VOL. XXXII NO. 01 JANUARY 2015

Blocknotes

Is Your Glass Half Full or Half Empty?

Michael Block

BBG Bottom Line

BBG

BBG

Practice Management and Purchasing Services for Independent Eye Care Professionals

For more information on any program mentioned here, visit www.blockbg.com or call your Block Business Group customer service representative at 800-524-1480.

I n 2014 I had spoken with many independent eye-care professionals. The prevailing theme seemed to be ‘What am I going to do about this problem and what am I going to do about that problem.’ I think that 2015 should be the year of the solutions. So with that in mind let’s focus on the solutions rather than the problems.

Solution Number 1.Let’s talk about increasing revenues from managed care patients. The best way to do this is to spend time talking to these patients about their lifestyle needs as it relates to their work and leisure activities. Make them aware of frame and lens designs that will help them improve their day to day living. If you succeed in convincing them that they should upgrade their eyewear from the basic plain vanilla managed care o�ering, you now have to convince them that they can a�ord it.

Every o�ce that accepts managed care patients should be o�er-ing CareCredit to their patients. For those of you unfamiliar with CareCredit, please see the information in the box to the lower right of this column. In a nutshell CareCredit allows you to o�er your pa-tients an interest free loan for up to 24 months. I recommend that when presenting the amount of the upgrade or extra pair, instead of saying, for example, "$400", why not say "$33 per month interest free for one year." Research has shown that patients are 30% more likely to upgrade at the time of purchase and 50% more likely to buy a second pair if CareCredit is an option. A CareCredit flyer is includ-ed with this newsletter.

Solution Number 2.You can compete with chain stores. Retail chains do approximately 65% of their business after 5 p.m. and on weekends making the hours very convenient for working people. While it is di�cult for the average independent to compete with those hours, why not try staggering your hours one or two days a week by starting later and keeping later hours a couple of days a week and keeping your dis-pensary open on Saturdays. Fortunately, there are many patients out there who prefer the professionalism and quiet privacy of an independent o�ce. It’s your job to constantly remind your patients of the professional and personalized service they will receive at your o�ce. Also, it’s important that you and your sta� take the time to educate your patients about all new lens and frame options that might be beneficial to them. Your patients will be grateful for the information and will look forward to returning to your o�ce next time for their eyewear needs. And who knows, they may even rec-ommend a friend as well.

Solution Number 3.You don’t need to lose patients to the internet. The internet cannot examine their eyes, nor can it accurately measure patients for pro-gressives or other types of specialty lenses. If patients are request-ing PD information explain to them that your practice charges $50 for single vision, $75 for bifocals and $100 for progressives. Tell them that these fees are included when they purchase eyewear from you. Also remind them that you pretty much warranty their eyewear for its useful life in the form of adjustments or fittings, cleanings, and repairs. Let them know that there are many high-ly technical lens choices that require professional advice to help you see better, and today there are so many frame choices that a trained professional can help you look better as well.

Have a happy and profitable New Year.

Elite Vendor Program = $$$

The Elite Vendor Program is back for 2015. Many of you will be receiving your 2014 year end rebates next month. Due to the success of the Program, some vendors have upgraded the Elite Vendor Program o�erings for 2015. Contact Block Business Group Customer Service for more information.

areCredit helps upgrade patient purchases and increases second pair sales. According to an inde-pendent optical practice study, the average sale with a CareCredit healthcare credit card is 30% higher than purchases made with cash or major credit cards. Pa-tients are also 50% more likely to purchase a second pair.

Block Business Group members save 25% on standard provider processing fees. For more information please call 800-859-9975 (press 1, then 6) or visit www.care-credit.com. You can also check out the flyer enclosed with this month's statement for more information.

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Elite Vendor News

For more information on any program mentioned here, visit www.blockbg.com or call your Block Business Group customer service representative at 800-524-1480.

