Public Ralations Commuication

Supervised by: Dr. Mohammed Ibahrine

Meyem ChaouiMehdi Benyaich

Outline

1. Definition of communication1. Definition of communication

2. Chapter Plans: 1- Goals of Communication. 2- Grunig-Hunt Public relations Models. 3- S-E-M-D-R Communications Processe.

2. Chapter Plans: 1- Goals of Communication. 2- Grunig-Hunt Public relations Models. 3- S-E-M-D-R Communications Processe.

3.Case Study3.Case Study

1- Definition of communication

• What is communication?

Ears are important!

What is communication…

Communication is a process of exchanging information, imparting ideas, and making

oneself by others.

What is Communication…

Communication is a very important tool for the effectiveness and success of Public

Relation Professionals.

Communication as a tool for PR

WrittingWritting

ListeningListening

Counceling

Speaking

Promoting

Communication Skills

Communication Skills

Public Relations

2- Goals of Communication

Goals of communication

Inform

Persuade

Motivate

Build mutual understanding

3- Grunig-Hunt Public relations Models.

• Press agentry/publicity.

• Public Information.

• Two way asymmetric.

• Two-way symmetric.

Let’s Discuss 3- S-E-M-D Communications Processe.

ourceource

ncoderncoder

essage essage

ecoderecoder

eceivereceiver

What is the Source…

....

Central person or organization Central person or organization

doing the communicatingdoing the communicating

What is the Encoder…

»» translate from an idea to a translate from an idea to a

communicationcommunication

»» Use semantics. Use semantics.

What is the Message…

Medium

person

Content

What is the Decoder…

Media

Peer Groups Semantics

Symbols

Stereotypes

What is the Receiver…

• It may change attitudes.It may change attitudes.

» » rarely happensrarely happens

• It may crystallize attitudes.It may crystallize attitudes.

» » happens oftenhappens often

• It may create a wage of doubt.It may create a wage of doubt.

• It may do nothing.It may do nothing.

» » feedback is still necessaryfeedback is still necessary

Recap

SOURCE

DECODER

MESSAGERECEIVER

ENCODERFEEDBACK