we love change? change is scary!
DESCRIPTION
Note: the audio is a recording of a quite fast-paced rehearsal. The audio from the presentation, including me improvising a little song, will be available as a UIE podcast. ------------------------------- Humans are creatures of habit who find dealing with change difficult. Even when we’ve planned and desired it, its manifestation scares us. As UX designers, we’re often the ones who make changes tangible. Sometimes met with love, more often met with resistance. Drawing from psychology, philosophy and change management theory, this IA Summit 2011 session discusses how e.g. re-designs like the new Twitter, incremental changes to Facebook, or the updates to Meetup.com were introduced, communicated and received. And it’s not only about consumer products. A new tool or software can change how people go about their daily work. Without their buy-in, the best design fails. The website we’re building for our client can cause them to re-think their approach to content, development, or their internal structure. This can be challenging. How can UX help to make the project successful?TRANSCRIPT
We Love Change? Change Is
Scary!
Johanna Kollmann@johannakoll
IA Summit 2011, Denver, CO
Satir Change ModelTime
Status Quo
New Status Quo
Productivity
Foreign Element
Transforming Idea
Practice & Integration
Chaos
Adapted from http://www.satirworkshops.com/workshops/balancing-act/satir-change-model/
Marketing & PR
Redesign
Community Management
Change management
Psychology
Philosophy
So, books for managers.
What do they say about change?
Decision/vision
Build up
Manifestation
Follow up
A (very) simple change process
Satir Change ModelTime
Status Quo
New Status Quo
Productivity
Foreign Element
Transforming Idea
Practice & Integration
Chaos
Adapted from http://www.satirworkshops.com/workshops/balancing-act/satir-change-model/
Decision/vision
Build up
Manifestation
Follow up
A (very) simple change process
Decision/vision
Build up
Manifestation
Follow up
A (very) simple change process
http://meetupblog.meetup.com/2009/08/new-feature-members-can-post-ideas-for-meetups-and-vote-on-them.html
Blog announcement, 05.08.2009
Decision/vision
Build up
Manifestation
Follow up
A (very) simple change process
If you want to make enemies, try to change something. ~Woodrow Wilson
TOOLS
UX Tracer Bullet (Anders Ramsay)
Satir Change ModelTime
Status Quo
New Status Quo
Productivity
Foreign Element
Transforming Idea
Practice & Integration
Chaos
Adapted from http://www.satirworkshops.com/workshops/balancing-act/satir-change-model/
Decision/vision
Build up
Manifestation
Follow up
A (very) simple change process
Exemplary Experience Architecture
confidential, hence no detailed descriptions
Exemplary Value Map
confidential, hence blurry
Take-aways
It’s true, we don’t like change on first encounter.
Change management is about communication. How
are you/your client communicating change?
Befriend your communication allies. Collaborate!
Design for success. Let people achieve their core
goals with the new design to move them from chaos
to practice and integration.
A believable vision talks about customers, and
business.
Things alter for the worse spontaneously, if they be not altered for the better designedly. ~Francis Bacon
If you want to truly understand something, try to change it. ~Kurt Lewin
Sweden on H-Day: http://en.wikipedia.org/wiki/File:Kungsgatan_1967.jpgBook by Andrea K.: http://www.flickr.com/photos/andrea_k/339229476Tracer bullet by David Weber: http://www.flickr.com/photos/david_weber/756985210/Communication drain by Rupert Ganzer: http://www.flickr.com/photos/loop_oh/3294984769/Bike tools by Bre Pettis: http://www.flickr.com/photos/bre/552152780/
Image credits
Amanda Wright and Anders RamsayRichard Wand and the EMC Consulting teamFriends and colleagues who listened to my dry-runs and provided feedback
Thank you
Johanna Kollmann - @johannakoll
User Experience @ EMC Consulting
My personal wish is that change management ceases to exist.
That we commit to evolving our businesses, organisations and departments, improving and developing them as business as usual.
~Keely Nugent, author of 'Change, bring it on’