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Marcolin Introduces Two New Tod's Sun-glass Styles

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Safilo Releases the BOSS Spring / Summer 2015 Collection hese men's sunglass-es reflect a classic style, combining functionality with design thanks to their exclusive Optyl construc-tion. This innovative, patented material allows for extremely light shapes, perfect for a comfortable fit and complemented by contemporary colors and

Morel Introduces Lightec's Alpha 33

Altair Introduces bebe Eyewear for Spring his optical and sun collection features an array of looks that will fit every bebe girl's mood. Featuring geek-chic and retro cat-eye shapes, these styles are perfectly fashioned with stunning baguette logo crys-tals, iridescent lace, Austrian crystals, pyramid studs and flirty custom animal prints. Call 800-505-5557 or visit altaireyewear.com.

Aspex Eyewear Adds New Greg Norman Style

reg Norman men's metal style GN247 features plastic temples and 360° Turboflex hinges. This model is available in satin gold / black & red, satin chocolate / dark & light brown, and satin black / black & blue with size 55/13/135. Visit aspexeyewear.com or call 888-416-3937.

od's expands its collection to include new sun and optical styles in line with the brand's sophisticated, exclusive look. Exuding the charm of past times, men's acetate sunglass model TO0149 features a rounded shape, a thin metal bridge and the exclusive T-lion logo on the temple ends. Classic aviator

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subtle details. Features flex hinge, key-shaped bridge, and the new graphic detail on the temple-tips. Featured are models 0665/S and 0666/S. Call 800-631-1188 or visit safilo.com.

TO0152 acetate sunglasses feature leather lined temples in a plaited design. Call 800-537-9265 or visit marcolin.com.

he sporty design of the tem-ple made of high-tech titanium and SPX+, and the extremely fine texture of the carbon fiber translate into a one-of-a-kind experience. The innovative resin-backed carbon fiber weave is an in-house develop-ment by Silhouette. According to how the light falls, it shim-mers in either black-matte or

Silhouette Introduces the Rimless Carbon T1 Collection

grey-shiny, emphasizing the carbon element of the faceted temple. Visit silhouette.com or call 800-223-0180.

andmade acetate is finely

worked in three layers using

color and processes for a

shiny, intense exterior and

brightly colored translucent,

matte interior. This woman's

frame is fitted with Morel's

exclusive patented screwless

and springless Alpha hinge system. Available in six contem-

porary shapes, three full-rimmed acetate models and three

semi-rimless stainless steel models. Visit morel-france.com or

call 800-526-8838.

ProDesign Adds Essential Stainless Steel Models 1289-1294 ach frame features only one strong color which is the theme for this collection. ProDesign mixed highly com-mercial shapes with more unique shapes, all featuring tops that have some volume while the bottom is kept quite thin. The combination between the rounded finish of the edges makes this product nice to hold and wear. Call 800-654-6099 or visit prodesigndenmark.com.

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Ogi Eyewear IntroducesModel 9209 ursts of watercolor inspired streaks harmonize with coordinating colored metal temples. This feminine combi-nation frame features lively blends of color in the translucent tinted acetate front and tips, a smooth swooping brow and carved stainless steel temples. Call 888-560-1060 or visit ogiframes.com.

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Elite Vendor News

For more information on any program mentioned here, visit www.blockbg.com or call your Block Business Group customer service representative at 800-524-1480.

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Tura Introduces New Brendel Models

Fatheadz Delivers Oversized Frames atheadz is the original oversized cost e�ective solution to price sen-sitive buyers, featuring a full line of metal and plastic oversized frames with eye sizes up to 65mm. With endless styling, this line is perfect for your larger headed customers. Call 800-561- 6640 or visit fatheadzeye-wear.com.

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Marchon Introduces Lacoste Leather Edition he new Lacoste Leather Edition consists of rich details, high-quality materials and distinguished style. Specifically designed for this collection is a new, round metal emblem marked with a tennis racket and 1933, the brand foundation date, is positioned on the inner temple tips. Top is model L160SL, and L159SL bottom. Call 800-645-1300 or visit marchon.com.

