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Ways You Can Increase Your Automotive Social

Media Marketing Efforts Quickly

Image 1 How to Enhance Your Dealership’s Automotive Social Media Marketing

Building a presence online is key if your auto dealership wants continued growth in this technology-driven age. There are many great avenues you can take for growing online, but social media is one of the easier platforms to master. You just need to set up a profile for your dealership, build a following, and post regularly about your services and inventory. Achieving success with automotive social media marketing can be easy if you know and follow the right process.

January 23, 2017

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Develop the Right Plan and Goals Marketing experts will first ask you, “Why are you using social media marketing?” Is it to attract more visitors to your dealership’s website, or are you trying to raise brand awareness? After identifying your goals, your marketing specialist will then map out a social media marketing plan, which begins with the right platform. Facebook is one of the biggest platforms for spreading your dealership’s reach across different age groups. In terms of a more visual platform that targets younger car shoppers, Instagram might be your best bet. This platform, owned by Facebook, had more than 400 million active users in 2010. Now, this doesn’t mean you can’t use multiple social media channels. If your dealership is just starting out, focus on only a couple of platforms where you can gain maximum exposure. Maintain a Positive Image Across Every Platform You need to maintain a positive image for your dealership, no matter what social media platform you use. A marketing specialist can assist with this aspect by responding to both positive and negative comments. This shows that your dealership cares about customer input, and that you are willing to learn from your mistakes to provide quality service. Every social media page and comment is monitored by this specialist, and they’ll use a professional, friendly tone throughout. They can even take screenshots of positive comments and reviews, and turn them into a promotional advertisement featured on your dealership’s page. Once new visitors come to the website, they’ll instantly see that your dealership has a positive reputation. Being successful with social media marketing starts with the tactics you employ. Hire a marketing expert to come up with the right tactics based on your dealership’s audience and goals. With their help, your dealership can gradually see an increase in online traffic.

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About Maximized Marketing: Social media is a huge part of gaining customers in the automotive industry. Maximized Marketing is here to help in case you need a hand in managing any aspect of the social media marketing process. We can assist you in generating content for your posts, or responding to followers on a daily basis. Let our knowledge and efficiency take some weight off of your shoulders. Sources: 20 Popular Social Media Sites Right Now, smallbiztrends.com How to Choose the Best Social Media Platform for Your Business, entrepreneur.com How to Calculate CTR, smallbusiness.chron.com