WT🙊

#🍆Banned from Instagram

😂Oxford Dictionary’s word of 2015

🐮15,000 years apart

What’s old is new again….

The secret of change is to focus all your energy, not on fighting the old, but on building the new -Socrates 🏀

communication is an interface

Communication theory & the 7 elements

💬📜🤔

1. SourceThe person or thing that is attempting to share information.

👨 🤖 🚘People > Bots < Things

2. MessageThe information, and the meaning

I’ll see you later 😊

I’ll see you later 😠

I’ll see you later 😏 Symbols & Signals

“He alone, who owns the youth, gains the future.”

“He alone, who owns the youth, gains the future.”Actual quote source

3. Encoding

The process of assembling a message with the objective that the receiver can comprehend it - the quality of the message.

4. Channel

🗣✍📱🖖📡🚦

There are many….

📰📥 / 🖥 📲 …and they cross

5. DecodingCommunication is only successful when both the source and receiver understand the same information.

AI isn’t always the best solution

BASAAP 👉Be As Smart As A Puppy

6. Receiver

7. Feedback😨

💬 📈

And in digital communication, feedback is quantifiable and measurable

1. Source 2. Message 3. Encode 4. Channel 5. Decode 6. Receiver 7. Feedback

🤔WHY do we communicate in the first place?

JTBDJobs To Be Done Framework

“Most companies segment their markets by customer demographics or product characteristics and differentiate their offerings by adding features and functions.

But the consumer has a different view of the marketplace. He simply has a job to be done and is seeking to 'hire' the best product or service to do it.”

or

🍷 🌮 💃 Does Netflix compete only with cinemas or television?…

?

1. What’s old is new 2. Communication can be an interface 3. There are 7 elements to communication 4. Use JTBD when designing solutions 5. BASAAP 🐶

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