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ClearVision Introduces Its 2015 Sun Col-lection his collection consists of over 80 styles and includes must have, fashion forward styles featuring some of today's most sought after trends including black & white, nude and soft colorations, tortoise, translucent materials and flash mirror lenses, along with a large selection of styles for hard to fit patients including Petite Fit and XL Fit frames for men. Included in the collection are styles from BCBGMAXAZRIA, Cole Haan, Ellen Tracy, Marc Ecko Cut & Sew, IZOD, Jessica McClintock and PuriTi 100% Titanium. Featured left are Cole Haan, and right, BCBGMAXAZRIA models. Call 800-645-3733 or visit cvoptical.com.

our new edgy yet wearable optical models are being introduced. These artistic frames include custom animal prints and two-toned pressed patterns that exquisitely blend with feminine shapes, luxuri-ous accents, and rich colors at a good value. Featured left are styles 903025 and 924003, and right, 922020 and 922019. Call 800-242-8872 or visit tura.com.

emple line features a heart-like shape, and consists of two deli-cate Excellence Titan strands that intertwine and form a horizontal heart that is also three-dimensional. Excellence Titan is 100% nickel-free with special memory functions that help eyewear maintain the original shape. New nose pads with 'adap-tive e�ect' gradually change shape to confirm to the wearer's nose. Featured are models XL2065, XL2064, XL2063 and XL2066. Visit charmant.com or call 800-645-2121.

Charmant Releases Dolce from LineArt

Rem Launches Converse Custom Custom-izable Eyewear

C ustomers can now come to your optical shop to build one-of-a-kind products with Con-verse Custom kiosks for inde-pendent eyewear retailers. Complete with an assortment of hip Converse frames and a built-in iPad, consumers build their eyewear at the kiosk by choosing their style and selecting from a variety of designs to be laser engraved into the eyewear before it is sent to the retail location for lenses to be inserted and the frame adjusted on face. For program enrollment information call 800-423-3023 or visit remeyewear.com.

TKliik Denmark Adds Model K-527 his is a semi-rimless stainless steel model for women with a sharp look that is uniquely KliiK denmark. Two-tone rectangular shape adds drama to the frame, and the quilted pressed pattern on the temples adds surface interest. In brown turquoise, red melon, purple black and black white with size 51/18/140. WestGroupe

T hese two companies with deep-rooted family historiesthat share a passion for colorare pairing pretty makeup with fashionable frames to create eye-popping looks for women who wear glasses. Divided into four looks, each proving that women who wear glasses need not sacrifice wearing make-up to accentuate their features. Visit lafont.com or call 800-832-8233.

Lafont and Clinique Collaborate to Create Chic Looks for Women

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customers call 855-455-0042. U.S. Western states customers call Classique Eyewear 866-604-5700. Visit kliik.com.

Elite Vendor News

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Supplier Announcements

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For more information on any program mentioned here, visit www.blockbg.com or call your Block Business Group customer service representative at 800-524-1480.

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Modern Optical Adds Six Geneviéve Boutique Styles he Geneviéve Bou-tique collection pre-sents beautiful eyewear tastefully designed with unique accents that range from flirtatious to elegant. This ultra feminine value priced collection combines interesting textures and details with on-trend silhouettes in a broad color palette. Featured left are Commit, Delicious, Harmony, and right, Passionate, Polite and Solstice. Call 800-323-2409 or visit modernoptical.com.

Colors In Optics Adds Steve Madden Styles

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hese limited edition ADOPT frames benefit the ASPCA as Paws N Claws makes a donation for each frame sold. Featured are PAWS-A.903 in m. purple / gun and m. black / gold, and PAWS-A.902 in purple / wine. Call 800-223-0167 or visit pawsnclawseyewear.com.

Paws N Claws Eyewear Release Limited Edition Frames

Block Business Group Introduces New Practice Builder

Clompus Consulting GroupMost consumers visit multiple websites before deciding which eye care professional to trust for their vision care. Wouldn't it be great if you could "speak" to potential patients about why they should choose your o�ce? Now you can with a new service from The Clompus Consulting Group. With extensive experience in private practice and industry, Richard Clompus, OD will help you write, edit and record your own broadcast quality audio message for your website. The recording session is done from your home or o�ce using a new USB Plantronics headset over the Internet. A high quality mp3 audio file is delivered that your web service can place on your website. It's so a�ordable and stressless that many o�ces choose to update their messages several times a year to highlight professional services, sunwear in the spring and back-to-school exams in the Fall. Visit www.ClompusConsulting.com to view a brief video explaining the process. Fill out a contact form, and Clompus Consulting will review your website and call you with recommendations. Block members receive a 10% discount. his season's

collection features animal prints along with pop colors to show your 'artsy' side. Fun materials in bold expressive tones o�er a boutique look at an aspirational price. Prints are based on Steve Madden's trendy foot-wear. Gift card promotions are currently available to new and existing customers. Featured are P126, P125 and P127. Visit colorsinoptics.com or call 866-393-3374.

