A46974090 Brian Kim

COMPANY BACKGROUND

CAMPAIGN

• Starwood Guest Benefits

• Amplified Entertainment

• Vibrant Lounges

• Modern Guestrooms

• Innovative Cocktails

• Sophisticate Restaurant

• Create Luxury Lifestyle

TARGET AUDIENCE

• Businessmen/women

• Vacationer

• Age 20 – 55 years

BIG IDEA• Worldwide Hotel > $$$

TOOLS & TACTICS

MARKETING BUDGET• $40,000 – Internet Marketing

- Google Adwords

- Referral Marketing

• $65,000 – Interactive Marketing

- Blog

- Videos & Pictures

- Contest

- Smartphone App Store

• $65,000 – Traditional Marketing

KEY PERFORMANCE INDICATOR (KPI)

• Google Analytics

• W Hotel Sales

- Product

- Entertainment

-Accommodations

• New Keywords

SUMMARY

• Age 20 – 55 years Businessmen/women & Traveler

• Increase click of users on network pages & ads

• To be the most sophisticated renowned hotel around the world

• SEO & SEM

• $170,000 Total budget

ESCAPE TO W • Click the W Below.