Download - W hotel BK
![Page 1: W hotel BK](https://reader035.vdocuments.us/reader035/viewer/2022062708/55872fded8b42a0d218b46a0/html5/thumbnails/1.jpg)
A46974090 Brian Kim
![Page 2: W hotel BK](https://reader035.vdocuments.us/reader035/viewer/2022062708/55872fded8b42a0d218b46a0/html5/thumbnails/2.jpg)
COMPANY BACKGROUND
![Page 3: W hotel BK](https://reader035.vdocuments.us/reader035/viewer/2022062708/55872fded8b42a0d218b46a0/html5/thumbnails/3.jpg)
CAMPAIGN
• Starwood Guest Benefits
• Amplified Entertainment
• Vibrant Lounges
• Modern Guestrooms
• Innovative Cocktails
• Sophisticate Restaurant
• Create Luxury Lifestyle
![Page 4: W hotel BK](https://reader035.vdocuments.us/reader035/viewer/2022062708/55872fded8b42a0d218b46a0/html5/thumbnails/4.jpg)
TARGET AUDIENCE
• Businessmen/women
• Vacationer
• Age 20 – 55 years
![Page 5: W hotel BK](https://reader035.vdocuments.us/reader035/viewer/2022062708/55872fded8b42a0d218b46a0/html5/thumbnails/5.jpg)
BIG IDEA• Worldwide Hotel > $$$
![Page 6: W hotel BK](https://reader035.vdocuments.us/reader035/viewer/2022062708/55872fded8b42a0d218b46a0/html5/thumbnails/6.jpg)
TOOLS & TACTICS
![Page 7: W hotel BK](https://reader035.vdocuments.us/reader035/viewer/2022062708/55872fded8b42a0d218b46a0/html5/thumbnails/7.jpg)
MARKETING BUDGET• $40,000 – Internet Marketing
- Google Adwords
- Referral Marketing
• $65,000 – Interactive Marketing
- Blog
- Videos & Pictures
- Contest
- Smartphone App Store
• $65,000 – Traditional Marketing
![Page 8: W hotel BK](https://reader035.vdocuments.us/reader035/viewer/2022062708/55872fded8b42a0d218b46a0/html5/thumbnails/8.jpg)
KEY PERFORMANCE INDICATOR (KPI)
• Google Analytics
• W Hotel Sales
- Product
- Entertainment
-Accommodations
• New Keywords
![Page 9: W hotel BK](https://reader035.vdocuments.us/reader035/viewer/2022062708/55872fded8b42a0d218b46a0/html5/thumbnails/9.jpg)
SUMMARY
• Age 20 – 55 years Businessmen/women & Traveler
• Increase click of users on network pages & ads
• To be the most sophisticated renowned hotel around the world
• SEO & SEM
• $170,000 Total budget