VisualDNA Understanding people through images 1

Improving the online selling process

ATME, 28th May 2009

VisualDNA Understanding people through images

CTR up to 5x standard ratesCTR up to 5x standard rates

Users interact for an average of 3 minutes

Users interact for an average of 3 minutes

37% increase in average transaction

value

37% increase in average transaction

value

Hotels.com recommendations using VisualDNA

VisualDNA Understanding people through images 3

24% of consumers want to be inspired…

3

VisualDNA Understanding people through images

… and 58% are looking for contemporary style hotels

Top 4 (Total 58%)

Bottom 3 (Total 14%)

7% 4% 3%

17% 12%18% 11%

VisualDNA Understanding people through images 5

User segments have been discovered

All loved up Shopaholics

Culture Lovers Family Fun

VisualDNA Understanding people through images

Culture Lovers

Family Fun

VisualDNA Understanding people through images 7

VisualDNA enables you to predict hotel choice. Example: New York

My idea of a fun night on this trip

The feeling I look forward to

This is the room style that suits me

I'm looking to spend most time doing

Gershwin Hotel+ + + =

+ + + =

+ + + =

The Michelangelo Hotel

Club Quarters Midtown

Most predictive statements