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WRITTEN COMMUNICATION

COURSE CODE : BA 7108UNIT 2: SOCIAL

COMMUNICATION

Prepared and presented by,N. Ganesha Pandian,Assistant professor,

Madurai school of management

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CONTENTS Blogs Reviews (films, books) Posting comments Tweets Cross-cultural communication Gender sensitivity In communication

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MEANING OF SOCIAL COMMUNICATION

Social communication is a field of study that primarily explores the ways information is perceived, organized, transmitted and understood and its impact on social purpose and functions

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TYPES OF SOCIAL COMMUNICATION

1. Formal social communication2. Informal social communication

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PROBLEMS OF SOCIAL COMMUNICATION

1. Confusing communication2. Giving too little or too much

information3. Repetitive communication4. Speaking out of box5. Talking too slowly

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TOOLS OF SOCIAL COMMUNICATION

1. Blogs2. Reviews3. Posting comments 4. Tweets

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BLOGS Blog is an abbreviated version of “weblog”,

which is a term used to describe websites that maintain an ongoing chronicle of information

A blog features diary-type commentary and links to articles on other websites, usually presented as a list of entries in reverse chronological order

Blogs range from the personal to the political and can focus on one narrow subject or a whole range of subjects

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CONTD… Blogs tend to have a few things in

common:1. A main content area with articles listed

chronologically2. An archive of older articles3. A way for people to leave comment

about articles 4. A list of links to other related sites

“Blog roll”5. One or more “feeds” like RSS, Atom or

RDF files

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CHARACTERISTICS OF BLOGS A type of website which has posts appearing in

reverse order Most recent blog at first Updated frequently and regularly Typically have an area for people to comment or

respond Also contains links to other websites Individual authors or collection of authors History or an archive of previous blog post

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TYPES OF BLOG

Personal blogs Corporate or organizational blogs By media type By device

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ADVANTAGES OF BLOG Connect with friends Political blogs Business blogs Sports blogs Technology blogs

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DISADVANTAGES OF BLOGS Little privacy as anyone who has a blog can view

your blog Be careful as people can gather information of

you Takes lot of time to update and post an entry Regular writing may sometimes rise to slang and

sloppy way (spoil the quality of writing) No confidentiality as it is a public forum

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REVIEWS A review is an evaluation of a publication, a

product, a service or a company such as a movie, video game, musical composition, book and etc.,

Book reviews: A book review is an article that is published

in a newspaper, magazine, or scholarly work that describes and evaluates a book

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STEPS IN WRITING A BOOK REVIEW Statement of essential information Outline author’s purpose Scan of table of contents State the theme and the thesis of the book Explain the method of development Evaluate the book Find extra information Make note of the book’s format Check the back matter summarize

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IMPORTANCE OF BOOK REVIEWS

Help other readers Boost readership Evaluate the material

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FILM REVIEWS A movie review is the opinion of

someone who has seen a particular movie written in an article about that movie

Film criticism is the analysis and evaluation of films, individually and collectively

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STEPS IN WRITING FILM REVIEW Check the reviews of other film critics Summarize the plot without giving away

twists Be critical without being offensive Highlight the strengths of the film Refer other Films’ performances Analyze the critical and technical

aspects

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IMPORTANCE OF FILM REVIEW

A good movie review is supposed to give a balanced viewpoint, and listing all positive as well as negative aspects

Movie reviews go about taking a wholesome viewpoint of the movie, its actors, their performances, direction standards, script and story, quality of screenplay and background scores

Movie critic to balanced and unbiased in his review

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POSTING COMMENTS Comments are temporary “post-it”

notes left on question or answer. They can be up-voted and flagged, but

do not generate reputation. There is no revision history and when

they are deleted they are gone for good

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CONSIDERATION IN POSTING COMMENTS Private comments should not be posted in public

forum Be considerate and respectful of fellow posters Use standard writing style and punctuation Be respectful (not to use abusive language) Protect yours’ and others personal information Check that you are not copying any material,

intellectual property Comments should be your own original thinking

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ADVANTAGES OF POSTING COMMENTS

Make good relationship with other bloggers

Respond to other comments Introduce yourself and your blog to

others Be noticed by others Building community forum

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DISADVANTAGES OF POSTING COMMENTS

Abusive comments and insults

Comment spam

Wasted time

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TWEETS Twitter was created in March 2006 by Jack

Dorsey and July, the social networking site was launched

Twitter’s origin lie in a “daylong brainstorming session” held by board members of the podcasting company Odeo

Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets

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TIPS FOR POSTING TWEETS Follow the character limit Make it shareable Use correct grammar Carve a niche for yourself Be consistent Use of hash tags Don’t automate anything Be personable, not personal Find the equilibrium in posting tweets

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ADVANTAGES OF TWEETS Powerful tool for obtaining

information/news To reinforce personal brand and

awareness Get feedback Use it HR tool to recruit people Marketing opportunities Boost your website traffic Make new friends

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CONTD… Spreading social network Get votes Event updates Promotion Find future prospects online Twitter and mobile Offer live exposure

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DISADVANTAGES OF TWEETS Twitter has character limit to its posts Twitter offers a direct message feature that lets user

speaks privately to each other, similar to sending a e-mail

Spam on twitter usually tags your user name with a link to a website – easy to remove, but is still nuisance

Most of twitter accounts are inactive Beside tweeting and sharing pictures, nothing to do Need lot of followers to get success in promoting in

twitter

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GENDER SENSITIVITY IN COMMUNICATION Gender sensitivity is the act of being

aware of the ways people think about gender, so that individual rely less on assumptions about traditional and outdated views on the roles of men and women

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SOCIO-CULTURAL FACTORS UNDERLYING SEX-BASED DISCRIMINATION

1. Cultural sensitivity2. Biased language 3. Sexist pronouns

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GENDER SENSITIVITY IN COMMUNICATION Making people aware of the lower status of

women and the possibility of raising this status Enhance people’s perception of unequal gender

relations Process of creating awareness of women’s issue

and the disadvantaged status of women in society Group of activities including gender sensitivity

training that results in greater awareness of a problem’s roots

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CROSS-CULTURAL COMMUNICATION

Communication in cross culture is generally termed as “Cross-culture communication or intercultural communication”

Cross-cultural communication is defined as a process of exchanging, negotiating and mediating one’s cultural differences through language, non-verbal gestures and space relationships

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CONTD… According to N. Adler, “Cross cultural

factors clearly create the potential for increased communication problems. Different individuals in the organization may possess different cultural backgrounds”

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FACTORS AFFECTING COMMUNICATION IN CROSS CULTURAL SETTING

1. Languagei. Gross translation problemii. Subtle distinction from language to language iii. Culturally based variations

2. Environment and technology3. Social organization 4. Non- verbal communication

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IMPROVING CROSS- CULTURAL COMMUNICATION Risk of making elementary mistakes Language skills are unequal, clarifying one’s

meaning in five ways will improve communication:

- Avoid using slangs and idioms- choosing words that convey only one meaning- Recognizing accent and intonation

- respect the local formalities and style

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CONTD… Investigate their culture’s perception of

your culture It is expedient to show some respect by

learning a few words. A translator can convey the message The choice of words represent the

relationship between reader and writer