, TRAIN AND BUILD USER ADOPTION. START SMALL AND BUILD ON THE SUCCESS.
TIPS FOR IMPLEMENTATION
Ian Michaels,Analyst for Gleanster DAM Research Report
“If content is king, it needs a castle (DAM) and analytics is the queen, making content come full circle.”
CONTACT [email protected]
See our DAM blog at Widen.com/blog
Follow us on Twitter @WidenEnterprise
Join us on LinkedIn.com/company/widen-enterprises