vr for marketing - virtalis

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VR FOR MARKETING... EXCITE, ENTERTAIN, EDUCATE... Virtual Reality Adds the Extra Dimension to Marketing Virtalis can help you develop an innovative way to market, demonstrate and sell your product, process or service. Using Stereoscopic 3D VR in a wholly immersive and interactive environment is a proven way to marketing success. We can wrap your products in feature-rich virtual worlds, allowing you to view them in context and demonstrate operability and construction at 1:1 scale. You will have complete freedom to show any products in high resolution 3D and stun your audience as they come to life with true depth perception and real-time interaction. WWW.VIRTALIS.COM KEY BENEFITS Accelerates sales cycle by reducing time to client buy-in Enhances customer perception of your brand and gives competitive edge over rivals Showcases entire product portfolio Real-time, interactive fly-through, around and inside virtual models, enhances understanding Attracts more prospects to your booths VR Changes Everything – for the Better No longer will sales and marketing teams transport limited ranges of product samples, fragile scale models or heavy engineering prototypes to meetings, exhibitions and launches. Differentiate yourselves from your competitors and move beyond straightforward linear video animations or fly-throughs. Those days have gone! Before we discovered VR, we used to travel to exhibitions with several fragile plastic and wooden models. Looking back, it was like the Dark Ages. The dream had always been to do this in an exciting and more cost effective way and Virtalis made this possible. There are definitely contracts we have won that we can attribute to the persuasive power of VR. Jason Riley, AREVA’s media specialist. ‘‘ ‘‘

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Page 1: VR FOR MARKETING - Virtalis

VR FOR MARKETING...

EXCITE, ENTERTAIN, EDUCATE...

Virtual Reality Adds the Extra Dimension to MarketingVirtalis can help you develop an innovative way to market, demonstrate and sell yourproduct, process or service. Using Stereoscopic 3D VR in a wholly immersive andinteractive environment is a proven way to marketing success.

We can wrap your products in feature-rich virtual worlds, allowing you to view them in context and demonstrate operability and construction at 1:1 scale. You will havecomplete freedom to show any products in high resolution 3D and stun your audienceas they come to life with true depth perception and real-time interaction.

WWW.VIRTALIS.COM

KEY BENEFITS

• Accelerates sales cycle byreducing time to client buy-in

• Enhances customer perceptionof your brand and givescompetitive edge over rivals

• Showcases entire productportfolio

• Real-time, interactive fly-through, around and inside virtual models, enhances understanding

• Attracts more prospects to your booths

VR Changes Everything – for the BetterNo longer will sales and marketing teams transport limited ranges of productsamples, fragile scale models or heavy engineering prototypes to meetings,exhibitions and launches. Differentiate yourselves from your competitors and movebeyond straightforward linear video animations or fly-throughs. Those days have gone!

Before we discovered VR, we used to travel to exhibitions with several fragile plastic and wooden models. Looking back, it was like the Dark Ages. The dream had always been to do this in an exciting and more cost effective way and Virtalis made thispossible. There are definitely contracts we have won that we can attribute to the persuasive power of VR.

Jason Riley, AREVA’s media specialist.

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Page 2: VR FOR MARKETING - Virtalis

SOLUTIONS FOR...SALES AND MARKETING

Attract and Stimulate your AudienceClients repeatedly tell us that the deep understanding our systems bring is trulytransformational to their marketing efforts. The queues at their exhibition boothsand the audible “wow” provide clear evidence of this. They have also proved to beinvaluable for market research and focus group exercises. Being memorable andbeing seen as innovative are good for differentiating you in your market and addingvalue to your reputation and brand.

The wow factor is down to the software and the systems we supply. We can work with justabout any data from major CAD packages to specialist niche providers. Our developershave created software bridges that maintain the fidelity of your existing data, but render it smoothly in 3D. It is as simple as that once you add the key elements of Virtalis know-how and experience.

One of the highest-impact activitieswas the 3D virtual reality tour of the ALICEand EMMA accelerators at Daresbury.The comment “awesome” or “fabulous”was often heard from the children whowaited for the experience, and manyvisitors were surprised to learn that these cutting-edge machines were beingdeveloped in the United Kingdom.

Prof. Rolf-Dieter Heuer, CERN Director General,speaking about a Virtalis system at the Royal Society’s Exhibition.

At Power-Gen India and Hannover Fair, the response was so intense that even after six presentations, there were still peoplequeuing to see our power plants in 3D. Our research has shown that the use of VR is good for our brand and people remember ourpresentations more than those of our competitors.

Nicolas Gutron, Change & Communications – Multimedia Co-ordinator, Alstom Power System.

WWW.VIRTALIS.COM Virtalis Limited, Chester House, 79 Dane Road, Sale, Cheshire M33 7BP, UK T: +44 (0) 161 969 1155 E: [email protected]

Virtalis Inc., 1952 Woodman Center Drive, Kettering, Ohio 45420, US T: +1 (937) 534 9600 E: [email protected]

Virtalis GmbH, Liebrechtstraβe 117, 47445 Moers, Deutschland T: +49 (0) 2841 99 84 99 1 E: [email protected]

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The ActiveWorks PortfolioVirtalis’ ActiveWorks visualisation andimmersive display systems are flexibleand scalable and can be configured tomeet your needs, based on what youwant to visualise, the space availableand the numbers of users involved.

Our reputation is based on ournumerous reference sites worldwide.Whether it is a desktop-based 3Ddisplay, a transportable ActiveMoveexhibition system or a fully installed, fully immersive, multi-channelstereoscopic 3D ActiveWall or ActiveCube visitor attraction system,Virtalis has successfully designed,installed and supported them all.

The Virtalis logo or any alternative version thereof are trademarks and service m

arks of Virtalis. All trade nam

es ortradem

arks mentioned herein w

hether registered or not are the property of their owners –

Virtalis Reg.N

o.04646508.

We are able to offer our customers several possible designs. We are driven by ourcustomers’ needs, and VR has helped us to get closer to our customer base and to gettheir buy-in.

Jeroen De Neve, Simulation Engineer at CNH, Belgium.

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