Download - W hotel BK
A46974090 Brian Kim
COMPANY BACKGROUND
CAMPAIGN
• Starwood Guest Benefits
• Amplified Entertainment
• Vibrant Lounges
• Modern Guestrooms
• Innovative Cocktails
• Sophisticate Restaurant
• Create Luxury Lifestyle
TARGET AUDIENCE
• Businessmen/women
• Vacationer
• Age 20 – 55 years
BIG IDEA• Worldwide Hotel > $$$
TOOLS & TACTICS
MARKETING BUDGET• $40,000 – Internet Marketing
- Google Adwords
- Referral Marketing
• $65,000 – Interactive Marketing
- Blog
- Videos & Pictures
- Contest
- Smartphone App Store
• $65,000 – Traditional Marketing
KEY PERFORMANCE INDICATOR (KPI)
• Google Analytics
• W Hotel Sales
- Product
- Entertainment
-Accommodations
• New Keywords
SUMMARY
• Age 20 – 55 years Businessmen/women & Traveler
• Increase click of users on network pages & ads
• To be the most sophisticated renowned hotel around the world
• SEO & SEM
• $170,000 Total budget
ESCAPE TO W • Click the W Below.