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Social Media to enhance your program Thomas A Oetting Ophthalmology University of Iowa

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Page 1: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website

Social Mediato enhance your program 

Thomas A OettingOphthalmology

University of Iowa

Page 2: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website

When in Rome do as the Romans

• Marketing• Connect alumni/patients• Reputation• Recruiting

• “Academic” media • Share content• Comment on content

• Virtual Meeting

Page 3: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website

http://mdigitallife.com/how-are-physicians-using-social-media/

Not all playtime on social media

0 5 10 15 20 25 30 35 40

healthcarenews

peerdiscussion

marketing

leadingpatients

Percent Time Physicians spend on social media activity

Page 4: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website

Social Media

WebsiteFacebook

Twitter

Page 5: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website

Iowa Ophthalmology Social Media

Web SitesEyeRounds.orgGonioscopy.org

Cataract Greenhorns

FacebookEyeRounds

Cataract.Surgery

YouTube

Vimeo

Page 6: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website
Page 7: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website
Page 8: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website
Page 9: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website
Page 10: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website
Page 11: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website
Page 12: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website
Page 13: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website

Iowa Ophthalmology Social Media

Web SitesEyeRounds.orgGonioscopy.org

Cataract Greenhorns

FacebookEyeRounds

Cataract.Surgery

YouTube

Vimeo

Page 14: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website
Page 15: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website
Page 16: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website
Page 17: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website

Iowa Ophthalmology Social Media

Web SitesEyeRounds.orgGonioscopy.org

Cataract Greenhorns

FacebookEyeRounds

Cataract.Surgery

YouTube

Vimeo

Page 18: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website

Iowa Ophthalmology Social Media

Web SitesEyeRounds.orgGonioscopy.org

Cataract Greenhorns

FacebookEyeRounds

Cataract.Surgery

YouTube

Vimeo

Page 19: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website
Page 20: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website
Page 21: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website

Iowa Ophthalmology Social Media

Web SitesEyeRounds.orgGonioscopy.org

Cataract Greenhorns

FacebookEyeRounds

Cataract.Surgery

YouTube

Vimeo

Page 22: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website
Page 23: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website
Page 24: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website
Page 25: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website
Page 26: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website
Page 27: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website

Iowa Ophthalmology Social Media

Web SitesEyeRounds.orgGonioscopy.org

Cataract Greenhorns

FacebookEyeRounds

Cataract.Surgery

YouTube

Vimeo

Page 28: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website
Page 29: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website

Iowa Ophthalmology Social Media

Web SitesEyeRounds.orgGonioscopy.org

Cataract Greenhorns

FacebookEyeRounds

Cataract.Surgery

YouTube

Vimeo

EyeRounds.org• Executive editor – Librarian 0.2 FTE• Chief medical editor – elected PGY4• Board – voluntary elected residents and faculty• Alumni association pays residents $150/case; $10/atlas 

picture; $150/video

Social media• Director – 0.8 FTE• External Relations executive 0.05 FTE• Committee – volunteer faculty and residents

Page 30: Social Media to enhance your program - University of Iowa · Social Media to enhance your program ... Percent Time Physicians spend on social media activity. Social Media Website

Thank you!


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