melanie cook on how to use vr for marketing and advertising
TRANSCRIPT
PowerPoint Presentation
@sapientnitro#whatsticks
Virtual RealityMAKING IT REALITY@sapientnitro#whatsticks
Reality is merely an illusion, albeit a very persistent one. ALBERT EINSTEIN@sapientnitro#whatsticks3
Changed realityQuestion delineation Minority reportHollywood & 1000s exhibitors at SXSW
@sapientnitro#whatsticksYET MARKETING REMAIN BOUND BY WHAT THEY KNOW.4
MarketingLimited realityBound measurementTrap solutions Measurable reach
Engagement is the Cinderella of marketing.@sapientnitro#whatsticks
Engagement cinderella AI, VR, AR - connect, communicate and collaborate Engagement important
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Enthusiasm, smiles and Immersive experiences.@sapientnitro#whatsticks
Enthusiasm and wide smiles platforms to engage Google - $500M - Magic Leap Facebook bought Oculus Rift.
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DEMOCRATISATION OF A NEW REALITY.@sapientnitro#whatsticks
Democratisation of new realityDistribution platforms scalingWevr, the YouTube of VR content.Publish directlyFree and paid content Accessible by any headset, including Google Cardboard, Samsung Gear VR, 360 cameras Drive cost down
@constant_garden#sxengage@sapientnitro#whatsticks
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NYT transported
VR circulated
Unguided tourEerie quiet Bombed buildingsSwapped toysChildhoods - miseryWar in Syria and Sudan
Lighter but amazing noteNASA computer scientists, Space Station, that orbits 400km above us. Collapsed lung Mars
@sapientnitro#whatsticks
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Mini adventureTo Mini thriller
CRISTIAN SMITHSUPPORT
AMIR TRUTHDesigner
JOHN FACTDesigner
@sapientnitro#whatsticks10
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Inspiring as this is, Why important Content Limitless budgets R&D focus of higher education institutions.
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Engage to remain relevant.@sapientnitro#whatsticks
Engage and remain relevant Success not reachDepth of data and insight Barriers of entry are for your competitors.Girls want boy
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DEFINE ASPECIFIC USE.
SHAWN DUBRAVAC, HEAD OF RESEARCH CONSUMER TECHNOLOGY ASSOCIATION@sapientnitro#whatsticks
Practitioners
Dubravac compared VR to wearables. Specific use. NYT - information puzzles.
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CREATE A TANGIBLE VALUE EXCHANGE.
Anthony Batt, Co-FounderWevr@sapientnitro#whatsticks
Anthony Batt, Co-Founder of Wevr, New advertising models. InterruptingCreate the experience a brand wants to ownProduct placement Links on end framesTangible value exchange Entertaining, inspiring, informing or educating people
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THINK LIKE THE COHORT OF 3D THINKERS.
Nonny de la Pena, CEOEmblematic Group@sapientnitro#whatsticks
Nonny de la Pena, journalist and CEO of Emblematic Group, One dimensional, linear storytelling. Immersed in the experience, Freedom StorytellerContext important as narrativeCohort of 3D-nativesNot bound2D, 3D-migrants need to create in the same way.
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GET YOUR DUCKS IN A ROW.
Outstanding user experienceLined up commercialsCollaborative working@sapientnitro#whatsticks
To get buy in need examples in front of themThe user experience Commercials Entire organisationDucks in a rowPersuade a CEO
@sapientnitro#whatsticks
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Not brand's entire story. With these new technologiesMobile, print, digital, data visualisation, Infographics, multimedia, video, gaming, Podcasting, social etc. Own idea Experience it.
Virtual RealityMAKING IT REALITY@sapientnitro#whatsticks