Eastern States Adds Eight Excess Styles hree new plastic styles feature a div erse range of color schemes incluing several animal print laminates or clever fades. Two stainless steel styles are petite with sizes 48 or 49, featuring architectural temple shaping and two-toned color schemes for a bright, youthful look. This collection premieres three "Montage" styles, featuring a thin stainless steel skeleton with an epoxy skin providing a soft texture and a subtle touch of added dimension, revealing faint striations in each color. Call 800-645-3710 or visit eseyewear.com.

Luxottica Unveils New Ti�any Styles i�any & Co. introduces new options in the Ti�any Eyewear collection. The latest o�erings in the optical and sun categor-ies interpret such iconic jewel-ry designs as Ti�any Atlas®, Ti�any Keys and Ti�any Twist. Featured left are Ti�any Atlas TF2102, Ti�any Atlas® TF3047K, Ti�any Atlas® TF4097, Ti�any Keys TF2106, Ti�any Keys TF2105H, and right, Ti�any Keys TF4101, Ti�any Keys TF4099H, Ti�any Twist TF2104, Ti�any Twist TF4098 and Ti�any Twist TF4102. Visit luxottica.com or call 800-422-2020.

ith features such as "H90" feather-weight frame technology and Eliminator polarized lenses that block 99.99% of ref-lected glare, Vasco 100 & 200 exem-plify Columbia's core values of outdoor, long-wear comfort and performance. Both are designed for work-to-play functionality and are classically styled with an aggressive sport bridge for a masculine edge. Frame fronts made of durable, anti-corro-sive stainless steel. Call 800-243-6350 or visit lamyamerica.com.

L'Amy Launches Columbia Eliminator Perfor-mance Suns Models

Fantom Optics Adds New Eyemusement Model ew to Eyemusement is the Metro model shown here in black. Special of-fers are available for Block members. Call 800-322-6644 or visit eyemusement.com.

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CCosta Introduces Cortez Sunglasses ortez is designed for anglers, and o�ers a large fit with a bold wrap shape meant to block glare from entering from the sides. Linear venting system alleviates lens fogging, and temple tips fea-ture open slots for a retainer cord. Cortez is built of co-injected molded nylon with sturdy integral hinge technology. With hypoallergenic rubberized interior lining and nose pads. Visit costadelmar.com or call 800-447-3700.

Supplier AnnouncementsBBG Welcomes Audace Lunettes

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For more information on any program mentioned here, visit www.blockbg.com or call your Block Business Group customer service representative at 800-524-1480.

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New

Supplier…

Revolution Eyewear Adds Ed Hardy Model d Hardy helped to make tattoos into high end art, incorporating Ire-zumi into his tattoo art to make it more vibrant and colorful. The new collection is subtle, beautiful and more whim-sical. Featured is Sakura flowers with encrusted crystals from the House of Daniel Swarovski. Call 800-986-0010 or visit revolutioneyewear.com.

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Alain Mikli Increases Discount for Alain Milki and Stark Eyes

Smilen Introduces Red Carpet Collection

he name RedCarpet has al-ways been synon-ymous with high fashion and celebrity status. With innovative new designs and provocative colors this collection lives up to its name. The five models featured epitomize the sophisti-cated look of this series (RC66, RC67, RC68, RC69, RC71). Call 800-887-5675 or visit smileneyewear.com.

udace Lunettes launches its new brand Sasura, the first interchangeable jewelry eyewear. Sasura, Canadian designed and Made in Italy, o�ers women the exclusive opportunity to design their own unique luxury eyewear. Able to universally accom-modate the charm jewelry women already know and love, Sasura gives women the freedom to define themselves on their own terms. These a�ordable luxury sunglasses are made of the highest quality master craftsmanship in eyewear and jewelry design. For more infor-mation please call 855-922-2547 or visit sasura.net.

