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What are Analytics? Analytics often involves studying past historical data to research potential trends, to analyse the effects of certain decisions or events, or to evaluate the performance of a given tool or scenario The goal of analytics is to improve the business by gaining knowledge which can be used to make improvements or changes The VQVC of the visitors you have of your website Volume The pages they land on Where they come from Quality Do they convert? Are they interested in your product/services? Value Set up your goals e.g. google tag manager to identify those valuable audinces Cost What is your cost per lead? Do the costs outweigh the benefits? The Google Demo Account allows you to gain experience around Google Analytics and learn and use key features such as: Access all the Standard reports to see which ones are useful to you Get inspiration from predefined dashboards and segments imported from the Solutions Gallery to create your own Alter reports by adding table filters and secondary dimensions, and by changing the report type Learn how to compare audience, acquisition, behaviour and conversion performance to a previous date range period Create your own personal assets such as custom reports, annotations, shortcuts and custom alerts Become familiar with the predefined attribution models and even create your own Determine whether features you don't haven’t implemented could be beneficial to you e.g. AdWords and Search Console integrations Use it as a companion when following a training course Want more mind maps? http://www.DigitalMarketingU.com Articles maximising your analytics usage 5 Tips on Gauging Content Performance with Google Analytics 21 Actionable Google Analytics Tips That'll Boost Your Sales Social Media Analytics Tips: 7 Ways to Get The Most Out of Your Data Gauge the effectiveness of your website and make smarter decisions using Analytics

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Page 1: Want more mind maps? €¦ · Articles maximising your analytics usage 5 Tips on Gauging Content Performance with Google Analytics 21 Actionable Google Analytics Tips That'll Boost

WhatareAnalytics?

Analyticsofteninvolvesstudyingpasthistoricaldatatoresearchpotentialtrends,toanalysetheeffectsofcertaindecisionsorevents,ortoevaluatetheperformanceofagiventoolorscenario

Thegoalofanalyticsistoimprovethebusinessbygainingknowledgewhichcanbeusedtomakeimprovementsorchanges

TheVQVCofthevisitorsyouhaveofyourwebsite

VolumeThepagestheylandon

Wheretheycomefrom

QualityDotheyconvert?

Aretheyinterestedinyourproduct/services?

Value Setupyourgoalse.g.googletagmanagertoidentifythosevaluableaudinces

CostWhatisyourcostperlead?

Dothecostsoutweighthebenefits?

TheGoogleDemoAccountallowsyoutogainexperiencearoundGoogleAnalyticsandlearnandusekeyfeaturessuchas:

AccessalltheStandardreportstoseewhichonesareusefultoyou

GetinspirationfrompredefineddashboardsandsegmentsimportedfromtheSolutionsGallerytocreateyourown

Alterreportsbyaddingtablefiltersandsecondarydimensions,andbychangingthereporttype

Learnhowtocompareaudience,acquisition,behaviourandconversionperformancetoapreviousdaterangeperiod

Createyourownpersonalassetssuchascustomreports,annotations,shortcutsandcustomalerts

Becomefamiliarwiththepredefinedattributionmodelsandevencreateyourown

Determinewhetherfeaturesyoudon'thaven’timplementedcouldbebeneficialtoyoue.g.AdWordsandSearchConsoleintegrations

Useitasacompanionwhenfollowingatrainingcourse

Wantmoremindmaps?http://www.DigitalMarketingU.com

Articlesmaximisingyouranalyticsusage

5TipsonGaugingContentPerformancewithGoogleAnalytics

21ActionableGoogleAnalyticsTipsThat'llBoostYourSales

SocialMediaAnalyticsTips:7WaystoGetTheMostOutofYourData

Gaugetheeffectivenessofyourwebsiteandmakesmarterdecisionsusing

Analytics

Page 2: Want more mind maps? €¦ · Articles maximising your analytics usage 5 Tips on Gauging Content Performance with Google Analytics 21 Actionable Google Analytics Tips That'll Boost

GaugetheeffectivenessofyourwebsiteandmakesmarterdecisionsusingAnalytics1.WhatareAnalytics?1.1.Analyticsofteninvolvesstudyingpasthistoricaldatatoresearchpotentialtrends,toanalysetheeffectsofcertaindecisionsorevents,ortoevaluatetheperformanceofagiventoolorscenario1.2.Thegoalofanalyticsistoimprovethebusinessbygainingknowledgewhichcanbeusedtomakeimprovementsorchanges

2.TheVQVCofthevisitorsyouhaveofyourwebsite2.1.Volume

2.1.1.Thepagestheylandon

2.1.2.Wheretheycomefrom2.2.Quality

2.2.1.Dotheyconvert?

2.2.2.Aretheyinterestedinyourproduct/services?2.3.Value

2.3.1.Setupyourgoalse.g.googletagmanagertoidentifythosevaluableaudinces2.4.Cost

2.4.1.Whatisyourcostperlead?

2.4.2.Dothecostsoutweighthebenefits?

Page 3: Want more mind maps? €¦ · Articles maximising your analytics usage 5 Tips on Gauging Content Performance with Google Analytics 21 Actionable Google Analytics Tips That'll Boost

3.Wantmoremindmaps?http://www.DigitalMarketingU.com

Link:http://digitalmarketingu.com/login/

4.Articlesmaximisingyouranalyticsusage4.1.5TipsonGaugingContentPerformancewithGoogleAnalytics

Link:https://contentwriters.com/blog/content-performance-google-analytics/

4.2.21ActionableGoogleAnalyticsTipsThat'llBoostYourSales

Link:https://neilpatel.com/blog/google-analytics-tips/

4.3.SocialMediaAnalyticsTips:7WaystoGetTheMostOutofYourData

Link:https://blog.bufferapp.com/learn-social-media-analytics

5.TheGoogleDemoAccountallowsyoutogainexperiencearoundGoogleAnalyticsandlearnandusekeyfeaturessuchas:5.1.AccessalltheStandardreportstoseewhichonesareusefultoyou5.2.GetinspirationfrompredefineddashboardsandsegmentsimportedfromtheSolutionsGallerytocreateyourown5.3.Alterreportsbyaddingtablefiltersandsecondarydimensions,andbychangingthereporttype5.4.Learnhowtocompareaudience,acquisition,behaviourandconversionperformancetoapreviousdaterangeperiod5.5.Createyourownpersonalassetssuchascustomreports,annotations,shortcutsandcustomalerts5.6.Becomefamiliarwiththepredefinedattributionmodelsandevencreateyourown5.7.Determinewhetherfeaturesyoudon'thaven’timplementedcouldbebeneficialtoyoue.g.AdWords

Page 4: Want more mind maps? €¦ · Articles maximising your analytics usage 5 Tips on Gauging Content Performance with Google Analytics 21 Actionable Google Analytics Tips That'll Boost

andSearchConsoleintegrations5.8.Useitasacompanionwhenfollowingatrainingcourse