Clariti Introduces Monalisa Style M8722 very angle of this frame has exquisite detail, starting at the lovely cat eye and continuing on to the streamlined temples which are highlighted with a golden trim on the hinge. In colors lustrous black and dark purple. Call 800-372-6372 or visit claritieyewear.com.

t age 23, Alain Miklitarian founded his own company with the mission to launch a new era of eyewear, a time when vision needs would no longer be in conflict with style and the notion of glasses as prosthesis would forever disappear and be replaced with true "jewelry for the eyes." It was the beginning of the Alain Mikli brand and of the '"eyewear designer" concept. Model after model, campaign after campaign, he confirmed his taste for innovation and provocation. The brand is known and respected worldwide for the highest in quality, fit and innovation. French Designer Philippe Stark enjoys global recognition for this thousands of projects - from product to architecture. Stark has a mission and a vision: creation, whatever shape it takes, must make life better for the largest number of people possible. His pursuit of minimalism and harmony between body and object led to an ongoing collaboration with Alain Mikli resulting in 17 years of Stark Eyes. Great news for Block members - the discount for Alain Mikli and Starck Eyes has increased to 3% e�ective December 8th. Call 800-829-8032 for more information.

Wiley X Launches Youth Force™ Sports Pro-tective Eyewear Line his new collection provides a range of frame sizes, styles, and colors to meet the needs of young athletes, and consists of twelve colors in four models, each designed and built based on years of experience providing vision pro-tection under the world's most challenging conditions. All glasses meet the ASTM F803 Sports Protective Eyewear standard, delivering state-of-the-art protection while young athletes participate in a variety of sports. All glasses are deisgned to quickly change from spectacles to goggles, and are RX ready. Call 800-776-7842 or visit wileyx.com.

hese beautiful models feature acetate and com-bined acetate / metal jewels in current or retro-vin-tage shapes. Featured are Nathalie, Marie and Cam-eron. Visit red88eyewear.com or call 888-716-2020.

Red 88 Eyewear Unveils MYMUSE by OKO Paris® Women's Models

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TPlan "B" Eyewear Adds JupiterSlims Orion his beautiful frame gets its bril-liant color pallet from specialized acetate sourced from Japan. Orion utilizes a nickel-free alloy for the temples, screwless hinges and soft silicone nose pads. In purple, or-ange and pink. Call 888-399-7742 or visit planbeyewear.com.

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OVVO Optics Adds New Gradient Colorations epresentative of true Fall fashion color tones are four new colorations for OVVO Nylon. Maroon, is a rich brownish red tint and Raven, a deep blue with hints of black. Vibrant additions of Plum, featuring deep purple undertones, and a Dark Pink with red-dish hues are perfect compliments to this season's o�ering. Visit ovvooptics.com or call 855-393-6886.

Italian Optika Increases

Discount For January

Any orders placed during January will receive an additional 5% discount, bring-ing the total discount to 15% on all Ba�o frame purchases. Call 954-266-9325 or visit italianoptika.com.

BBG Lab NotesR

Earn Rebate Credits with Luzerne

Elite Vendor

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Hoya Extends Discounts oya has extended its tremendous discounts to any new or reactivated account through March 31, 2015. These accounts that bill $1,000 per month will receive signifi-cant savings for 90 days. Also, purchase $1,000-$3,999 per month to receive special discounts on non-Hoya brands and even higher discounts on Hoya-brand progressives and coatings. Purchase $4,000+ per month, and dis-counts increase even more. The National Hoya Honors Program is available to Block accounts with at least $1,000 per month in net purchases. Visit hoya.com or call 972-221-4141.

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i-see Optical Lab Extends Exciting O�eri

™

F O G G I N GLENSES?

why deal with

$30/PR $27/PRUNTIL jANUARY 30, 2015

Contact

Lens

Corner

CooperVision Introduces Biofinity® Multifocal Lenses Elite

Vendor

og Free by Opticote o�ers the best protection against foggy lenses. Temperature disparities can produce a condensation build-up creating a blinding and dangerous 'white wall' e�ect on lenses. Fog Free lenses receive a dual process, double coating. Uncut, semi-finished lenses are dipped into a hard coat primer, and then thermally-cured. This produces a chemical bond between solu-tion and lens; the en-tire process is then completed a second time, with a permanent result. Call 800-497-9239 or visit poglabs.com.

Precision Optical Group Introduces Fog Free by Opticote

For more information on any program mentioned here, visit www.blockbg.com or call your Block Business Group customer service representative at 800-524-1480.

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Carl Zeiss Vision O�ers 50% Discount For New Accounts arl Zeiss Vision will provide a 50% discount on discountable products for each new account for the first three months of purchasing. In addition, existing accounts that average less

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BBG Welcomes Robertson Optical New

Supplier…

obertson Optical is committed as a lab services partner to provide you with profit driving solutions that allow you to deliver premium prescription eye-wear to your patients. For over 56 years, ROL's vision has been to provide ECPs and their patients innovative ophthalmic solutions with the utmost quality in lenses, craftsmanship and ophthalmic services. ROL is a technolog-ically integrated, independent ophthalmic lab network with internal state-of-the-art Digital Freeform lens capabilities, premium AR coating centers, MEI specialty finishing capabilities, and glass lens processing. ROL's exclusive premium Digital Freeform Cozé Collection includes Cozé ADL and Cozé Wrap, Cozé, and Vista o�ering Shamir, Carl Zeiss customized lenses, Carl Zeiss / AO Sola lenses, Kodak and Seiko. Premium AR coatings include ROL's exclusive premium Royal AR Collection with backside UV. ROL is an approved VSP, VCP and VBA network. Three locations service the entire US: Loganville GA (800-929-2765), Columbia SC (800-922-5525), and Greenville SC (800-223-0890). You can also visit robertsonoptical.com.

than $1,000 in sales per month for the previous quarter are also eligible for this 50% discount. The everyday discount for Block members is 33% on all discountable products and services regardless of monthly volume. Visit zeiss.com or call 800-518-7716.

CooperVision Biofinity® multifocal lenses combine a high-performing 3rd generation material with a streamlined fitting process. Now even your most challenging presby-opic patients can enjoy the freedom of all-distance clarity and lasting comfort. Balan-ced Progressive™ Technology enhances vision near, far and intermediate. It also allows for an individu-alized fitting for each wearer and each eye. Biofinity Multifocal lenses are available up to -10.00D. Download your Biofinity multifocal 3-step fitting guide at coopervision.com/fitting-guide.

-see Optical Lab and Block have teamed up to o�er you extraordinary savings on the bestin quality and value. i-see 5 Progressive Lenses o�er your patients a smooth, easy design. Starting at just $21.95, BBG members receive 1 free pair with every 5 pairs that they buy (any 5 pair in any material). i-see Optical is also o�ering BBG members $10 o� per pair of Varilux Digital Lenses voted as the most pre-scribed Progressive Lens. Open an account with i-see Optical and bill through BBG. After two months of ordering (no minimum required) you will receive a

$50 American Express Gift Card. Visit iseelabs.com or call 800-257-7724.

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T his full rim metal frame features a uni-que and luxurious moth-er of pearl inlay set in scalloped edge metal on the temple. The black frame finishes with tortoise colored handmade zyl temples. Features snap-in nosepads, spring hinges, and accommodates progressives. Modified oval shape flatters the mature wearer. Call 800-765-3700 or visit zyloware.com.

Zyloware Adds Sophia Loren Model M255

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Mondottica Announces Licensing Agree-ment With CB Sports he CB eyewear collection infuses bright palettes, reminiscent of the vintage CB jackets with updated eyewear shapes along with a universal bridge designed to fit a wider range of facial types. CB eyewear utilizes German engineered hinges combined with a subtle logo plaque detailing. Call 866-666-3662 or visit mondotticausa.com.

lite Vendor Program: Bill $7,000+ per month with Luzerne, and BBG will rebate your account 1% monthly. Call 800-233-9637

or visit luzerneoptical.com.